Jim Burns Email & Phone Number

Greater Boston Area

Avitage helps B2B sales and marketing organizations create value for their customers through the way they sell with the right knowledge, insight-based conversations and situation-specific content.With our help organizations execute more effectively on the answers to two key questions: - How do we know what content to invest in and create -- why and how? - How do we operationalize those plans to optimize outputs and outcomes?Sales professionals create value through better conversations and the effective use of content to sell.For marketing and content creation organizations our leveraged content supply chain process allows organizations to create the content versions and formats required for contextual and personal relevance -- at scale, without compromise. They realize better performance from content-dependent functions, outputs from content operations, and returns on content investmentsAvitage is a professional consultancy firm focused on knowledge, information and communication support. We are not an agency, or creative group, and we don't produce content (after 20 years doing so). Our leveraged content supply chain process is based on over 20 years running a custom content business serving B2B enterprise sales and marketing organizations. If you are looking to set up and manage a more efficient and effective content operation to execute your content strategy at scale, we can help. Schedule a 30 minute conversation https://my.timedriver.com/2MWYJ

High-quality, low cost, high scale acquisition of customer insights and stories as short (<2 mins) targeted videos; ready for optimal re-use and embedding in any content and conversation

Design key sales conversations; Sales content strategy development based on key sales situations and conversations; Sales content requirements documented as Content Briefs for creative content development teams to build effective, situation-ready sales content

Content Operations Management -- to take content operations and output to a higher level; operations management training; special projects managed; Content Operations Assessment; Leveraged Content Supply Chain -- process and practices to optimize situational relevance and personalization of content, at scale, without compromises

Strategy assessment and development; based on documented Six Competency Framework for Unified Content Strategy

Sales enablement services

Service offered to 2013 -- Marketo partner and focused services

Service offered to 2013 -- Production services created professional quality, low cost, rapidly developed custom videos. Stopped counting at 3,000 videos produced

Service offered to 2013 -- Hosted full-service webinar production services; stopped counting at 5,000 webinars produced

Service offered to 2013 -- Hosted (SaaS) PowerPoint slide management software application; audio associated with each slide; auto-generated video associated with each slide; users configure select slides, audio or video elements for instant assembly into a custom show -- PowerPoint, MP3, MP4

Service offered to 2000 -- Corporate PowerPoint slide libraries distributed on CD-ROM

Service offered to 2000 -- Production services to create custom CD-ROM applications

Service offered to 1998 -- interactive video on CD-ROM, subject experts video-in-a-window synchronized to slides

Service offered to 1998 -- professional quality, low cost, rapidly developed, highly configurable custom videos for product launches and sales training using breakthrough desktop creation approach and software

Greater Boston Area

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is doing the same thing over and over again and expecting different results." This quote applies to most organizations tasked with driving sales and marketing productivity today. Visit us: sesociety.org

Engineering company developing interactive videodisc systems, digital audio and imaging hardwared. I developed a digital media plan to migrate the company beyond analog video to digital media. Established marketing partnerships with Autodesk and other companies to launch new offering. I moved to Austin Texas as part of a financing agreement. I managed the company while the owner/CEO/lead engineer completed product development.

Joined interactive videodisc startup as sales person, progressed to Director. Sold major accounts including Sperry/Unisys, and federal reseller Zenith Data Systems. Added systems to federal contracts.

Joined Ziff startup with the mandate to determine ways to migrate a print publishing business to online. Sold innovative financial database application to professional money manager organizations.