EndZone Global Overview:With over 25 years of international experience in the sports, racing, and entertainment industries across Australia and Canada, EndZone Global (EZG) offers a comprehensive suite of services. EZG Sport:EZG Sport specializes in providing support to understaffed Sporting Clubs, offering expertise gained from extensive experience in the sports industry.Services include identifying new sponsorship opportunities, building databases, and creating new revenue streams for sporting organizations.EZG Sport aims to enhance fan engagement & marketing programs by combining insights & strategies from both North America and Australia, resulting in unique and effective solutions.EZG Partnerships:EZG Partnerships leverages Jim's extensive connections and experience to facilitate mutually beneficial partnerships between businesses.By tapping into Jim's network and expertise, EZG Partnerships adds value to organizations by enhancing fan engagement and increasing revenue opportunities.EZG Consulting:EZG Consulting offers support to SMEs across Brisbane and Australia, providing tailored solutions to improve business performance.Leveraging Jim's analytical skills & industry insights, EZG Consulting conducts comprehensive analyses of current business situations & offers unique and effective solutions.EZG Gambling:EZG Gambling capitalizes on Jim's global experience and connections in the sports betting, wagering, and casino industries.Drawing on years of expertise, EZG Gambling offers strategic insights, partnership opportunities, and consulting services to businesses operating in the gambling sector.Why Choose EndZone Global:EndZone Global brings together unparalleled expertise, international experience, and a vast network of connections to deliver exceptional results for clients.With a focus on innovation, collaboration, and client satisfaction, EZG is committed to helping businesses thrive and succeed in dynamic and competitive industries.

SI Tickets, by Sports Illustrated, is a fan-first ticketing company offering $2.5B of sports, concerts and theater tickets. 50M monthly fans have the trust of one of the world's most iconic brands along with our transparent no fee pricing that shows the total cost you'll pay so there are no surprises at checkout. Our event management and primary blockchain ticketing platform offers events and venues of any size a best in class ticketing solution. With competitors loyalty almost non-existent, SI Tickets gives fans a great option to go to their next live event.

As the Managing Director at EZG Travel, I spearheaded the integration of various travel services into a seamless platform, streamlining the booking process for our clients. By leveraging my expertise in the travel industry, I successfully positioned EZG Travel as a go-to solution for businesses seeking to enhance customer engagement and loyalty.

Current and past Clients include:  Express Automations Monoova LuckyBet FansXR  AIS International Anti.Ordinary Stadiuum Group PalmerBet Mycarte Real Estate companies

A sports and gambling tech company that assists organisations better engage with their fans.

Senior management role reporting to the CEO. I developed strategies for marketing, sponsorship, sales, media and communications throughout the organisation. Key Accomplishments• Increasing sponsorship revenue by 75%.• Led negotiations to have games televised in Australia for the first time in 15 years.• Implemented a Member Benefits program to add value for softball participants and grow sponsorship revenue.• Developed strategies that led to 75% increase in social media engagement, new sponsors and improved communication with all stakeholders.

Key Accomplishments• Developed strategic marketing plan for Thoroughbreds and Queensland Racing industry• Managed 2014 Racing Queensland Thoroughbred Industry awards – 27 awards and 270 attendees• Managed social media channels for Thoroughbreds and increased following by 10 per cent• Managed communications and relationships with key industry stakeholders• Briefed marketing agency for the development of the thoroughbred’s brand and communication material.

Northlands Park at Northlands - Key Accomplishments:Northlands Park, a division of Northlands and one of Canada's largest entertainment centers, stands as Alberta's premier race track, boasting 525 gaming machines and 52 electronic table games within its casino. Under Jim's leadership, Northlands Park achieved significant milestones and successes:1. Increased On-Course Wagering:Despite facing a downward industry trend, Jim successfully increased on-course wagering by an impressive 12.5%. This accomplishment demonstrates Jim's strategic acumen and ability to drive growth even in challenging market conditions.2. Enhanced Customer Experience and Increased Attendance:Jim spearheaded the creation of new promotional activities aimed at enhancing the customer experience, resulting in a remarkable 15% increase in attendance on race days. This achievement underscores Jim's commitment to delivering exceptional experiences for guests and fans.3. Strategic Communication Planning:Jim developed a comprehensive communication plan that integrated extensive direct marketing campaigns supported by social media and media buys. This strategic approach ensured maximum reach and engagement, effectively driving awareness and participation in Northlands Park events and promotions.4. Efficient Sponsorship Management:Jim managed a key relationship with a major sponsor, negotiating favorable terms that resulted in a 30% savings on four vehicles provided for promotional giveaways. This highlights Jim's proficiency in managing partnerships and maximizing value for Northlands Park.5. End-to-End Promotion Development:Jim played a pivotal role in developing promotions from end to end, including themes, signage design and implementation, sponsor relationships, event staffing, and stakeholder engagement. His holistic approach ensured seamless execution and added value to guests' in-venue experiences, contributing to the overall success of Northlands Park.

Australia’s leading Entertainment Company with over AUS$10.2 billion in wagering/gaming/casino sales in 2009Key Accomplishments: • Exceeded personal and stakeholder KPI’s by building excellent rapport and working relationships with varied stakeholders in retail network. • Increased territory to 125 venues. • Assisted key venue managers in developing and implementing their strategic Business Plans. Undertook pre and post strategy investigation, analysis and reporting i.e. financial, profit and loss, demographic, market potential that lead to 15% growth in wagering revenue. • Managed marketing and promotional programs, sufficient and appropriate point of sale and promotional materials, merchandising, store fit-out, product changes and additions, strategic development, staff product knowledge, account reconciliations, financial analysis including profit and loss, sales trends that resulted in increased sales in excess of $11.3 million and improved customer engagement in my territory. • Grew territory to become TABCORP’s highest wagering sales volume AUS$681million+• Held regularly scheduled meetings as well as quarterly group meetings to improve communication with venues and key operators.

As a Brand Manager at Harness Racing Victoria, I successfully managed key stakeholder relationships and implemented effective wagering promotions to drive industry growth.• Hosted special Race Day promotions to educate stakeholders on Harness Racing.• Created and managed wagering promotions to increase spending by fans.• Consolidated industry databases to drive sales and increase race day attendance.

Member Club of the Australian Football League (AFL)Key Accomplishments: • Managed pre-game activities to add to the member’s match day experience: BBQ @ Punt Road Oval, young members' days.• Managed game day promotional activities: birthday parties at the MCG, “Shirt off our Back” promotion and other money can’t buy experiences• Initiated members benefits program to add value to club members and enhance their interaction with club officials and players.• Increased the number state and national supporter groups to 15 and improved their relationship with the club through a specifically designed charter and fundraising events that included a special day that became the industry benchmark.

Responsibilities and accomplishmentsMARKETINGCreated and implemented strategies to successfully relocate fan base from Optus Oval to Colonial Stadium.Developed strategies that changed the mindset of traditional thinking members to purchase annual seating packages Season seat sales increased 325% which dramatically increased club revenueCreated membership promotional strategies that leveraged communication activities to create an increase of 1000% in membership sales (from December prior year) Developed and prioritised marketing goals, including e-marketing initiatives in cooperation with the marketing and web teams that assisted in increasing membership levels to record high number of 21,000 with an above average 85% retention rate and 15% overall growthBriefed marketing agency for the development of the club’s brand and communication materialRebranded all junior member activities around the clubs mascot – “Woofa” for 6th highest Junior membership total in AFLRebranded the club’s social club to the EJ Whitten Club celebrating the Bulldog's legendFINANCIALManaged $1.5million budgetIncreased membership revenue to $2.5 million dollar through strategic marketing communication campaigns.LOYALTYCreated point of difference through extensive member’s benefits programs to increase value and status of membershipDeveloped and implemented new membership categories to increase club revenue through increased sales, member loyalty

Members team of the Canadian Football League (CFL)MEDIA RELATIONSClub spokesperson and liaison with local, national and international media.Established benchmarks in production of information packaging for media that increased coverage and improved club image. Managed media accreditation and media box.Travel secretary. Managed personal appearances by players and coaches along with overseeing numerous game-day events and activities to fulfil expectations of spectators and sponsors.Proactively pitched storylines to all media outlets – print, radio and TV to increase coverage. Secured media placements in all forms of media for marketing partnerships including announcing new deals, promoting sponsored initiatives, publicised theme stories and featuring partnership activations among other storylines.COMMUNITY RELATIONSManaged and created promotional activities to increase media coverage of the club: media pre-season launch; off-season basketball games to raise money for charity and public awareness.

SALES - Developed and sold sponsorship collateral - advertising (signage, game day sponsorship, program advertising etc)MEDIA RELATIONS - Game day stat packs, media releases, support OHL broadcastersTICKETS - created ticket packs and group sales, GRASSROOTS MARKETING - local minor hockey teams participating between period in mini games GAME DAY PRESENTATION - sponsorship and activations, Charity involvement, merchandise sales, scripting public address announcements etc

Member team of the Canadian Football League.Similar responsibilities to role with BC Lions.1989 Grey Cup Champions (CFL)

Member Team - Canadian Football LeagueSimilar responsibilities to role with BC Lions.Toronto - Canada's largest media market