Improved business outcomes by developing a product strategy and a 3-year roadmap that refocused company on core competencies and created new revenue channels. Strategy includes comprehensive plan to consolidate multiple products into one, modernize the platform, prepare for AI, and save significant operating, implementation, and support costs. I have helped build a strong product team through regular one-on-ones, quarterly OKRs, and coaching through a clear, objective career laddering framework.

Leading product design for an innovative SaaS product startup that serves MLS, USL, and other professional athletic organizations.

Helped drive 3X growth in ecommerce revenue over five years by modernizing Kirkland’s online shopping experience. Defined a high-value roadmap and designed features that drove business results. Led off-shore development team through execution. Analyzed user feedback, KPIs, and A/B tests to continually improve existing features for customers as well as design new experiences. Partnered with senior executives to create a customer experience strategy for Kirkland’s buy online, pickup in store and white glove delivery service. Worked with cross-functional leaders across all departments to map customer journeys, define operational and capital changes, and estimate program ROI.

Led strategy and product design for an innovative healthcare platform designed in partnership with Google. Platform was used by Google, Microsoft, Dell, USAA, Thomson Reuters, and other great companies. Built and led design team that created all of Premise Health’s digital products, which included a patent portal, provider portal, patient mobile app, patient kiosk, and other digital clinic apps.

Work with clients to clarify business and marketing goals and develop an interactive site or application that generates results.

Marketing and design consultant working with robotics and technology firms in Pittsburgh and Nashville.

Market analyst for the styrenics division of a global chemical conglomerate. Participated in new market research, strategic pricing, raw materials costing and organizational redevelopment studies with in-house consulting team.