Design, manage, and execute Marketing vision and deliver roadmap for growth and reduction of churnOwn Marketing departmental planning process and cadence for strategy creation and resultsCreate and lead strategic Marketing initiatives ensuring achievement of growth targets, investment planning, and operational designBuild and track Marketing performance analytics and ROI through implementing new attribution and tracking methodologies

Developed and executed Marketing strategy for Enterprise business verticals: Government, Education, Healthcare, and HospitalityResponsible for “Go to Market” (GTM) strategy, SEO/SEM, account-based marketing (ABM), content, campaign creation and execution• Improved sales 6% and increased revenue by 3% in all 4 verticals through messaging, events, targeted demand gen and upsell campaigns

Created Brand and Marketing strategies while instituting reporting, KPI's, and dashboards for 5 sales channels Partnered with Sales, Product Management, and Finance to establish measurable Marketing goals, GTM strategy and product roadmap• Consistently grew revenue 5-8% YOY, while decreasing expense • Improved sales performance 11% by revamping demand generation while refining conversion processes

Chartered to construct entire Marketing program and strategy while formalizing sales reporting, forecasting, and compensation• Created brand playbook, improving awareness 27%• Designed campaign and content creation process, increasing sales by 37%• Instituted policy and cadence for competitive intelligence, forecasts, dashboards, product roadmap, and sales enablement

Responsible for Operational functions, strategic direction, and post-sales engineering for 11 state Region• Instituted change management process, positively impacting customer retention, post-sales satisfaction, and sales productivity by an average of 14%, YOY• Achieved top ranking nationally for sales, retention, SaaS expansion and customer satisfaction as a result of new processes

Managed integrated Marketing functions, including brand development, strategy & programs, and companywide initiatives• Developed integrated sales and ABM campaigns utilizing events, social media, and direct mail increasing targeted sales by 25%, and revenue by over 10%• Implemented a flexible collateral process providing pre-approved customer-facing content, increasing response rates by 50%