Using the information from the previous steps, the possible summary is:Jim Cusson is the President of Theory House and FWD, two retail marketing agencies that help brands and retailers connect with shoppers at the intersection of passion and purchase. With over 20 years of experience in the industry, he has led innovative and impactful campaigns for clients such as Google, Pepsi, McCormick, Starbucks, Delta Faucet, Food Lion, The Fresh Market, and others. He is a visionary and a leader in retail innovation and sustainability, with a mission to reimagine the future of retail and drive positive social change.As a Faculty member at The Path to Purchase Institute, he shares his insights and best practices on shopper marketing with a global audience of professionals and peers. He is also recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies”. He has presented at various industry events and conferences, such as Groceryshop, Shopper Marketing Conference & Expo, Retail Insights Southeast, and Private Brand Summit. He is frequently quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune, and Fox News. He is a creative and strategic thinker, with skills in marketing communications, creative direction, and online marketing. He is passionate about sustainability and social responsibility, and leads FWD, a Theory House company that supports global retailers and brands in authentically communicating sustainability initiatives to a new generation of socially responsible shoppers.