Jim Derwin

Jim Derwin Email and Phone Number

Launching New Publisher Partnerships at Seedtag | Publisher Development | Strategic Accounts | x-Google | x-Criteo @ Seedtag
Jim Derwin's Location
Los Angeles Metropolitan Area, United States, United States
Jim Derwin's Contact Details
About Jim Derwin

In a constantly evolving industry at an inflection point due to the unique challenges brought on by signal loss and AI, I specialize in driving incremental revenue to AdTech Platforms, CTV / Web publishers and app developers through programmatic partnerships.As the Director of Publisher Partnerships at Criteo, I was the top ranked new revenue generator on a 12-person team for FY2022 and FY2023 leveraging my expertise in solution selling and cross-functional team leadership. This role was the latest in a series of Strategic Partnership positions where I honed my skills in Business Development, QBRs, and complex contract negotiations.My journey through various aspects of sales and publisher development has equipped me with an arsenal of skills: from building Excel pivot tables to analyze data to crafting and delivering memorable sales presentations for C-level audiences. At the core, I am adept at devising intricate sales strategies and forming everlasting relationships with key stakeholders.Success for me has not been measured just by revenue numbers but also the ability to be considered a trusted advisor to my clients, partners, and teammates. My innate curiosity and genuine passion for what I do motivates me to stay up-to-date with the ever-changing trends and advancements in AdTech. This enables me to provide innovative solutions and maintain a competitive edge. I consistently push myself to exceed performance expectations and turn strategic initiatives into tangible results.If you're looking for a Publisher Development leader who can bring a wealth of experience, a large rolodex of key contacts, and a track record of driving significant results, let's connect and explore opportunities to work together.#AdTech #DirectorPublisherDevelopment #DirectorBusinessDevelopment #Programmatic #SalesLeader #OpenToWork #PublisherPartnerships #StrategicPartnershipsManager

Jim Derwin's Current Company Details
Seedtag

Seedtag

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Launching New Publisher Partnerships at Seedtag | Publisher Development | Strategic Accounts | x-Google | x-Criteo
Jim Derwin Work Experience Details
  • Seedtag
    Director, Publisher Partnerships
    Seedtag Aug 2024 - Present
    New York, Ny, Us
    Helping web and CTV publishers grow programmatic revenue through Seedtag's leading privacy-first contextual ad platform.
  • Criteo
    Director, Publisher Partnerships
    Criteo Oct 2021 - Apr 2024
    Paris, Fr
    Q2 2023 "Standing Ovation" Award WinnerFinished FY2023 at 160% of Partner Revenue GoalBoosted incremental revenue for Media Owners with exclusive access to Criteo's unique Retail Media demand and diversified Publishers' revenue streams outside programmatic ads through Commerce Experiences.
  • Jd Consulting
    Director Of Business Development
    Jd Consulting Oct 2019 - Oct 2021
    A "solo-preneur" venture in which I brought in over $200K in revenue the first year at a 70% margin.
  • Brightcove
    Senior Account Director
    Brightcove May 2017 - Oct 2019
    Boston, Massachusetts, Us
    Expanded an $8M Book of Business consisting of Tier 1 & 2 Publishers using Brightcove’s Enterprise SaaS-based Video Platform and CMS to over $10M in 2 years by earning Trusted Advisor status with my clients. Coming from a content monetization background, I proactively produced and presented a Video advertising crash course which was rolled out to the Global Sales Org.
  • Google
    Video Partnerships Lead
    Google Aug 2014 - Feb 2017
    Mountain View, Ca, Us
    Promoted to new team that collaborated both internally across multiple departments and divisions within Google and with external clients and partners in order to maximize Google's market share within Video Ad Serving and Programmatic Video Monetization across Mobile, Desktop, OTT, CTV, and all connected devices.
  • Google
    Strategic Partnership Manager
    Google Mar 2011 - Aug 2014
    Mountain View, Ca, Us
    Devised and efficiently executed account plans that were responsible for increasing a $100M Book of Business by over 20% YoY for 3 years in a row. Strategic partnerships in my portfolio included Tier 1 Media & Entertainment companies such as CBS, Disney, FOX, the CW, NFL, DirecTV, Conde Nast, Gannett, New York Times, and Forbes.
  • Traffic Marketplace
    Director Of Publisher Development
    Traffic Marketplace Aug 2007 - Dec 2010
    Us
    Promoted to Director of Pub Dev within 6 months of joining TMP as a Publisher Account Executive after bringing in the most new Tier 1 Publisher logos. I hired, trained and mentored a 9-person Publisher AE team that grew TMP's unique user reach to 150M/month making TMP a Top 5 ComScore ad network. This allowed ad revenue to nearly double in one year. 90% of advertisers either extended campaign end dates, or added new budget which was largely attributed to my team's ability to deliver campaigns in full while hitting advertiser KPI goals.
  • Intermix Media
    Search Marketing Manager
    Intermix Media Oct 2005 - Aug 2007
    Developed and optimized all campaigns, ad groups, keywords, and bids in AdWords and Bing for Nutrition Supplements and Health & Beauty products. Created the content & link building strategies for aforementioned products' SEO programs. The paid search strategies I implemented grew AdWords and Bing ROAS by 200% quarter-over-quarter.

Jim Derwin Skills

Online Advertising Sem Display Advertising Ad Networks Strategic Partnerships Ad Serving Digital Marketing Digital Media Media Buying Online Marketing Mobile Advertising Contextual Advertising Digital Strategy Web Analytics Seo E Commerce Ad Exchanges Mobile Marketing Affiliate Marketing Email Marketing Search Advertising Strategy New Media Campaign Management Analytics Customer Acquisition Video Advertising Monetization Business Development Interactive Marketing Conversion Optimization Media Planning Google Analytics Advertising Operations Advertising Sales Project Management Advertising Consultative Selling Google Adwords Leadership Team Leadership Cross Functional Team Leadership Doubleclick For Publishers Programmatic Media Buying Key Client Relationships Build Strong Relationships Digital Transformation Direct Response Marketing Ppc Behavioral Targeting Lead Generation Doubleclick Crm Comscore Omniture Online Lead Generation Landing Page Optimization Rich Media Web Marketing Performance Based Marketing Rtb General Awesomeness

Jim Derwin Education Details

  • University Of Maryland
    University Of Maryland
    Dual Degree In Marketing And Logistics & Transportation

Frequently Asked Questions about Jim Derwin

What company does Jim Derwin work for?

Jim Derwin works for Seedtag

What is Jim Derwin's role at the current company?

Jim Derwin's current role is Launching New Publisher Partnerships at Seedtag | Publisher Development | Strategic Accounts | x-Google | x-Criteo.

What is Jim Derwin's email address?

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What is Jim Derwin's direct phone number?

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What schools did Jim Derwin attend?

Jim Derwin attended University Of Maryland.

What skills is Jim Derwin known for?

Jim Derwin has skills like Online Advertising, Sem, Display Advertising, Ad Networks, Strategic Partnerships, Ad Serving, Digital Marketing, Digital Media, Media Buying, Online Marketing, Mobile Advertising, Contextual Advertising.

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