EVP and Head of Sales, Marketing, QA, Operations and Sales Strategy for the US Memory Business Unit at Samsung Semiconductor, Inc.• Leading North American Sales, Marketing, Operations, QA and Sales Strategy for Samsung’s Memory business unit, a multi-billion dollar business.• Lead cross-functional, US-based organization of 250+ employees.• Drive Revenue, Forecasting, Budgeting, Marketing, QA & Operations for Memory Organization.• Set and Attain Annual and quarterly revenue goals by customer and by product.• Maximize value added technology promotion with key emerging memory products such as HBM, GD7, DDR5 and QLC NAND.• Direct interface with key US-based customers in all market segments, including: Data Center, Server, AI, PC, Graphics/HPC, Automotive and IoT/Consumer.• Business Planning activities for monthly, quarterly and annual targets, reconciling customer demand forecasts, ASP modeling and sales goal / target setting for North American Sales.• Set the strategy and drive execution with incentive programs to achieve revenue results.• Frequent C-Level customer executive meetings.• Executive Teambuilding and recruiting to build best-in-class teams.• Keynote speeches, including GSA, FMS, JEDEC and Samsung Tech Day.

SVP and Head of Sales for Samsung Memory Business Unit in North America.• Leader of 50+ B2B sales team, including 5 VP’s for multi-Billion annual revenue. • Implemented Customer Relationship Management tracking system to analyze and improve customer interaction and service levels.• Architected Centralized Forecast system to streamline forecasting and reporting process.• Organized sales strategy team and run sales operations team to manage daily business.• Creator and Host of Samsung Tech Day in San Jose (2017~present) with 500+ attendees.• Keynote Speeches: Flash Memory Summit, Samsung Tech Day, AI Summit, and 65 Summit.• Key topics covered: AI, Sustainability, Digital Transformation, Samsung Memory Tech Leadership.

• Oversees all Marketing activities for Samsung’s Memory organization in the Americas, with multi-billion annual revenue targets.• Marketing Communications Lead for Samsung's North American Semiconductor products.• Product responsibilities include DRAM, NAND, SSD, LPDDR, Graphics, eMMC.• Leadership of 3 diverse teams (Product Marketing, FAE, MarComm) totaling 55 people.• Champion memory transition from PC-Era to Mobile / IoT / Cloud Era.• Drive synergy product portfolio into PC, Data Center, Tablet, Phone and OTT markets.• Extensive public speaking experience at major industry events• Keynotes at Flash Memory Summit '07~17, JEDEC '10~’17, NetApp Insight '16.• Executive Presence: Strategy, material preparation and delivery for all C-Level Meetings.

• North American Director of Marketing for Samsung’s NAND Flash product line, with an industry-leading ~40% market share.• Responsible for achieving revenue goals of over $1B in 2007.• Supervised team to direct production with HQ, allocate product, develop new customers and markets, and execute to monthly sales targets.• Spearheaded WW promotional efforts surrounding SSD including co-marketing campaigns with key OEMs such as Dell and Lenovo.• Increased SSD “Attach rate” from 1% to > 5% in a six month period.• Authored Contributed Article on SSD’s TCO benefits in commercial notebooks.• Developed robust TCO models to promote SSD in consumer and enterprise space.

• Global Sales for Memory Products at Apple and Sun, with cumulative revenue responsibility of over $1B in Flash, DRAM, SRAM and Graphics.• Drove record breaking Flash sales growth at Apple- during iPod nano launch- when Apple became Samsung’s largest memory customer with over $1B in revenue by 2006.

• Promotion of Samsung’s leading edge DRAM product lines, including: 512Mb DRAM, DDR, DDR2, SDR, Network DRAM and Rambus.

• Evangelize the vision to create a commodity futures exchange for memory products. • Accountable for volume activity on the exchange by recruiting customers to buy and sell DRAM in a completely new and novel fashion over a NASDAQ-like trading engine.

• Responsible for North American DRAM business unit- HQ's largest revenue generator, with over $150M in annual sales.

• Marketing and Sales Operations for SRAM and Non Volatile Memory