Jim Genia Mfa Email & Phone Number

Washington, Dc, Us

Tampa/St. Petersburg, Florida Area

• Advance the integration of numerous artificial intelligence applications across the company, with the aim of enhancing both individual- and global output and performance.• Oversee all content creation and daily activities of the editorial team for a Florida-based media and technology company with operations in New York and Manila supporting the Bold Business organization, including the Bold Business and Project Bold Life publications and the CEO’s personal website.• Manage a team of ~3 Social Media Specialists, 2 Line Editors, and 2 Writers, including using Jira to assign articles and edit articles submitted by writers, and guide the team in executing project objectives and tracking progress to ensure milestones were completed on time, on budget and with the desired results.• Develop and edit sales materials and marketing materials, press releases, email blasts, and social media posts on Facebook, Instagram Reels, YouTube, and LinkedIn’s 30K followers.• Lead corporate communications strategy for the CEO and 3 Vice Presidents, including crafting executive leadership messaging, recommending strategies for improvement of employee engagement, processes and consumer storyteller identification and engagement.• Provide campaign project management, metrics reporting, materials development, and inventory for meetings overseeing video content production, clearances, and quality monitoring as part of meeting planning assistance.• Accountable for marketing strategies that include market segmentation definition and analysis, competitive analysis and strategy, channel strategy and key account penetration plans, and lead analysis.Key Achievements• Manage the production pipeline for 3 website verticals and 3 newsletters with 21K subscribers, plus dozens of radio shows and live webinars• Ghost-wrote a 44K-word nonfiction book that appeared on the Amazon bestseller list in the 'self-help' category

Muma College Of Business

The Muma College of Business BizComm Center offers students and faculty assistance with any business-related writing. Duties included:• Extensive client interface and communication, often with non-native English speakers• Proofreading and copyediting

Tampa/St. Petersburg, Florida Area

Instructor for a Muma College of Business INTO class. Duties included:• Adhering to a course syllabus that gives non-native graduate students an introduction to the skills needed for academic success• Maximizing student engagement with lesson plans tailored toward varying levels of ability• Gauging the strengths and weakness of students, and monitoring their progress

Oldsmar, Florida, United States

• Provided editorial consultation services creating and writing business plans and public relations materials, including press releases, white papers, and case studies for ~40 small businesses at a time across a wide range of industries and businesses.• Provided a broad range of business services, including project management, business analysis, writing, and communication planning for small businesses and their projects.• Created business/functional requirements documents, wireframes, business plans/communication plans, basic marketing collateral (brochures, newsletters, etc.) and business correspondence.• Authored/edited informative text, stylized copy, social media profiles, and marketing materials to present a clearer voice.• Contacted and interviewed new clients regarding their area(s) of business focus to identify marketing solutions and business services needs, and executed client projects ranging from branding initiatives to re-positioning, eliminating, and retaining brand presence and new product launches.Key Achievement• Created a multi-stage production process that incorporated interviewing the client, researching their industry, and executing their vision successfully completing 300+ business plans

• Directed the content for the Caged Insider while overseeing the 11 verticals in the Rebellion Medea portfolio, including writing articles, creating videos and podcasts, and event coverage.• Led a team of ~20 contributors producing well-researched written content in the form of articles, blogs, and infographics, and creating original content, interviews, product reviews and other write-ups for the site.• Implemented and tracked the performance of the editorial strategy and roadmap for content editing content-heavy documents written by industry experts to be posted on the website, managed editorial content, calendars and social media profiles for the company.• Oversaw content production, which included writing, photographing/photo editing, new media, video production and more (i.e.: infographics, guerrilla marketing).• Edited and revised content using enhanced search engine keywords for uploading to various web content management systems, including WordPress, and optimized searches by using SEO to incorporate organically into articles to drive traffic of 100K+ to the websites.• Contributed to all stages of the editorial production cycle, including strategy, keyword research, site planning, content acquisition, writing, editing, linking, meta tags and content management.• Managed social media accounts actively monitoring Facebook (30K followers) and Twitter (10K followers) data, analytics, and digital platforms for potentially viral content.• Leveraged platform insights to produce industry-leading content, including case studies, product education, drip campaigns, blog posts, and communications playbook, while negotiating priorities across various stakeholders.Key Achievements• Minimized staffing redundancies, achieving the goal of a 75% reduction in force without adversely affecting the enterprise task completion rate• Reduced corporate expenditures and overhead by 80%

• Oversaw the digital strategy and content initiatives for all 11 verticals within Rebellion, driving measured goals for engagement, retention, and positive reader experiences.• Trained and managed a team of over 40 full-time and part-time international contributors, including freelance writers, bloggers, and editors, to deliver quality content across the Rebellion Media umbrella and produced SEO-based content for 11 websites.• Collaborated with partner marketing, training, engineering, creative and product management teams to create and implement comprehensive strategic plans to achieve company goals.• Developed digital content plans to promote key entertainment properties internationally across the web, social media, blogs, videos, apps, and 3rd-party platforms.• Managed acquisition of up to 250 pages of content per week, both in-house and from freelancers and third-party content sources, editing submissions by freelance writers and ensuring submissions on factual information and grammatical correctness.• Edited daily blog posts about various lifestyle news and events to support online and digital strategies across mobile/smartphones, tablets, computers, and laptops.• Involved in all stages of producing new web content, including creating and organizing site maps, brainstorming content ideas, researching, writing, editing articles for various websites, and posting finished content in the CMS.• Developed and executed a daily management plan that turned close to a dozen disparate verticals into one cohesive unit.• Maintained various social media channels to push unique site content and to drive traffic to various Rebellion Media properties, including Facebook and Twitter.Key Achievements• Increased website traffic by over 300% following interviews stemming from industry relationship• Boosted social media presence increasing reach by 110%• Built and scaled a network of vertical blogs that reached millions of MAU

• Responsible for strategically planning, conceptualizing, producing, and curating compelling, high-quality online content for MMAConvert to inform and excite consumer and industry audiences.• Developed fresh and compelling content to publish on the website promoting news, and created strategies for and managed live event coverage and all in-house video production and post-production work.• Managed, fact-checked and edited articles per the editorial calendar and in-house style guide and edited website content for grammar, consistency and style, as well as for design and SEO best practices.• Optimized website architecture and article content for search engine rankings analyzing websites for SEO verifying and altering meta descriptions.• Produced comprehensive digital strategy, overseeing website design assets and brand identity production.• Used data from Google Analytics and reader engagement (measured by comments and social media activity) to develop an engaging tone and style for the website.• Utilized web content management systems to add content and used HTML tags for additional formatting.Key Achievements• Cultivated website readership to increase traffic by a factor of 4X• Executed a campaign to boost visitor engagement and retention by 200%

New York, New York, United States

• Compliance support for a fast-paced team in a high-stress, trading floor environment• Heavy inter- and intra-organizational communication with strict adherence to SEC and FINRA rules• Worked collaboratively within the organization and across functions to ensure adherence to industry best practices

Master Of Fine Arts (M.F.A.), Creative Writing

Studied creative writing

Bachelor Of Science (B.S.), Criminal Justice