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I address the number one unconsidered cause of low B2B sales and marketing productivity and revenue growth -- the inability to deliver effective conversations, knowledge, and content, in context, at scale. https://www.avitage.com ✉ jburns@avitage.com
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PresidentAvitage Jun 1994 - PresentGreater Boston AreaAvitage helps B2B sales and marketing organizations create value for their customers through the way they sell with the right knowledge, insight-based conversations and situation-specific content.With our help organizations execute more effectively on the answers to two key questions: - How do we know what content to invest in and create -- why and how? - How do we operationalize those plans to optimize outputs and outcomes?Sales professionals create value through better conversations and the effective use of content to sell.For marketing and content creation organizations our leveraged content supply chain process allows organizations to create the content versions and formats required for contextual and personal relevance -- at scale, without compromise. They realize better performance from content-dependent functions, outputs from content operations, and returns on content investmentsAvitage is a professional consultancy firm focused on knowledge, information and communication support. We are not an agency, or creative group, and we don't produce content (after 20 years doing so). Our leveraged content supply chain process is based on over 20 years running a custom content business serving B2B enterprise sales and marketing organizations. If you are looking to set up and manage a more efficient and effective content operation to execute your content strategy at scale, we can help. Schedule a 30 minute conversation https://my.timedriver.com/2MWYJ -
Customer Voice ProgramAvitage Oct 2018 - PresentHigh-quality, low cost, high scale acquisition of customer insights and stories as short (<2 mins) targeted videos; ready for optimal re-use and embedding in any content and conversation -
Sales Conversation Design And Sales Content StrategyAvitage Jan 2016 - PresentDesign key sales conversations; Sales content strategy development based on key sales situations and conversations; Sales content requirements documented as Content Briefs for creative content development teams to build effective, situation-ready sales content -
Content Operations ServicesAvitage Jan 2014 - PresentContent Operations Management -- to take content operations and output to a higher level; operations management training; special projects managed; Content Operations Assessment; Leveraged Content Supply Chain -- process and practices to optimize situational relevance and personalization of content, at scale, without compromises -
Marketing And Sales Content Strategy ServicesAvitage Jan 2009 - PresentStrategy assessment and development; based on documented Six Competency Framework for Unified Content Strategy -
Sales Message And Playbook DevelopmentAvitage Jan 2008 - PresentSales enablement services -
Avitage Marketing Automation ServicesAvitage Jan 2006 - PresentService offered to 2013 -- Marketo partner and focused services -
"Second Voice" Video Vignettes ProgramAvitage Jul 2000 - PresentService offered to 2013 -- Production services created professional quality, low cost, rapidly developed custom videos. Stopped counting at 3,000 videos produced -
Avitage Webinar Production ServicesAvitage Jan 2000 - PresentService offered to 2013 -- Hosted full-service webinar production services; stopped counting at 5,000 webinars produced -
Avitage Powerpoint Slide Audio And Video RepositoryAvitage Jan 2000 - PresentService offered to 2013 -- Hosted (SaaS) PowerPoint slide management software application; audio associated with each slide; auto-generated video associated with each slide; users configure select slides, audio or video elements for instant assembly into a custom show -- PowerPoint, MP3, MP4 -
PowerpresenterAvitage Apr 1998 - PresentService offered to 2000 -- Corporate PowerPoint slide libraries distributed on CD-ROM -
Cd-Rom Based Interactive Sales Training And Presentation SupportAvitage Feb 1998 - PresentService offered to 2000 -- Production services to create custom CD-ROM applications -
PresentationcdAvitage Jun 1994 - PresentService offered to 1998 -- interactive video on CD-ROM, subject experts video-in-a-window synchronized to slides -
Desktop Generated Custom VideosAvitage Jun 1993 - PresentService offered to 1998 -- professional quality, low cost, rapidly developed, highly configurable custom videos for product launches and sales training using breakthrough desktop creation approach and software -
Founding MemberSales Enablement Society Sep 2016 - PresentGreater Boston AreaThe Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is doing the same thing over and over again and expecting different results." This quote applies to most organizations tasked with driving sales and marketing productivity today. Visit us: sesociety.org -
Vp Sales And MarketingVideo Associates Labs 1990 - 1993Engineering company developing interactive videodisc systems, digital audio and imaging hardwared. I developed a digital media plan to migrate the company beyond analog video to digital media. Established marketing partnerships with Autodesk and other companies to launch new offering. I moved to Austin Texas as part of a financing agreement. I managed the company while the owner/CEO/lead engineer completed product development.
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Director Of SalesVisage 1985 - 1990Joined interactive videodisc startup as sales person, progressed to Director. Sold major accounts including Sperry/Unisys, and federal reseller Zenith Data Systems. Added systems to federal contracts.
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Account ExecutiveZiff Davis -- Strategic Information 1982 - 1985Joined Ziff startup with the mandate to determine ways to migrate a print publishing business to online. Sold innovative financial database application to professional money manager organizations.
Jim Burns Skills
Frequently Asked Questions about Jim Burns
What company does Jim Burns work for?
Jim Burns works for Avitage
What is Jim Burns's role at the current company?
Jim Burns's current role is President Avitage.
What is Jim Burns's email address?
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What is Jim Burns's direct phone number?
Jim Burns's direct phone number is +150839*****
What skills is Jim Burns known for?
Jim Burns has skills like Start Ups, Content Strategy, Digital Media, Marketing, Sales, Content Marketing, Marketing Automation, Selling, Lead Generation, Management, Marketing Strategy, Business Development.
Who are Jim Burns's colleagues?
Jim Burns's colleagues are Michael Finch, Joe Hirsch, Tracey Mcconnell, Carmen Cordero.
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