Jimena Rodríguez Beltrán Email & Phone Number

Nequi: as a Product and Service Designer, I have contributed to various in-house projects with a primary focus on enhancing the B2B user experience by co-facilitating workshops; I have also evaluated and generated design concepts by identifying potential opportunities, assisted with primary research, and integrated accesibility and metrics effectively within the design team.Comfama: based on a previous investigation, I proposed improvements to the information architecture and usability… Show more Nequi: as a Product and Service Designer, I have contributed to various in-house projects with a primary focus on enhancing the B2B user experience by co-facilitating workshops; I have also evaluated and generated design concepts by identifying potential opportunities, assisted with primary research, and integrated accesibility and metrics effectively within the design team.Comfama: based on a previous investigation, I proposed improvements to the information architecture and usability of the Intranet; taking into consideration the motivations and objectives of the users of the colombian Welfare Fund.BTG Pactual Colombia: I designed the transactional portal of BTG Pactual Colombia, creating a new business branch that offers bank services; the advisers portal, focused on giving investment recommendations; and the onboarding portal.Réditos – I designed a new strategy + webpage, starting with Gana, a brand of Grupo Réditos focused on money transfers, recharges, payments, insurance, and games.Grupo Éxito: optimization of the omnichannel price-checker while integrating a temporary lists' function and the activation of special discounts for each user.Other projects: Grupo Mutual, Pequeñín Show less

Mexico

Design of innovative seating solutions for theatres and cinemas in Mexico and abroad; and development of a hospitality furniture and accessories collection for the Covid-19 pandemic.

Medellín, Colombia

Design, development monitoring and assembly of the products developed for two projects: Aire, a mobile experience for Medellín Town's Hall, in order to educate and raise awareness of the air's pollution; and MALVA, redesign of the Museum of Natural Sciences and the Interactive Museum of Cali, Colombia. My participation was mainly focused on the redesign of the Interactive Museum, its museography and more than 20 interactive modules for a new Astronomy Museum that will be part of the museums… Show more Design, development monitoring and assembly of the products developed for two projects: Aire, a mobile experience for Medellín Town's Hall, in order to educate and raise awareness of the air's pollution; and MALVA, redesign of the Museum of Natural Sciences and the Interactive Museum of Cali, Colombia. My participation was mainly focused on the redesign of the Interactive Museum, its museography and more than 20 interactive modules for a new Astronomy Museum that will be part of the museums that make up the Manzana del Saber. Show less

Monterrey Y Alrededores, México

Monterrey Y Alrededores, México

Licenciatura En Diseño Y Desarrollo De Productos

Education record

Education record