Experienced sports and entertainment marketing, delivering expertise in brand communications, emerging trends, AI innovation, and new revenue growth.In recent years, we have been a trusted partner for several world-class sports and entertainment teams, venues, events, and brands, including Red Bull North America, Boston Bruins, Minnesota Wild, New Jersey Devils, Boston Marathon, ASM Global, AEG, OVG, EVMC, ALSD, Cisco, MA Sports Partnership, MA Film Office, Boch Performing Arts Center, Broadway in Boston, Madison Square Garden Entertainment, Boston Bikes, and the Life is good Company, among others.Premier Sports & Event Experience: NCAA Men’s Basketball March Madness • World Championship of Basketball • NBA All-Star Game • NFL Playoffs • NCAA Men’s Frozen Four • WWE’s Wrestlemania • U.S. Olympic Gymnastics Trials • U.S. Figure Skating Championships • Democratic National Convention • NCAA Women’s Final Four • Boston Marathons • USA Track & Field Championships • Life is Good National Music Festival Tour • USA Gymnastics American Cup & inaugural Nastia Luikin Cup • Red Bull Sled Style • Red Bull Art of Motion • Super Bowl XLV • Red Bull World Series of Cliff Diving • Red Bull Crashed Ice • USA Cycling Criterium Pro Races • Boston Social Fitness Festival • Hub On Wheels Citywide Bike Ride • Laver Cup

Fractional CMO, overseeing marketing, membership, and growth for the world's largest network of premium experience decision-makers and VIP hospitality innovators in the sports and entertainment industry.

Venue Innovation is a collaborative resource to serve those involved in designing, operating, marketing, and selling live event experiences at sports and entertainment venues worldwide.  We foster and fuel innovative advancements, including the sharing of inspirational ideas, latest trends, best practices, new technologies, development spotlights, behind-the-scenes access, and compelling interviews with industry leaders.

A founding member of Boston's regional sports commission, a public/private partnership and non-profit established to help the region more effectively attract world-class events, enhance existing sports properties and initiatives, and develop health and wellness programs that positively impact our local economy and community. Winning bids for the Boston Host Committee included: Laver Cup, WWE Summer Slam, NCAA Basketball/Hockey/Lacrosse, and the 2026 FIFA World Cup, among others.

Partnered with Boston-based Elevate Communications as a merged integrated marketing practice before making Activate a separate entity again in 2014. During that time, Activate staff provided strategic and executional support for several of the agency's PR accounts, including the Boston Red Sox, Deutsche Bank Championship, New England Revolution and the Head of the Charles Regatta, among others.

Managed the advertising, promotions, publicity, and community efforts of New England’s top sports and entertainment venue. During that time, the venue consistently placed among the Top 5 highest-grossing arenas of its size in the world. Led the marketing/PR efforts for the arena's extensive schedule of games, concerts, family shows, and special functions, as well as some of the region's most high-profile events, including the 2004 Democratic National Convention, U.S. Figure Skating Championships, U.S. Olympic Gymnastics Trials, NCAA Frozen Four, NCAA Women's Final Four, NCAA March Madness 1st and 2nd Rounds, Wrestlemania XIV, and more.Oversaw the award-winning marketing communications efforts for the re-branding of the FleetCenter to TD Garden.

Oversaw all public relations for New England's premier arena, TD Garden (previously know as the FleetCenter). Managed advance event publicity initiative, press conferences and on-site media relations for some of the biggest names in sports and entertainment, including the Rolling Stones, Garth Brooks, Anna Kournikova, Elton John, Celine Dion, Aerosmith, Denis Leary, Michael J. Fox, Michelle Kwan, Mickey Mouse, Tony Hawk, Dwayne 'The Rock' Johnson, Stone Cold Steve Austin, and the Dalai Lama, among others.

Assisted the New England Patriots PR department, handling media relations efforts and managing press conferences for then-coach Bill Parcells and top players during the team's march to Super Bowl XXXI.

Stints in both the Marketing & PR departments of the Washington Bullets (now Wizards).On the marketing side, managed day-to-day advertising and promotions, including innovative marketing and fan engagement initiatives. A key player in the team's effort that increased attendance from 9,000 per game to 17,500 per game, and the largest ticket revenue increase in the history of an NBA franchise up to that point.On the PR side, served as a primary liaison between local/national sports and business media and the organization's players, coaches, executive team and ownership. Managed the home and away media relations for high-profile players, including Chris Webber, Juwan Howard, Rasheed Wallace and Gheorghe Muresan.

Interned in the PR and Community Relations departments of the Washington Bullets (now Wizards) for two years while a junior and senior at Georgetown, before joining the team full-time as PR Assistant following graduation in 1991.

Highest-grossing summertime sales executive, selling ticket packages for my hometown Sonics.