Jim Hathaway Email & Phone Number

San Jose, Ca, Us

Customer Growth and Performance MarketingShutterflySnapfishSpoonflower

Nashville, Tennessee, Us

Manage an 18-person Enterprise Marketing team and direct digital marketing, social media, content development, and web merchandising at a leading manufacturer of outdoor, recreational, and sporting goods products. Oversee sales, marketing, partnering, and event strategy across wholesale, retail, and direct-to-consumer channels. Spearhead brand development, performance management, demand generation, paid search, affiliate programs, customer messaging, email automation, SEO, and SEM programs. Drove and maintained 18% YOY annual growth. Worked with executive leadership team to consolidate and rebrand a portfolio of 7 brands with 400+ total products. Delivered 25% YOY increase in EBITDA by revamping key customer initiatives, enhancing go-to-market and direct-to-consumer strategy, and constructing customer-facing eCommerce and loyalty programs. Shortened go-to-market timeline through development of enterprise capabilities across marketing, eCommerce, loyalty, A/B testing, analytics, and creative (both digital and in-store). Redesigned and relaunched a unified, multi-brand website and loyalty program, increasing customer engagement and conversion by 80%, average order value by 38%, and order frequency by 50%. Orchestrated go-to-market planning for 11 product launches in first year. Launched the company’s largest new customer relationship (retail and online). Achieved substantial savings through consolidation of agencies and in-sourcing world-class eCommerce, digital marketing, performance analytics, marketing technology platforms, and creative capabilities. Consistently achieved 110-125% of growth, revenue, efficiency, and profitability goals.

Midvale, Utah, Us

Directed all customer-facing marketing, segmentation, and messaging for a big box retail chain with up to 1,500 stores specializing in housewares, furniture, and specialty items. Managed a 40-person Marketing team and a $260 million budget. Developed marketing strategy for multiple brands and product categories including loyalty programs, customer segmentation, customized communications, direct mail, web content, email automation, data analytics, predictive analysis, and test and learn. Successfully introduced a new customer experience program, launching key convenience services including curbside pickup, same day delivery, and online coupon promotions. Defined KPIs, MBOs, and performance metrics. Tripled annual revenue from digital commerce programs from $600 million to $2 billion, maintaining 18-23% YOY growth rate. Influenced and supported $4.5 billion in annual store sales. Generated $64 million in fee revenue by launching a paid loyalty program with growth to 2 million members. Increased annual sales by $700 million through establishment of a free loyalty program that grew to 25 million members within a year. Grew revenue from automated marketing programs by $200+ million annually, utilizing customer data mining and predictive models. Achieved $360 million in incremental sales. Built new and innovation programs and capabilities around personalization and test and learn methodology. Increased web traffic by 22%, engagement and conversion rates by 22%, and annual customer value by 13%. Helped improve customer satisfaction to 75%+. Optimized marketing spend, improving budget efficiency by 12%. Consistently earned 130-140% of performance bonuses and attained 105-115% of productivity goals.

Malvern, Pennsylvania, Us

Directed a 64-person Sales and Marketing team and a $20 million budget at a publisher of digital and print publications, webinars, and training courses. Led transition to a digital marketing company targeting small- and mid-sized businesses, non-profit organizations, medical practices, colleges, and universities. Led rebranding and digital strategy for 30+ B2B content products and services. Optimized and automated marketing programs, email communication, and subscriber acquisition. Reversed annual sales from -6% to +18% within 10 months. Increased annual sales from $98 million to $120 million and subscriber base from 500,000 to 700,000+ subscribers. Boosted revenue from services and training business by 44%. Introducing online webinars and certification programs and created a lead generation program for software and services accounts, both stimulating multi-million-dollar revenue growth.

Burlington, Ma, Us

Promoted 3 times to head high profile eCommerce and Marketing programs after GSI Commerce’s acquisition by eBay. Managed a $200 million budget and an eCommerce and digital marketing team of 35 people. Provided strategic marketing and tactical solutions to major retailers and partners, promoting 150 direct-to-consumer brands / eCommerce sites. Served as a trusted business partner to C-Suite clients and worked cross-functionally across Sales, Marketing, Technology, and Operations teams. Drove transactional eCommerce revenue growth from $190 million to $3+ billion within 4 years while increasing commissions from $28 million to $450+ million. Boosted agency fee revenue from $14 million to $45+ million. Built and optimized digital marketing programs, overhauling user experience, creating sustainable demand generation, and realizing significant web traffic, conversion, AOV, revenue, and profit increases. Consistently achieved or exceeded 13:1 ROI targets by leveraging customer analytics, channel attribution, defining best practices, and optimizing spend allocation across digital and traditional channels. Drove segmented customer experience and messaging, propelling revenue growth 30-50% above market. Delivered conversion rate increases of 10-45% across a diverse portfolio of clients.