Jim Easley Email & Phone Number

New York, Ny, Us

Chicago, Illinois, Us

Responsible for directing and expanding healthcare lead generation, marketing operations, web analytics and campaigns for Patient Engagement services. Developed strategy for optimizing and expanding existing lead generation programs through all digital channels. Key Accomplishments:• Increased Hospital and Health System lead generation by 80% by introducing new channels and optimizing existing channels• Effectively expanded segmentation and lead gen to include Payers, Urgent Care, and Clinical Research Primary Responsibilities: • Marketing Communications: Developed content for lead generation including landing pages, emails, blogs, case studies, product brochures, social media posts, and videos • Product Marketing: Developed segmented strategies, customer case studies for evidence-based marketing communications and sales enablement and funnel acceleration tools• Marketing Operations: Managed external agencies, CRM systems, lead nurturing, review and evaluation channels including KLAS and G2

Park City, Utah, Us

Executive leadership member responsible for managing and enabling multiple aspects of company growth including marketing, business intelligence, product, sales, and systems. Executed the full spectrum of marketing initiatives, from strategic planning to tactical implementation. Key Accomplishments:• Began as the sole marketing role and built out a team of 6 as company revenue increased• Developed and expanded lead generation campaigns to increase sales leads by over 300%• Collaborated with Product leaders to define adjacent RCM solutions for successful market launch• Redeployed websites that improved prospect traffic and partner collaboration Primary Responsibilities:• Product Marketing: Deep research and collaboration with company divisions to define product roadmaps for go-to-market strategies. Defined target segments to optimize product positioning and differentiating value propositions • Content Marketing: Developed content for demand generation such as webinars, eguides, blogs, articles, case studies, and videos• Sales Enablement: Deployed evidence-based marketing communications and sales collateral, ROI calculators, and case studies• Digital Marketing: Expanded funnel-driving campaigns through email, social, webinars, SEM, and landing pages

St Paul, Mn, Us

Oversee all marketing initiatives for the core 360e professional medical coding products. Coordinate efforts among team of marketing communication and event coordinators as well as corporate, creative, and public relations agencies. Key Accomplishments:• Launched new coding campaign the increased sales opportunities by nearly 2x• Improved event traffic and lead effectiveness through additional channels and creative Primary Responsibilities:• Product Marketing: Created product forecasts, growth targets, and drove delivery of contracts. Identified industry trends through market intelligence and customer insight development and execution of comprehensive marketing plan for existing products and new product launches• Content Marketing: Managed marketing communication teams to develop market content for media syndication, case studies, white papers, and eguides

Provo, Utah, Us

Led a team consisting of strategic communications and marketing managers, web developers and designers to increase lead generation and branding efforts for the advanced masters and doctoral healthcare degrees. Manage external agencies to optimize digital marketing programs. Key Accomplishments:• Built and successfully launched the Salesforce/Pardot integration and lead nurturing campaigns• Optimized Google Ad campaigns that outperformed prior campaigns by 3X• Identified most successful lead sources by revenue created and redirected spend to increase conversions and revenue Primary Responsibilities:• Digital Marketing: Created and optimized the lead nurture, social, and Google Ads • Event Marketing: Organize events and tradeshows• Brand Marketing: Designed and executed new branding plan to expand awareness

Sioux Falls, Sd, Us

Led the development and execution of marketing strategies for the Interactive Patient System within hospitals and health networks. Established go-to-market and lead generation campaigns using numerous digital and traditional channels to grow sales pipeline to exceed aggressive sales revenue goals. Key Accomplishments:• Grew sales pipeline from $10M to $250M to help exceed sales goals year over year• Deployed new lead gen programs that resulted in significant pipeline and increase new deals• Effectively launched adjacent mobile phone products that drove increased interest in the core offering• Deployed new website that better communicated value propositions and increased SEO traffic Primary Responsibilities: • Marketing Communications: Managed lead and demand generation efforts through numerous marketing channels including email automation, PPC, SEO, events, social media, blogs, content syndication, affiliates, webinars, remarketing, display ads, and public relations• Executive Leadership: Managed internal and remote staff as well as agencies and contractors to effectively execute on campaigns, product launches, and sales-focused initiatives• Product Marketing: Collaborated closely with Sales and Product to ensure alignment and launch success

Responsible for directing and expanding healthcare lead generation, marketing operations, web analytics and campaigns for EHR and Practice Management Software products. Developed strategy for expanding existing lead generation programs through content syndication, website optimization, lead vendors, automated email nurturing, paid search (PPC), landing page development, social media and SEO/SEM.

South Jordan, Utah, Us

Manage all aspects of online healthcare marketing operations, campaigns and lead generation for the medical software products and services. Create integrated strategy and messaging for the corporate website, landing pages, email campaigns, Paid Search (PPC), SEO/SEM, advertising, public relations and other campaigns. Extensive use, management and training for best-in-class sales and marketing software tool

Canfield, Ohio, Us

Managed marketing efforts for MicroMD Electronic Medical Records and Practice Management Software, DENTRIX practice management software, DENTRIX Enterprise software, High-tech products, eServices integrated payment processing, Medical electronic medical records, LabNet Lab Software, AVImark Veterinary Software

Master Of Business Administration - Mba, Marketing

Bachelor’S Degree