Jimena Maldonado León Email & Phone Number

Mexico City, Mexico

Ciudad De México, México

• Coordinate with Brand Marketing and E-commerce Marketing functions to develop digital communication and content strategy for social media channels (Owned and Earned) to support marketing initiatives, performance and.
• Manage projects, working closely with stakeholders and delivery teams (media agencies).
• Synthesize analytical findings and content analysis to produce insights, reports, actionable playbooks with the goal of improving key metrics on Owned & Earned Channels.
• Coordinate all elements for content in social media channels to ensure that the strategy, messages, copys, assets and deadlines are fulfilled in a precise and timely manner.
• Staying up-to-date on industry trends and best practices in influencer marketing and PR outreach.
• Conceive and plan innovative influencer marketing strategies to drive results according to the funnel: awareness, improve Earned Media Value, consideration, conversion, etc,

• Responsible for content creation and communication strategy for digital channels (Site, CRM, Social Media and Paid Media) to support marketing initiatives, performance and commercial development of the brands from the.
• Conceptualize and execute multi-channel campaigns, ensuring consistency of brand voice, style and tone across all content.
• Responsible for the rebranding, graphic identity and communication of the brands from the portfolio.
• Management of the inhouse design team and content specialists, ensuring their maximum productivity and deadlines. Also coordinate pre and post production with agencies/suppliers, to ensure it's fulfilled in a precise.

México

• Responsible for the digital voice, content creation & comms for own channels (Site, CRM, Social Media, Paid Media & Affiliates) to support marketing, performance, business development initiatives and to guarantee.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all digital channels.
• Support the omnichannel project through 360 °communication collaborating with institutional marketing to improve:> Communication within all marketing channels of the organization.> Communicate news, events and services.

Ciudad De México Y Alrededores, México

• Build, manage and organize the online community (Twitter, Instagram, Youtube, Facebook and Pinterest) and social commerce channel.
• Coordinate all elements for content in social media channels to ensure that the strategy, messages, delivery, materials, dates and details of production with agencies, are fulfilled in a precise and timely manner.
• Develop strategy according to awareness, sales and education objectives.
• Support with the strategic development of digital voice and content strategies (campaign concepts, customer service, PR, etc)
• Leveraging on social media (organic) as a sales channel.> Main goals:- Grow the Instagram Fan Base from 190k to 1 million followers.- Surpassing the challenging e-commerce sales objectives. Representing up to 7% of the.

México

• Accounts:> W Mexico City (Hotel)> J by José Andrés (Restaurant)> Monte Xanic (Winery)> Crate & Barrel (Home Decor)> Roche Bobois (Furniture)
• Management of projects, teams and direct relationship with the client.
• Creation, implementation and monitoring of digital strategies focused on different objectives: sales, branding, engagement, etc.
• Develop relationships with influencers and content creators.
• Generation of content for newsletters, print and social media.

México

• Coordination and implementation of the first ATL campaign and main contact with the media, interviews, billboards and infomercials.
• Coordination and planning of events for media and / or suppliers.
• Management of the Public Relations and Media agency.
• Presentation of strategies and annual results of Privalia Global.
• Content creation and implementation for Facebook, Twitter and Instagram (contests, dynamics and content for the blog).

México

• Accounts: > Nike Running> Nike Skateboarding
• Press calls.
• Monitoring media coverage.
• Writing and distributing press releases and news reports.
• Management and execution of accurate communication strategies and messages with the local and national press.
• Creation of specific stories for each type of collaborating media and reader; achieving the brand connection with its target audience.

Licenciatura, Publicidad En El Ámbito Textil

Diplomatura, Marketing Digital