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I am currently Director of Marketing & Communications for the Society of St. Vincent de Paul for Seattle|King County.Prior to this position, I was Managing Partner at MRG, McFarland Richards And Graf, a Seattle-based communications company.I have broad marketing communications and management experience, development skills, and wide ranging capabilities working with large organizations needing public relations, internal communications, brand revitalization work, start-up companies and new products needing initial energy, direction and traction, governmental entities and private not for profit groups needing creative marketing thinking.In 2005, I authored Do or Die, a health restoration book designed to help older men improve health through fitness, rebuilding self-confidence and nutrition. Then in 2007, at the urging of local investors, we created a start-up called Evology, a chain of health and fitness clubs for older adults. After receiving initial funding, our equity partners terminated fund raising when the economy soured. Nevertheless, the need for Evology is actually more pronounced than ever before, but the investment capital is not available to fund it. The health care reform legislation passed in 2010 will has created a better environment for health insurance companies to create programs to help members get healthier.I am a certified personal trainer, was invited to speak at the US Baby Boomer Business Summit and speak frequently on health for older adults. My references and community reputation will confirm that I am known for: (1) mobilizing employees and organizations to set high goals and achieve them through intense effort and strategic planning, (2) effective management in high-pressure situations, (3) skilled internal and external communicator and staff motivator, (4) helping staff to visualize potential growth paths.Specialties: Advertising management, Public relations, internal communications, brand and marketing communications planning, health communications, public speaking, marketing communications planning, strategic planning, writing, issue analysis and relationship building.
St. Vincent De Paul Of Seattle|King County
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Director Of Marketing And CommunicationsSt. Vincent De Paul Of Seattle|King CountySeattle, Wa, Us
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Director Of Marketing & CommunicationsSt. Vincent De Paul Of Seattle|King County Jun 2011 - PresentGreater Seattle AreaAt St. Vincent de Paul, I am responsible for for advocacy communications, public affairs, advertising, donor relations and other communications and development functions. I am also key director of thrift store donations and formation of corporate and community partnerships.
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Managing PartnerMrg Brand Communications Sep 1991 - May 2011Greater Seattle AreaAs managing Partner of MRG Brand Communications, I was responsible for agency operations and administration, P & L responsibility, client service and a variety of other functions. I was very involved in new start-up organizations, stakeholder engagement strategy development and customer expectation and experience communications. I worked with many organizations on public relations, internal communications, brand revitalization work, new products needing initial energy, direction and traction, governmental entities and private not for profit groups needing creative marketing thinking.
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Senior-Vp Gen. MgrOgilvy & Mather Pr Worldwide Jan 1987 - Jan 1991GM of integrated PR, internal communications, and marketing and brand communications office, handling corporate internal and external relations campaigns for Weyerhaeuser and Westin Hotels & Resorts, including successful management of a Westin six-country international public relations and media relations program; US and Japan. Managed new product launches for Westin in US, Mexico and Asia. Key "lead team member" for product development and launching of Westin hotels and resorts in US and Mexico. Managed 30-person, office. Developed 15 year multi-million dollar business relationship with the largest hospitality conglomerate in Japan, Prince Hotels. Served as columnist for US-based Business Travel News.
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Vice-PresidentCole & Weber Pr Division Jan 1982 - Jan 1987Developed PR and internal communications campaigns and programs for regional and national client organizations. Managed 50 employees & $15 million in billings.
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Acct MgrKraft Smith 1979 - 1982Developed public relations and reputation management programs for clients. Worked on the McDonald's PR account and helped launch the Ronald McFDonald House in Seattle.
Jim Mcfarland Skills
Jim Mcfarland Education Details
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Economics, Us West Politics, Investigative Journalism
Frequently Asked Questions about Jim Mcfarland
What company does Jim Mcfarland work for?
Jim Mcfarland works for St. Vincent De Paul Of Seattle|king County
What is Jim Mcfarland's role at the current company?
Jim Mcfarland's current role is Director of Marketing and Communications.
What is Jim Mcfarland's email address?
Jim Mcfarland's email address is ji****@****tle.com
What is Jim Mcfarland's direct phone number?
Jim Mcfarland's direct phone number is (206) 767*****
What schools did Jim Mcfarland attend?
Jim Mcfarland attended University Of Idaho.
What are some of Jim Mcfarland's interests?
Jim Mcfarland has interest in Writing, Gardening, Health And Fitness, Research, Bbq.
What skills is Jim Mcfarland known for?
Jim Mcfarland has skills like Media Relations, Public Relations, Marketing Communications, Integrated Marketing, Advertising, Internal Communications, Strategic Planning, Public Speaking, Strategic Communications, Marketing Strategy, Fundraising, Social Media Marketing.
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Jim McFarland
Founder & Owner Of Local Printing & Design | Past President At Frankfort Chamber Of Commerce |Greater Chicago Area
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