Jim Dyer Email & Phone Number

San Ramon, California, Us

AMF Media Group is a full-service agency that delivers a comprehensive and clear approach on brand strategy and marketing, public relations, crisis communications, internal communications, multimedia production, web design and development, and event planning and management. AMF’s clients have access to a comprehensive suite of digital solutions, including programmatic data display targeting, OTT and connected TV advertising, search engine marketing, search engine optimization, email display targeting, social amplification and much more.

Mesa, Arizona, Us

Digital Current is a performance-driven search marketing agency focused on driving revenue for our clients through an integrated customer acquisition marketing strategy. We specialize in SEO, PPC, Content Strategy, Conversion Optimization and Link Development. Located in Mesa, Arizona, Digital Current has grown from a two room strip-mall office to a staff of over 60 full-time marketing professionals. While the office space may have changed, Digital Current’s passion for innovation and commitment to uncompromising quality and superior results remains the same. With over a decade of experience, we have perfected proprietary processes, systems and technologies that enable us to create high-quality, scalable solutions for our clients. Our mission is to develop lasting and strategic partnerships with our clients by delivering enduring results that maximize the return on their online marketing investment. SEO, Search Engine Optimization, PPC, Content Marketing, Conversion Optimization, Link Development

Created an entire Digital Marketing Agency for this privately held Media Company in Western Arizona. Developed the go to market strategy, in-house production and sales models. Our product line includes Website Design, Social Media Management, Search Engine Optimization, Search Engine Marketing, Programmatic Display programs and Mobile Marketing. Revenues have grown from zero to annualized mid-six figure revenue stream in year one.

Augusta, Ga, Us

Responsible for executive management of this pure-play digital start up. Designed by Morris to create a new Digital First business unit outside the company’s newspaper property footprint, our mission is to deploy digital products and sales strategies that can be launched within, or exclusive of, the company’s current property footprint. Product suite includes SEM, SEO, Social Media Management, Website Development, Mobile Solutions, Email and Text as well as programmatic display. Acquired 275 customers and a 7-figure top line revenue stream. Duties include managing the overall P&L, building of remote sales forces, setting sales and product strategies across multiple business targets and oversight of the customer service division, managing over 400 digital accounts across both core newspaper and digital only businesses.

Responsible for the total division reorganization including sales and support staffing, development of new rate structures for the online and print portfolio, sales training in multi-platform selling strategies and development of Yahoo! pricing bundles for geo and BT targeting programs.

Responsible for executive management of the automotive, builder, recruitment and private party advertising vertical sales teams. Worked closely with the Yahoo platform to develop online strategies and execution using their Behavioral Targeting programs. Developed new revenue streams, managed sales projections and expense controls. Completed restructuring of advertising call center and outsourcing of inbound private party advertising sales. With no unique products in the marketplace, the Sun Times News Group’s online automotive advertising revenue was falling. Developed and launched product that took client’s print pages and turned them into interactive web pages, searchable by make, model, and dealer. Grew incremental revenues with a 90% margin. Created a six-zone product that allowed the dealer to buy just a portion of the market or the entire market in just one buy with a lower pricing than the competition. New pricing strategy drove multi-millions in new revenue and grew margins 22%.

Directed sales of video advertising programs to newspaper publishers in eastern half of US. Developed advertising vertical strategies for multi-purpose of print advertising campaigns to create video commercials placed on publishers’ websites. Created business plans for the publishers with P&L analysis, sales plans, and product planning.

Managed the Classified Advertising Department's print and online revenue and expense budgets. Directed team of 20 people across the automotive, real estate, builder and private party advertising verticals. The Augusta Chronicle’s freestanding real estate magazine was dominated by one large company, driving other firms to other advertising venues. Recognized need to increase revenue/market share in this segment. Created dual strategy, setting up new publication solely for largest company and second publication for others. Strategy grew revenues 20%+ and profit margin 15%+.

Atlanta, Ga, Us

Promoted to lead acquisition of private-party and non-contract dealer advertising. Developed product, pricing and market share strategies. Designed infrastructure, sales staffing, rate and product programs targeting smaller independent and rural franchise dealers. Oversaw development of outbound call center including telephone system, front-end production system, staff of six managers and 50 inside sales reps. Traditionally AutoTrader charged dealers based on an annual contract, which scared off dealers new to eCommerce. Developed product and sales model on short-term commitment basis. Also implemented a nationwide call center to market directly to dealers. In one year, added 2000+ dealers generating multi-millions in new revenues.

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