James Crenshaw Email & Phone Number

New York, Ny, Us

Partner Broadcaster

New York City Metropolitan Area

Storytelling and UX Research: Utilized large data warehouses, combining both qualitative and quantitative datasets to craft collateral to inform and provide sales/corporate teams with actionable insights and capitalize on new markets.Managed qualitative and quantitative requests for the sales insights team in North America, Latin America, United Kingdom, Asia, Europe and the UAE. Quarterly SQL/Mode data pulls for US/Global sales team dashboard, providing insight into top channels and metrics across several important KPIs including unique viewers, average concurrent and 20+ additional data points to provide a snapshot of Twitch’s current performance in the marketplace.Managed Twitch RPG (Research Power Group) UX Research and programmed, analyzed over 100+ surveys providing large-scale qualitative datasets for proposals, sale collateral and RFP execution. 30+ white papers based on quantitative and qualitative datasets across a variety of market segments.Identify strategic business opportunities using Twitch RPG for brand lift studies, measuring the effectiveness of ad campaigns, product placements and broadcaster talent. Utilized third party tools to track game title sentiment across Twitch and the entire internet. Tracked sentiments for channels, events and custom advertising campaigns.Created display, video advertising and broadcaster talent benchmarks for the sales team based on external data warehouse. Created historical benchmarks for a variety of campaign types. Created user demographic tracking scripts for video/display campaign tracking and reporting.Administrative use of Salesforce to track performance of advertising campaigns as well as the cost of talent and custom Twitch RPG campaigns. Created a foundation for choosing broadcaster talent, recommended broadcaster talent for custom campaigns based on internal data.Platforms: comScore, Simmons, Global Web Index, Moat, Mode, SQL, Superdata, Salesforce

Atlanta Metropolitan Area

Technical Director, UX Research and Audience Analyst for an interactive sports & entertainment league. In just the first two seasons of Fan Controlled Football, 30 million fans tuned in as live viewers of the interactive competition globally.Built professional studios and sets on stadium grounds. Managed and produced shoulder content creation and supported gameday brand activation and analysis. Large scale production experience, collaboration with grounds crew and external technology partners to facilitate broadcasts and analyze fan in-person stadium experience through UX research. Facilitated brand activations for Wendy’s, Progressive, Gatorade and other partners, including purchase intent lifts, awareness and brand campaign analysis to major league partners. LIVE broadcast moderation and league-wide community and social media management strategy. Collaborated with NFL athletes & sports influencers for brand amplification and partnerships.Collaborated with major networks like Peacock, NBC LX, Amazon and other major brands to broadcast gameday across web and television to several million viewers, every gameday. Manage and create on-screen polls and predictive overlays during gameday to facilitate audience interaction and showcase partner campaigns.UX Research through qualitative and quantitative audience data. Managed and created the Fan council, a qualitative fan feedback platform with a focus on audience sentiment, brand analysis and smartphone application product design phases.

New York City Metropolitan Area

Brands Managed: EPICURIOUS, BONAPPETIT, DETAILS, GOLF DIGEST Analyze datasets to inform and provide editorial/corporate teams with actionable insights that are aligned with brand KPI’s and company goals.Introduced Conde Nast to Facebook Live streaming, worked with corporate team to create best practices for user retention, promotion and production value (chat communication, overlays etc) Live streaming is now a mandatory for all the brands and is tied to revenue goals based on its continued performanceSupport the brands editorial, social, sales and marketing team with strategic distribution for content, applications, promotion and implementation of tracking as well as, performance analysis reporting. Worked closely with developers and production team to create on-site products that increase consumption and return visits to the website and social platform.Utilizing internal tools to monitor and capitalize on trends, using market research to help key teams implement projects and create content that increases audience growth and return visits. Created and managed an influencer network and several large content partnerships leading to 40% increases in social growth, brand awareness and unique traffic to the brand website. Increased social video views by 20% based on internal and external partnerships, implemented social traffic tracking across all brands to support content distribution and aid in strategy development. Increased search traffic for the brands by 12% based on detailed competitive analysis, seasonal content optimization, and HTML restructuring for over 20,000 pieces of content. Implemented email acquisition products through Twitter and Facebook leading to a 4% increase in email subscribers. Continual collaboration with the sales team to provide audience insights that informed product creation, sales pitches and help substantiate current and future client investment.

New York City Metropolitan Area

New York City Metropolitan Area

• Managed social media channels, created content calendar, posts and implemented strategy for flagship brands. • 60% increase in referrals and registrations from social media • 75% increase in overall social engagement across 4 main channels • Increased aggregate social audience by 25% for Twitter, LinkedIn and Facebook • Collaborated with top financial brands to increase post engagement, consumption and brand awareness.• Social media post optimization: included optimal post timing and content types.• Implemented low cost/high yield social platform for posting and analytic output• Live event/TV social strategy and implementation.• Worked closely with editor in chief, trained editorial staff on best practices for social posting and social analysis.• Managed iPad application notifications.• Created and managed monthly / quarterly magazines digital edition newsletters.

New York City Metropolitan Area

• Social Media and Comparative Industry Analysis• Community Management / Engagement / Influencer Curation• Social Strategy, Analysis and Social Metric Reporting (PPT)• Social Bakers, SocialBro, Klout, TweetDeck, Twitalyzer• Facebook Insights, Twitter Analytics Dashboard, Sprout Social• Simply Measured, Google Analytics, Hootsuite, Sharablee• Social Media Audits, RFP’s and Proposals for Social Media Services• Organic and Paid Social Media Advertising Metric Reporting• CMS (WordPress) Security / Vulnerabilities and Content Uploads

Drums, Pa

• Set client expectations on deliverables (programming, store development and SEO)• Primary focus on store development production throughput and all client communication• Managing over 60 project at one time• Achieving monthly revenue goals on a consistent basis• Programming and Design edits completed when necessary• Provide client with insight into beneficial programming packages and marketing campaigns

Old Forge, Pa

• Create and manage social media platforms for 45 businesses• Create and edit photos for social media posts, cover photos and websites• Manage and develop local Search Engine Optimization for clientsCustomer support for 45 businesses through social media • Increase social media audience• Increased client accounts to over 10,000 likes on Facebook• Create social media apps for easy customer interaction on social platforms• Re-design social media accounts for increased product exposure and customer interaction• Create, develop and collaborate on marketing campaigns with 45 businesses

Scranton, Pennsylvania, United States

Crisis Intervention Specialist for Autistic and Emotional Support Children (5-17 yo)

B.A, Psychology, Social Work, 3.4

Activities and Societies: Psychology Club, NCAA Football

Master'S Degree, Media Psychology, 3.8

Activities and Societies: Independent Research - Master’s Thesis (2013): Social Media: Communicative Functions and their Influence.

B.A, Psychology, Sociology, Anthropology, Womens Studies, 3.6

Activities and Societies: Psychology Club, Football Team, Psi Chi Independent Research: The Effects of Humor on Memory in Dyadic.