Results-driven, Marketing Executive with 15+ years of proven expertise in direct marketing, multichannel campaign execution and business development for multiple Fortune 500 organizations. Successfully leverage customer and analytical insights to develop actionable B2B and B2C marketing strategies that drive marketing ROI. Analyze campaign performance and devise recommendations to optimize marketing mix to drive target ROI goals. Demonstrate unique blend of hands-on creative and executional skill with insight to develop strategic business solutions that acquire new customers and deepen their engagement while maintaining proper alignment with corporate-wide initiatives. Skilled in targeted multi-channel (direct mail, digital, email and online) marketing program execution.Specialties: • Strategic Planning, Development & Execution • Financial Services Marketing • Direct Marketing • Campaign Strategy and Analysis• Project Management • Creative Development• Agency Management• Team Management/Building
Listed skills include Integrated Marketing, Customer Insight, Direct Marketing, Campaign Execution, and 46 others.