Jim Canestrari Email & Phone Number

Greeneville, TN, US

South Pittsburg, TN

• Development of strategic marketing initiatives for agency’s client base, including integrated marketing campaigns, collateral development, event planning, advertising and sales outreach that supports client’s business.
• Created updated page and cover designs of product catalogs for Smith+Nephew Orthopaedics Group currently in use. When mockups were presented to the senior management, the format quickly became the established standard.
• Researched and produced vertical market collateral of industrial segments for T&B, including direct mail, advertising and website design.
• Provided consultation for national sales training meetings to both Electrical and Utility Divisions at T&B including guidance to senior staff in communication approaches, delivery techniques and visual harmony in.

Independent research, design and production management of marketing communications activities for client base including A S Hospitality, Choice Hotels, Memphis Theological Seminary, Jamieson Distillery, J P Enterprises, Thomas & Betts Corporation and IDEX Creative. Awarded an ADDY for a vertical marketing program developed for a major client of iDEX.

• Developed and implemented communications strategies for division’s product lines, provided tactical leadership in execution of product launches, campaigns and sales tools support. Held full responsibility for.
• Led the award-winning marketing launch of new cable duct, a high-margin product offering.
• Developed comprehensive template for sales resources including collateral, presentations, and talking points for sales staff. Presentation kit resulted in tripling the amount of sales meetings held annually.
• Produced successful marketing campaign for national account to differentiate higher margin products and similar offerings. The creative promotion was considered the most effective work at positioning the products’.
• Responsible as division liaison to outside advertising agency; supervised all editorial content and campaign effectiveness of overall program. Also piloted search for new agency and established procedures for review.
• Served as team leader in creation of marketing product database for delivery to large customers and other distribution channels

• Management of staff and operation of denomination’s publishing and printing office (Frontier Press). Responsible for consultation with clients, full P&L responsibility, scheduling, quality control, purchasing, and.
• Introduced major design revisions of periodical and collateral publications, replacing single and two-color publication design with process color.Resulted in significant subscription increase and program awareness.
• Led a successful marketing campaign for acquiring new client base of non-profit organizations in Memphis.
• Implemented desktop publishing procedures, upgraded pressroom and darkroom facilities, and revised cost recovery and accounts receivableprocedures.

• Supervision of all pre-press production staff, including design, typesetting, paste-up, mechanicals of all printed materials for in-house art department. Responsible for consultation with clients, total cost recovery.
• Art direction of all four-color brochures, booklets, university magazines, university letterhead, newsletters for off-campus distribution, annual student handbook, departmental and university curriculum bulletins.
• Responsible for research and purchase of high-tech laser imagesetting equipment, implementation of campus-wide telecommunications for typesetting purposes, establishing service bureau for Memphis medical center.
• Implemented campus corporate graphics standards, developed and taught on-campus desktop publishing seminars. Trained faculty and staff on publishing best practices, served as state-wide consultant for upgrading systems.

Bfa, Graphic Design

Graphic Design