Vice President, Digital Partnerships
CurrentIn this general management role, I spearheaded the launch of Tivity's digital partner ecosystem, engaging with industry leaders and innovative startups in health, wellness, and senior care sectors to create impactful collaborations.During this time, I generated $2M in year-one revenue through the successful adoption of services across 58 Medicare Advantage plans. Following that, I achieved a 10X increase in member participation by implementing user-focused design improvements to enrich user experience.In addition, we amplified web traffic by 700K, resulting in 60K new member acquisitions within a year through targeted social media advertising and compelling partner-driven content strategies. Also of note is a successful collaboration with Apple Fitness to expand our digital fitness offerings, generating $2M in subscription revenue over two years through a strategic co-branded and multi-channel marketing campaign.