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I have enjoyed collaborating with clients for over 22+ year to help them solve critical business problems. Using technology to improve relationships with their customers through capturing accurate data, help increase revenue and market share and be a trusted partner with my customers has always been my goal.I have a successful history of managing global accounts and exceeding quota and have become skilled in managing complex sales processes providing offerings such as Marketing Automation, Email, Data Management, Site Optimization, Multi-Touch Attribution & Marketing Mix Marketing, Web Analytics, A/B Testing and Multi-Channel Business Intelligence-related services. I have joined Celebrus to head up our retail practice. Celebrus helps brands access their interaction data, both anonymous and known, in real-time. From there, brands utilize our insights to empower them to enhance their personalization and analytics capabilities. We do this by collecting their interaction data at a granular level, with no tagging, instantly through our client-owned, first-party data capture platform.My expertise also includes contract and pricing negotiations, creating executive-level relationships, accurate forecasting, and navigating large, complex organizations. Over my career, I have been fortunate to close deals with world-renowned brands in a variety of verticals: • Alaska Airlines & Expedia in the travel vertical.• Charles Schwab & State Farm in the financial services vertical.• Colgate-Palmolive & JM Smucker in the CPG vertical.• Cisco, Dell & Microsoft in the technology vertical.• Bloomingdale’s/Macy’s, Neiman-Marcus, Nordstrom, PetSmart, Sephora, T-Mobile, Verizon & Walmart in the retail vertical.• I have also closed deals in conjunction with agencies such as AKQA, GroupM, Omnicom, Razorfish, VML and Wunderman Thompson.If you would like to learn more about me or Celebrus, please feel free to reach out.
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Director Of SalesMeasuredRogue River, Or, Us -
Senior Account ExecutiveCelebrus Apr 2024 - PresentSunbury-On-Thames, Middlesex, GbAt Celebrus, I help organizations efficiently collect their customer data at a granular level by instantly using one line of code, with no tagging, through our first-party data capture platform. We capture customer interaction behavior from across digital channels, making first-party data available in milliseconds for activation in personalization, decisioning, and customer analytics applications, and all of this resides within a business' controlled environment. I actively engage Enterprise-level customers primarily in the Retail vertical, directly and alongside established technology partners. -
Senior Director Of SalesKeen Decision Systems Jul 2022 - Apr 2024Research Triangle Park, North Carolina, UsMarketing Mix Modeling (MMM) has been ripe for disruption. Historically, MMM has been a timely and costly exercise, often completed on PowerPoint, and based on historical data and results.Keen provides the ONLY next-gen MMM system. We provide historical performance measurement AND predictively optimize ongoing marketing spend choices.Our clients see an average of 25% increase in marketing-based revenue in year 1. 📈Keen’s predictive analytics answer the most important question on the minds of today’s growth-driven marketing leaders: Where (and when) do I invest my marketing budget to drive growth? And the 2nd most important: How much value can I drive from my marketing investments?So to find out more about the ONLY next-gen MMM system feel free to contact me! -
Senior Account ExecutiveOrdergroove Mar 2020 - Jul 2022New York, Ny, UsI am passionate about innovation in the retail and CPG space and enjoy partnering with executives to develop initiatives that drive predictable, recurring revenue growth and customer retention. Ordergroove helps big brands and omnichannel retailers practice and achieve Relationship Commerce - shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships. The company’s unique combination of powerful technology, proprietary data and analytics along with unmatched expertise helps top retailers and brands like Walmart, PetSmart, The Vitamin Shoppe, illy, L’Oréal, Nestlé and others transform their retail experiences across every channel and thrive within the constantly shifting retail landscape, delivering an increase in purchase frequency and annual spend. -
Regional Vice President Of SalesVisual Iq, Inc. May 2015 - Mar 2020Needham, Ma, UsVisual IQ produces the world’s most powerful cross channel marketing intelligence software. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness. Visual IQ was acquired by Nielsen in September 2017. As part of Nielsen, I am part of the Marketing Effectiveness team responsible for three primary solutions - Marketing Mix Modeling, Multi-Touch Attribution and Campaign Lift. -
West Coast Sales DirectorBluekai Nov 2012 - May 2015UsBlueKai provides data on-demand for marketers, ad networks, or publishers to boost the quality and scale of ad targeting initiatives. BlueKai created the first online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building the world's largest database of true intenders.Bluekai was acquired by Oracle in February 2014. -
Director Of SalesClearsaleing Jan 2011 - Nov 2012The ClearSaleing platform helps marketers and agencies measure the success and improve the performance of any campaign—including pay-per-click, organic, social media, email marketing, shopping comparison engines, and more—based on the only metric that matters: profit.Clearsaleing was acquired by GSI Commerce in January 2011. GSI Commerce was acquired by eBay in March 2011.
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Strategic Channel Development ManagerExacttarget Oct 2009 - Dec 2010Indianapolis, In, UsExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. Our Software as a Service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages, and social media. -
Agency Channel ManagerOmniture Jan 2006 - Oct 2009Lehi, Utah, Us -
Territory ManagerWebtrends Jun 2003 - Jan 2006Portland, Or, UsAs the Territory Manager, I had dotted line responsibility for 3 Inside Corporate Account Managers as well as responsibility for finding new Enterprise clients along with maintaining a relationship with current customers to ensure an on-going stream of renewals. Customers included E*Trade, Mattel, Hilton Hotels, T-Mobile, McAfee, Experian Online (freecreditreport.com) and Microsoft. -
Major Account ManagerWebsidestory Aug 2001 - Jun 2003Us
Jim Burchell Skills
Jim Burchell Education Details
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Willamette UniversityHistory & Economics -
University Of Southern CaliforniaSafety And Systems Management (Coursework In) -
Hidden Valley High School
Frequently Asked Questions about Jim Burchell
What company does Jim Burchell work for?
Jim Burchell works for Measured
What is Jim Burchell's role at the current company?
Jim Burchell's current role is Director of Sales.
What is Jim Burchell's email address?
Jim Burchell's email address is ji****@****liq.com
What is Jim Burchell's direct phone number?
Jim Burchell's direct phone number is +150343*****
What schools did Jim Burchell attend?
Jim Burchell attended Willamette University, University Of Southern California, Hidden Valley High School.
What skills is Jim Burchell known for?
Jim Burchell has skills like Web Analytics, Digital Marketing, Online Marketing, Strategy, Seo, Analytics, Sem, Lead Generation, Email Marketing, Sales, Enterprise Software, Online Advertising.
Who are Jim Burchell's colleagues?
Jim Burchell's colleagues are Sofia Etchart, Pedro Rodríguez, Vanshika Gupta, Accounting Measured, Nihar Singla, Ashin Kanakaraj, Shravan S Jois.
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