Long-term marketing strategy and activation for family-owned and operated John Deere Construction dealership.

Tasked with establishing digital marketing practices and polices for TD Ameritrade’s geographic expansion efforts.

• Responsible for social media marketing operations, longterm strategy of multi-million dollar media program and management of external agency teams. • Managed TD Ameritrade's social sponsorship and influencer programs including the NFL, USOC and 2014 and 2016 U.S. Olympic and Paralympic Teams.• Developed new Compliance, Legal and Creative processes to meet both regulatory and performance requirements• Oversaw Cannes Lion Award Winning digital marketing strategy and rollout of #bitcoin futures product## 2018 Cannes Lion Award Winner: First Ad in the #Blockchainhttps://www.youtube.com/watch?v=BvuxSGTD5-E## 2018 Jay Chiat Award, shortlist: First Ad in the #Blockchainhttps://www.youtube.com/watch?v=BvuxSGTD5-E## 2016 10th Annual Shorty Award Finalist: Cats in the Cradlehttp://shortyawards.com/10th/cats-in-the-cradle

Media Refined is a tight-knit Brooklyn-based company developing and managing a suite of own and operated digital properties as well as occasional work on behalf of our clients.We have a laid back office environment operating out of the lovely Brooklyn Creative League. Our claim to fame is building, scaling, and selling a health and wellness focused site from 0 -> 3MM+ monthly visitors and the largest diet focused site online in 2009-2012 through social, SEO, PPC, and partnerships. Bootstrapped from nothing to 5 FTEs and 10 freelancers with 7 figures in annual revenue with healthy profit margins.

Working with our wonderful non-profit partners to bring stories of change and impact to life!

Lead the first senior level digital media course at the university of oklahoma. Course material included:• Social Marketing best practices for brands• Digital Media buying 101• Leveraging new media in meaningful ways• Driving measured value for clients

Responsible for monetizing Yahoo! Finance by partnering with its various business units to develop advertising solutions and programs.Developed strategic and innovative advertising solutions, sales collateral and customer-centric marketing programs for the Yahoo! field sales organization.

One of two specialists in the NY office handling advanced campaigns. Tasked with managing advanced technical solutions for a majority of the agency's clients including our two largest.

Clients: Astra Zeneca, Emerging Media, and New Business Development• Spearheaded all Interactive, digital and integrated programs for Astra Zeneca $5MM to $50MM.• Developed and execute emerging media VOD, Podcast, and Mobile Marketing campaigns.• Grew client relationships with strong negotiations and innovative planning solutions.

Investing partner, contributing to company since inception. Tasked with managing all online content and digital ad revenue for upstart publications.

Oversaw and guided all aspects for the company's launch. Managed the company's interactive direct response group, which included designing and developing performance based marketing campaigns, managing an in-house marketing team and outsourcing key business aspects. Consulted with founder on day to day issues including strategic direction, building effective teams and driving revenue.