Berkeley Law’s executive education platform connects legal practitioners, investors, executives, and nonprofit leaders to a wide range of online and in-person professional development training programs.

Responsible for strategic marketing initiatives serving BCLB’s executive education programs. • Grew attendee participation through the use of targeted outreach, social media, and networking. • Enhanced and expanded BCLB’s educational programming by seeking opportunities to collaborate with companies, law firms, governmental agencies and other educational institutions.

Provided strategic customer relationship, marketing, branding, content creation, and social media consulting services for: start-ups, medium-sized businesses, enterprises, educational institutions, and non-profits to achieve organizational objectives.• Evaluated and analyzed clients’ existing business models, marketing objectives, messaging, branding, strategic partnerships, business development initiatives, and social media presence. • Developed and implemented new business models and plans, defines objectives, and creates strategic messaging and marketing content designed to achieve clients’ goals related to: increased revenues, program growth, product education, enhanced social media engagement, stronger brand awareness, deepened customer relationships, and/or expanded sales pipeline through partnership development.

Responsible for all marketing leadership, strategy, and B2B sales processes for start-up software company developing wireless and wired connectivity solutions for embedded applications.• Built relationships with leading semiconductor companies in the wireless USB space.• Developed and managed the company’s B2B sales process including: lead generation, proposal creation, contract negotiation, and ongoing customer relations.• Expanded the business into software development consulting.• Established company as a key player in the embedded connectivity software market.• Developed company brand and identity.

Responsible for international business development, marketing and strategy direction, product launch and documentation, and driving revenue growth. • Developed and negotiated agreements with companies such as: Motorola, IBM, Hewlett Packard, ST Microelectronics, Samsung, Canon, and Nokia. • Built strategic partnerships with Microsoft and Symbian to position the company for expansion within the mobile marketplace.• Grew sales pipeline by developing key messaging, collateral, documentation, and training materials for regional and international sales teams.• Produced product launch messaging, product documentation, and marketing collateral in conjunction with product managers and salespeople.• Developed flexible business and pricing models that enabled a select group of partners to promote company products along with their own offerings. • Successfully branded the company as the leading provider of USB software solutions in the embedded market. • Collaborated with sales and engineering teams to develop, promote, and sell integrated hardware and software solutions.• Broadened company’s software offerings beyond low-level USB software stacks to include an operating system, file system, TCP_IP stack and applications.

Responsible for U.S. and European business development; identifying and securing strategic alliances and growing B2B relationships. Built and led product development team, trained and managed international sales teams, and negotiated contracts worth an estimated $7M.• Developed strategic alliances with U.S. and European companies. • Grew B2B relationships with international technology and service partners to enhance the competitiveness of the company’s products and those of its partners. • Managed B2B lead generation, proposal creation, contract negotiations, and client relations.• Oversaw the development and launch of the company’s flagship product.• Guided company’s entrance into the wireless market.• Built and led company’s product development team. • Represented the company at conferences worldwide.• Selected to train and manage sales representatives in Belgium, France, and Germany. • Wrote corporate strategy plans in support of management’s venture capital initiatives.