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Transformational business leader with over 20+ years of driving growth via digital marketing, UX and product innovation. I help growing organizations understand and apply the best of emerging digital tools and techniques to unlock growth.I bring a unique combination of enterprise functional leadership, digital agency experience and new venture experience. As a functional operator, I have led large (50+ employees), well-funded ($30MM operating budget, $85MM media budget) teams serving multiple consumer divisions and brands. As an venture studio leader, I have led Digital Product teams, Agile/Scrum development orgs, and digital "growth" teams as we partnered with well-funded startups, corporate venture efforts and entrepreneurs. My background includes experiences in Medical Device, Healthcare, Consumer Packaged Goods, Financial Services and Private Equity. Digital Marketing Experience: I have led teams that drove impact across the full funnel, from consumer innovation to customer loyalty. Expertise in product strategy, CX, Innovation, paid media, data and analytics, product-led growth, and new product innovation. My "Why": I believe business and technology can be a force for positive cultural change. I champion ethical technology and work environments that enable teams to be creative, collaborative and innovative in pursuit of positive change in the company and in the culture.Digital Product Strategy | Demand Generation | Marketing Automation | Cross-Channel PersonalizationEngineering Leadership | Data & Analytics | Agile Methodologies | User Experience | Search & Social
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ShareholderGreen Bay PackersMinneapolis, Mn, Us
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Strategy, Marketing And Growth LeaderChameleon Collective 2023 - PresentGreater Miami Area, Fl, UsChameleons are transformation experts who immerse and embed into your business, bringing leadership, execution, and team recruitment that energize change from within.The Chameleon Marketing Practice is versed in everything from holistic marketing transformation and refined communication strategies to the nuances of growth marketing at the cutting edge. With Chameleon Collective, you're not just adapting; you're leading the marketing evolution. -
ShareholderGreen Bay Packers Sep 2015 - PresentGreen Bay, Wi, UsAs a world class but fair-weather fan, I provide unsolicited advisory and coaching services to the team, the board and fandom around the world. Actively involved in second guessing, arm chair experting, and concessions consumption. #goPackgo
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Founder, CeoFahren Llc Nov 2017 - PresentPlymouth, Mn, UsFounder and business leader. Fahren is a consulting team built to help organizations find the talented leaders they need to drive digital transformation. Our consultant fill interim leadership roles, provide project support for critical digital change initiatives and offer coaching and training for Directors and VPs. We blend C-Level strategy with deep functional operating expertise.Lead consultant for strategy engagements including digital transformation, capabilities roadmapping, organizational change and marketing strategy.Interim Leadership: Walker Art Center - Head of Digital and ITRipple Foods - VP - Digital Marketing MediaSpace - VP - Digital Marketing Caliber Car Wash - VP of Marketing -
Board MemberSearch Institute 2017 - 2023Minneapolis, Minnesota, Us -
Board MemberCaringbridge 2016 - 2022Bloomington, Mn, Us -
Partner / PresidentGokart Labs Nov 2014 - Aug 2017Minneapolis, Mn, UsLed strategic planning, day to day operations and drove business development process during a time of rapid growth. Responsible for creating a culture and workplace where our talented team can do remarkable work for our clients. Worked on deal sourcing for our venture collaborations. Led new venture and digital innovation efforts for AARP, Allianz, Gander Mountain (Camper World). -
Vice President - Marketing StrategyGokart Labs Nov 2013 - 2014Minneapolis, Mn, UsAt GoKart Labs, we deliver digital innovation. We grow businesses through four practices: Invention & Business Strategy, User Experience & Design, Web & Mobile Software Development, and Digital Marketing. Our work sparks ideas, experiences, platforms, and business models.I lead overall digital marketing strategy for our clients. I help clients innovate in their brand positioning, business models, products and services, go-to-market strategies and consumer communication models.
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Director- Digital MarketingGeneral Mills 2006 - Oct 2013Minneapolis, Minnesota, UsLed digital marketing initiatives at General Mills, home of Cheerios, Yoplait, Progresso, Nature Valley, Pillsbury, Betty Crocker and many others. The multi-department, multi-function team I lead drives the majority of digital marketing efforts at General Mills, including: Brand Digital Strategy - Developing and guiding digital and social media strategies to drive faster brand growth, breakthrough content and advertising, and marketing innovation. The team guides overall campaign strategy, creative, and asset development. Advises on digital media. Digital Innovation Lab - This team works with priority brands to explore and apply emerging technologies, partner with start-ups, and create new methodologies for faster innovationRelationship Marketing - All email, websites, mobile apps and social media and content development for our largest digital platforms, including Betty Crocker.com, Pillbsury.com, Tablespoon.com and others. Work includes platform growth strategies, traffic and community development, content planning, lifecycle communications, measurement and analytics and site operations. Social Media Center of Excellence - Develop brand social media strategies, best practices, policies and training efforts. International Digital Strategy - Support and development of strategies across international regions -
Vice President - Interactive StrategyAmeriprise Financial Feb 2006 - Sep 2006Minneapolis, Mn, UsLed the strategy and analytics team, driving the enterprise digital vision. Lead annual business planning, prioritization efforts, and budgeting for digital marketing efforts. Key projects included developing the digital marketing capabilities roadmap for Ameriprise, post-spin off from American Express Financial Advisors, developing future vision for interactive customer experiences, and supporting the member acquisition, retention and satisfaction efforts via integrated data, reporting and analysis. -
Director Interactive StrategyAmerican Express Financial Advisors Feb 2004 - Jan 2006New York, Ny, UsLed strategy and analytics team for American Express Financial Advisors. Led development of annual strategic planning process for the digital capabilities function, including development of key objectives, priorities, and resource alignment. Drove development of new strategic POV for digital marketing efforts, covering traffic growth, member conversion, asset growth, and member satisfaction. Lead the analytics team which was responsible for the tools, analysis and reporting of business performance metrics. -
Manager - Digital StrategyAmerican Express Financial Advisors Apr 2002 - Feb 2004UsDevelop key strategies and metrics to guide, prioritize and monitor strategic objectives across the digital marketing department; Led projects to develop strategic recommendations and roadmaps for new and emerging opportunities. Supported performance reporting efforts for group leaders. -
PresidentCiceron, Inc. 1999 - 2002St. Paul, Mn, UsResponsible for developing and delivering superior digital marketing efforts for clients, starting with executive education, business strategy and digital creative. Clients included Jostens, Best Buy, Hazelden, Compass Entertainment and others. Core part of the day-to-day leadership team, focused on growing firm revenue, hiring and developing the team, and partnering effectively with vendors and other partners. -
Founder / PresidentAwake Interactive Learning Systems 1997 - 1999Founded Awake Interactive as a firm delivering corporate education via intranets and the internet. Developed custom training programs and learning technology. Developed marketing programs to drive awareness of the firm, and managed the business on a day-today basis. Lead the product development efforts. Managed the process of having the firm acquired.
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Founding MemberMima.Org (Minnesota Interactive Marketing Association) 1996 - 1997Plymouth, Mn, Us
Jim Cuene Skills
Jim Cuene Education Details
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University Of St. ThomasEntrepreneurship -
Abbot Pennings High SchoolScience
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Purdue UniversityAmerican Studies / Literature
Frequently Asked Questions about Jim Cuene
What company does Jim Cuene work for?
Jim Cuene works for Green Bay Packers
What is Jim Cuene's role at the current company?
Jim Cuene's current role is Shareholder.
What is Jim Cuene's email address?
Jim Cuene's email address is ji****@****hoo.com
What is Jim Cuene's direct phone number?
Jim Cuene's direct phone number is +161285*****
What schools did Jim Cuene attend?
Jim Cuene attended University Of St. Thomas, Abbot Pennings High School, Purdue University.
What are some of Jim Cuene's interests?
Jim Cuene has interest in Mobile, Advertising And Advertisements, Ad Networks And Ad Services, Ad Exchanges, Digital Media, Social Networks (Online), Advertising, Facebook (Company), Pixar Animation Studios, Facebook.
What skills is Jim Cuene known for?
Jim Cuene has skills like Digital Marketing, Digital Strategy, Interactive Marketing, Marketing Strategy, Integrated Marketing, Strategy, Sem, Marketing, Digital Media, Lead Generation, Brand Management, Management.
Who are Jim Cuene's colleagues?
Jim Cuene's colleagues are Meridian Whitfield, Sue Starck, Ashley Delveaux, Peter Farrar, Sam Seale, Shane O'rourke, Daniel Whelan.
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