Jim Broderick Email & Phone Number

Livonia, Michigan, US

Westborough, MA, US

Build a pricing discipline from the ground up including:- Pricing Team- CPQ Price Engine- Price Strategy- EBITDA uplift through continued price improvement

Boston, Massachusetts, US

Lead strategy around Value and Price Improvement. Work across Sales, Marketing and Operations to establish and implement Value Selling/Value Messaging. Launch program in partnership with sales around price/value/negotiating training. Manage price improvement initiatives.

Boston, Massachusetts, US

• Identified and implemented price improvement opportunities across the total portfolio of businesses. Collaborated across Sales, Communications, Legal and Financial Operations to ensure smooth implementations.
• Launched initiatives with revenue potential of $2.0M upside
• Rolled out projects with potential revenue upside of $6M
• Worked within matrixed teams to identify and solve price erosion problems

Rueil Malmaison, Paris, FR

• Pricing Manager – Americas (2014 - Present)Directed all pricing action for $1.5B Americas Region including Price Setting, Discount Management and Rebate/MDF Programs. Key team member that implemented Global Pricing.
• Hollistically managed across pricing disciplines to drive pricing improvement YoY of $25MM
• Worked with Market Price Team to target specific segments and develop actionable analytics that resulted in a 5pt. increase in win percentage or $34M incremental revenue
• Developed forecasting tool that forecasted Price Iniatives within 2% on $1.5B Gross revenue
• Global Lead for price optimization tool, Zilliant, and charged with ensuring adoption throughout the business

Bridgewater, MA, US

• Working with small and mid-market businesses to create detailed pricing strategies and meaningful customer and product segmentation through in-depth data analysis. Specializing in:
• Price Strategy Development and Implementation
• Data Extraction and Analysis
• Profitability Management

• Through detailed data analysis and use of Business Intelligence techniques, apply best practices to ensure that company runs at optimal levels. Engage in projects across entire company including Operations, Human.
• Drove Operational Margins up 740 bps from 25.2% to 32.6%
• Identified and targeted underperforming customer segments with innovative programs
• Measured effective of Marketing programs
• Worked with Sales to redefine sales strategy
• Developed Sales Reporting Tool that highlighted areas of opportunity

• Implemented pricing strategy that blended commonly held pricing principles including; value, market intelligence and in-depth cost knowledge to drive incremental profits to the business. Instituted disciplines around.
• Targeted inelastic products for price increase and drove $500k in profit flow through
• Introduced process utilizing SalesForce.com that effectively tracked RFPs and allowed for greater visibility into win/loss reporting
• Developed discount control process that more closely tied discounts to volume and removed discounts from underperforming accounts
• Developed standard product with lower price points that effectively lowered discount requests by 500 – 600 bps year over year

Waltham, MA, US

• Responsible for establishing, implementing and monitoring pricing strategies to better position products and maximize gross profits and competitiveness of a $500 million company. Managed prices of 50,000+ durable goods.
• Increased profitability.5%; profit improvement of $2.5 million during industry downturn.
• Successfully coached employees to leverage strengths and improve areas of weakness, resulting in virtually half the staff promoted to new positions.
• Introduced pricing models including Dispersion Analysis, Waterfall Analysis, Price Elasticity and Profitability Pyramid.
• Leveraged corporate relationships with vendors to close large projects and increase margins.

• Marketing Manager, Price Management 2001-2005Redefined corporate strategy by incorporating complex pricing models to better achieve revenue and profit goals based on market segmentation. Managed market research.
• Increased close ratio of RFP’s 25%
• Established database to track historical trends for competitive analysis with drill down capability.
• Coordinated department’s efforts with IT staff to launch company’s first e-Commerce site.
• Automated customer discounting and rebate plan, saved 250+ labor hours per year.

Worked Inside and Outside sales for 5 years effectively cultivating relationships and exceeding sales targets.Worked at various Marketing analysis/product positions engaged in pricing and product management practices.

Bs, Business

Education record