5 Clifton Strengths: ACHIEVER / INDIVIDUALIZATION / STRATEGIC / RELATOR / INTELLECTIONI’m a resourceful and creative lead who dives into my experience and expertise to expand brand audience, generate revenue and inspire team solutions. I excel in strategy at the macro and micro levels for holistic business promotion and detailed product design, marketing, and launch. I’m driven by a passion to establish brand growth and bring innovative, engaging, profitable products to consumers.I’m a creative thinker with the skills to build collaborations and devise new products that grow market share and revenue. With 23 years of experience at Phoenix International, I was a trusted partner who was relied on to lead teams, develop and implement strategies, and drive products to market by creating and sustaining momentum. Chosen by the executive team to create product and growth strategies for original titles and licensed work. With the executive team, I was responsible for P&L management, annual revenue reports for licensors, and quarterly pubplans. I’m highly valued for fueling strategies from white board to market with focus. Able to create brand strategy, manage licensing and contract negotiation, strategize category expansion and ROI profitability. Can leverage a brand's DNA to create desirable consumer products with maximum return on the P&L. Do you need to maximize existing value? I can leverage products by using best practices to improve and move sales. In the age of social media, I have fluency in these platforms, marketing, and key demographics, including millennials. I have an established ability to track trends, brand marketing initiatives, create and nurture partnerships, and activations. I use solid analytical and business analysis skills.CAREER HIGHLIGHTS•