Jim Canestrari Email & Phone Number

Greeneville, Tn, Us

South Pittsburg, Tn

Development of strategic marketing initiatives for agency’s client base, including integrated marketing campaigns, collateral development, event planning, advertising and sales outreach that supports client’s business objectives. • Created updated page and cover designs of product catalogs for Smith+Nephew Orthopaedics Group currently in use. When mockups were presented to the senior management, the format quickly became the established standard for their catalog documentation. • Researched and produced vertical market collateral of industrial segments for T&B, including direct mail, advertising and website design.• Provided consultation for national sales training meetings to both Electrical and Utility Divisions at T&B including guidance to senior staff in communication approaches, delivery techniques and visual harmony in presentation files.

Independent research, design and production management of marketing communications activities for client base including A S Hospitality, Choice Hotels, Memphis Theological Seminary, Jamieson Distillery, J P Enterprises, Thomas & Betts Corporation and IDEX Creative. Awarded an ADDY for a vertical marketing program developed for a major client of iDEX Creative in 2007.

Developed and implemented communications strategies for division’s product lines, provided tactical leadership in execution of product launches, campaigns and sales tools support. Held full responsibility for publishing and distribution of product catalogs and support collateral. Planned and produced materials for channel marketing programs; managed marketing promotions with emphasis on spotlighting specific product and distribution channels. Created and implemented advertising and sales training materials for new product introductions. Controlled total project cost management and budget reporting. Certified as Six Sigma Green Belt, served as SME in high-visibility corporate projects including refining successful new product launches to market.Special projects: • Led the award-winning marketing launch of new cable duct, a high-margin product offering. • Developed comprehensive template for sales resources including collateral, presentations, and talking points for sales staff. Presentation kit resulted in tripling the amount of sales meetings held annually. • Produced successful marketing campaign for national account to differentiate higher margin products and similar offerings. The creative promotion was considered the most effective work at positioning the products’ unique features and effectively re-positioned the price distinction of cable ties for the division. • Responsible as division liaison to outside advertising agency; supervised all editorial content and campaign effectiveness of overall program. Also piloted search for new agency and established procedures for review and confirmation.• Served as team leader in creation of marketing product database for delivery to large customers and other distribution channels• Developed intranet-based sales and marketing center, with marketing tools available for all customer service, technical services, and marketing staff.

Management of staff and operation of denomination’s publishing and printing office (Frontier Press). Responsible for consultation with clients, full P&L responsibility, scheduling, quality control, purchasing, and hiring personnel. Responsible for budget management, production estimates and accounting procedures.• Introduced major design revisions of periodical and collateral publications, replacing single and two-color publication design with process color.Resulted in significant subscription increase and program awareness.• Led a successful marketing campaign for acquiring new client base of non-profit organizations in Memphis.• Implemented desktop publishing procedures, upgraded pressroom and darkroom facilities, and revised cost recovery and accounts receivableprocedures.

Supervision of all pre-press production staff, including design, typesetting, paste-up, mechanicals of all printed materials for in-house art department. Responsible for consultation with clients, total cost recovery, scheduling, estimating, quality control, purchasing, hiring and supervision of personnel related to pre-press operations. Supervision and specification of all off-campus printing.• Art direction of all four-color brochures, booklets, university magazines, university letterhead, newsletters for off-campus distribution, annual student handbook, departmental and university curriculum bulletins, campus directory, university catalog.• Responsible for research and purchase of high-tech laser imagesetting equipment, implementation of campus-wide telecommunications for typesetting purposes, establishing service bureau for Memphis medical center.• Implemented campus corporate graphics standards, developed and taught on-campus desktop publishing seminars. Trained faculty and staff on publishing best practices, served as state-wide consultant for upgrading systems.

Bfa, Graphic Design

Graphic Design