Jim D. Embry Email and Phone Number

CPGBrokers & Associates provides Sales & Marketing brand building expertise, Master broker (network of seasoned regional/local broker companies) and direct broker support to mass market. Facilitate developing pioneering and brand relaunch strategies in Conventional Market- food drug/mass merch./club, and specialty (Independent pharmacy, DIY, Sports, Beauty), classes of trade, requiring collaboration between the manufacturer, CPGBrokers and distributors (McKesson, Cencora (AmerisourceBergen), Cardinal Health, Kehe, UNFI, and other regional wholesale distributor companies). Participate in key retailer touchpoint shows such ECRM, NACDS/TSE, Natural Products Expo West & East, NCPA, GMDC, PLMA, and specific class of trade events, to create market demand, build brand awareness, drive trial, and new distribution.CPGBrokers & Associates manages broker companies to drive key retailers relationships to manage appointments and present to key decision makers across key corporate buying offices nationally.

Drove measurable performance improvements in purchasing efforts managing $2.2 Billion Waterworks, and Plumbing/HVAC Divisions (Up to 600K+ SKU’s, 200+ core vendors, and $200 million of inventory). Led network optimization strategy to improve product fulfillment and integrate logistics shared (3PL) and real estate services (Combined 150 branches), across two national divisions.

Key strategist and tactician in defining and shaping CHEP USA’s supply chain and financial plans. Directed $800 million operation, incorporating 250+ third-party facilities; and three company-run manufacturing Service Centers. Created New Strategic Finance and Planning Department including S&O Planning. Recruited key Director roles. Also responsible for all monthly financial variance, company P&L reporting, and cash management.• Led start-up of company run manufacturing sites. Established activity based costing standards utilizing JD Edwards. Cut manufacturing repair costs by $11 million by re-designing raw materials waste and usage via quality audit processes. Designed metrics to drive ongoing controls to aligning quality, service, and financial goals. Created planning depot/facility models (repair, handling, storage activity and costs) to forecast, reconcile monthly cash/expense and drove dashboard metrics for all 3PL warehouse providers nationally.

Hired to expand Odwalla’s Juice Co., National Sales and Customer Service / Call center, providing corporate-level support from manufacturer of beverage products to shelf, supporting annual sales of $100+ million. Oversaw direct store delivery (DSD) system (Personnel, Inventory, fleet, facilities, POS equipment/coolers, and P&L), covering 17 distribution facilities across 7 states.

Generated best profitability in 5 years for high-volume national distribution organization (18,000 customers/day, supporting $170 million in annual sales). Managed 5 national direct reports, 550+ employees, and $42 million budget. Oversaw DSD system, inventory, 600-vehicle fleet, POS/Cooler equipment,and Customer Service.

Recruited as specialist to expand DSD systems in 24 distribution centers in 5 states for a $1.1 billion division. Key initiatives: Led successful rollout of handheld computers across all routes. Realized synergy savings by consolidating 3 acquired brands—reduced warehouse space, eliminated fleet, and streamlined distribution.

Progressed rapidly through Sales, Operations, and Brand management to national leadership of Sales Operations, Product Supply, and Logistics for Frito-Lay (the largest snack-food manufacturer/distributor in the world). Certified-Consulted / trained across all core business units (Frito Lay, Pizza Hut, Pepsi Bottling, Taco Bell, KFC) to catalyze strategic problem-solving and change management. Notable achievements: Chaired Strategic Implementation - New Products Committee, developing and rolling out new products for key brands (Doritos, Lays, Ruffles, etc.). Drove peak manufacturing planning processes, which integrated sales forecast at product level, balancing plant line time, utilization, and crewing nationally.