James Eckberg Email & Phone Number

Maple Grove

Responsible for communications to the Company's territory representation and dealership sales forces. I maintained and expanded the corporate website and produced regular email marketing campaigns. Other duties included social media content development and sales collateral production.

Sauk Rapids

Responsible for brand management, marketing communications and sales support functions for a fast-growing firm specializing in the national representation and US-based manufacturing of advanced woodworking technology.Specialties/Duties: web-based content management, social networking integration, overall brand management, planning & budgeting, competitive analysis, lead generation and customer conversion, customer service & retention, direct marketing, CRM systems management, market analysis, sales support, strategic visioning, trade shows & industry eventsAnd at the end of every day, I look back and smile knowing I have thoroughly enjoyed my time doing my work, helping my company move forward and engaging with my colleagues in the most productive, profitable and downright pleasurable ways possible. It's all good.

St. Cloud, Minnesota Area

I operate a full-service marketing communications company to help local and regional B2B firms with their marketing communications. After more than 25-years in corporate advertising and marketing, I know how to meet the challenges that companies face today. I offer great ideas at a great value. I'm interested in getting your sales moving by delivering all the bits and pieces - small and large - of marketing communications you need to protect and extend your company's bottom line.

St. Cloud, Minnesota Area

In over 20-years of work as an in-house resource for industrial marketing, I've run across just about anything you're challenged with in terms of sales and marketing communications needs. No kidding. I've worked under short deadlines, tight budgets, and "you're on your own" directives. I've supported internal sales and outside dealers. I can call quite a few trade publication people my friends. I know a little something about quite a lot of industrial processes, equipment and supplies. Most of all, I really love manufacturing.I offer you all the tips and tricks I learned on the inside of companies just like yours. I also have gained the wisdom to know when and where the skills of others might serve you better.Eckberg Design & Sales Communications (EDSC) can consult, coordinate or do, whatever works for your industrial marketing communications goals.

St. Cloud, Minnesota Area

• Identify and develop new local, regional and national marketing and sales distribution channels for a leading developer of cloud-based website content management software service• Develop comprehensive web strategies designed to achieve aggressive targeted business objectives• Manage and execute multiple distinct national ecommerce programs• Provide input into research and development of new interactive web-based product offerings• Manage multi-tiered channel communications projects, including blogs and email marketing• Planning and execution of large-scale ecommerce product launches• Design and execution of national online training program for customers and independent distribution sales forces• Creation and implementation of custom website content management services• Plan and execute SEO and SEM programs; including Adwords, PPC and PPV campaigns

The first outside marketing professional hired by the Company, I brought focus and consistency to their corporate identity and graphic standards. Defined strategy and developed, executed, and managed comprehensive marketing plans encompassing integrated marketing initiatives. Communicated with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. I prepared and managed annual marketing communications budgets in excess of $1-million. Assisted the Company in transitioning from prospecting core industry activities to marketing penetration of potential customers in allied industries.Responsible for USPTO trademark activities for productsLead upgrade and redirection of internet and electronic communications strategiesManaged all tradeshow and event plans and executed logistics“Hands-on” marketing communication support for sales activities from prospecting through contract developmentProvided public relations support for trade publications and industry associations

Managed advertising, public relations, tradeshow, web development and sales support activities for a regional dealer in sophisticated machine tool technology. Shared marketing responsibilities with the firm's master supplier located near Milwaukee, WI.

First marketing professional hired by company. Managed three main sales division's marketing activities. Rapid sales growth of 100%or more per year was achieved prior to leaving the firm. Involved in marketing research, new product introduction, advertising, public relations, internet, sales support and event management. Assisted in the marketing of the company for purchase by new owners.