Executive Vice President Sales And Marketing
CurrentDirect all enterprise-wide sales and marketing functions including sales growth and retention, brand management, advertising, market research, communications, and public relations. Develop, guide, implement, and maintain sales, marketing, and communications strategies in support of the overall mission and business strategy for PacificSource. Work in collaboration with product line and regional leaders. Serve as the lead executive and point person for managing the PacificSource brand, internally and externally. Interact with the public, including providers, business leaders, regulators, legislators, potential customers, group administrators, members, and vendors. Participate and represent PacificSource in state, federal, industry groups and task forces.