Direct sales responsibility for the $50M ThermaCare brand in a “Hold Separate” environment as the company pursued divestment of the brand mandated by the European Commission. Partnered with existing PCH BDMs at Walgreens, Rite Aid, Kroger, Publix, and Amazon to ensure appropriate promotional programs where planned and executed while also serving as the ad hoc Sales Strategy point person for marketing, supply and replenishment.

Collaborated with Marketing to translate Marketing Plans to go-to-market Trade strategies related to AMPS (assortment, merchandising, pricing and shelf) to drive shipments, consumption and share on Robitussin, Advil Respiratory, Children’s Robitussin, and Dimetapp brands, totaling over $310M in shipments.

Connected Pfizer’s internal cross functional partners behind an 18-month account planning process launched in 2011, which drove long lead-time collaboration and alignment of our brands' annual marketing plans with our customers. The implementation and continual improvement of this process drove increased customer centricity and collaboration, which drove achievement of our business objectives. Also responsible for other major planning milestones including: Customer Segmentation, annual Go-To-Market Plan Sales Rollout & Updates, and formal review of Customer Plans by Senior Leadership, Marketing and Sales Strategy. All of these initiatives culminate in the development of the sales team sales budgets (quota) for the upcoming year in collaboration with Senior Sales leadership.Separate from normal job duties, I was asked to become a campus/site trainer for Pfizer's Unconscious Bias to Conscious Inclusion initiative in 2013. Conducted several training sessions, which included sessions for Pfizer Global Supply Executive Leadership Team, Pfizer Consumer Healthcare Executive Leadership Team and other Pfizer Consumer Healthcare manager level colleagues.

Sales Executive collaborating on the development and execution of the national retail sales launch of the ULTREO Ultrasound Toothbrush to major retail (Mass/Drug) chains and alternate channel classes of trade within the United States.Responsible for defining, collaborating, developing and executing go-to-market sales strategies, processes, policies and tools in launching the ULTREO™ Ultrasound Toothbrush into the traditional retail class-of-trade. Conducted initial sales calls and secured commitments from Walgreens, Target, Bed Bath & Beyond and other regional drug chains, while also managing a manufacturer representative company calling on eCommerce and premium catalog retailers. The company, which was founded by former Sonicare executives and funded by a Venture Capitalist firm, ceased operations on December 19, 2008 due to the economy and multiple lawsuits filed by a competitive manufacturer

Served as the Sales Lead/Owner for the Trade Promotional Management (TPM) system integration business needs created by Johnson & Johnson’s acquisition of Pfizer Consumer Healthcare. Responsible for providing system support and training of the J&J Sales PlaNet TPM system and the Pfizer LYNX System’s TPM modules, while also serving as the Sales Lead in providing recommendation and guidance in the re-design of the LYNX TPM Modules to address business requirement functionality gaps. Trained over 600 sales users on both TPM systems.

Sales Lead/Owner on J&J’s TPM system Revitalization Project Team focused on upgrading and improving the functionality and usability of the recently launched CRM-TPM system. A highly matrixed assignment that required collaboration with individuals from six Johnson & Johnson Operating Companies (OpCo) and five functional departments within each OpCo (Sales, Finance, Operations, Data Control, IT) to define needs and deliver solutions in the management of their respective company’s trade promotions activity and budgets. Participated in either a lead or support role in all phases of the project: Design, Build, Test, System Deployment and Functional Deployment.Accomplishments:o J&J Standards of Leadership Team Award Recipient & Grandview Award Recipient (2-times)o 99% Positive System Approval Rating by Sales Users

Launched, trained and supported the corporation’s first Consumer Sector-wide CRM-TPM system. Trained over 400 sales users on the system and processes supported by the system. Managed an indirect IT staff of four individuals.o Developed and deployed the Sales training curriculum, exercises and reference material for the rollout of the new Sales PlaNet 2.1 system to all Johnson & Johnson OpCo Sales Organizations and Customer Marketing/Trade Marketing Staffs.o Collaborated with cross-functional team members to ensure development of appropriate training and reference material to support the rollout of the new upgraded system to their respective departments.o Delivered bi-monthly Sales PlaNet 2.1 training to all Johnson & Johnson OpCo Sales Organizations and Customer Marketing/Trade Marketing Staffs, providing strategic and tactical utilization of the Sales PlaNet system.Accomplishments:o 2004 Sales Appreciation Award

Directed, coordinated and facilitated process and communication between Sales, Marketing and Operations in the Demand Planning Process of displays and bonus packs with the objective of achieving the company’s overall DOS inventory, LIFR and SKU-Op goals. Supervised the activities of a three-member team, which includes (1) Trade Marketing Manager, (1) Sales Promotion Coordinator and one P/T Administrative Assistant. Assigned by VP of Sales to work on cross-company and cross-functional project focused on the design, development, testing and deployment of a Trade Promotions Management system. Served as System Design & Development Core Team member and Business Planning Module Lead.Accomplishments:o 2002 Sales Excellence Award

Managed the personnel of the Trade Marketing and Trade Customer e-Commerce teams to develop collaborative strategies and tactics to achieve company goals and objectives. Key responsibilities included the oversight of the Annual Account Business Planning Process, Demand Planning Collaboration Process and New Product Launch Process, which required significant Marketing, Operations and Sales collaboration in the development of key Trade Strategies and decisions. Supervised the activities of an eight-member team, which included (4) Trade Marketing Managers, (3) Assistant Trade Marketing Managers and (1) Sales Promotions Planner.Accomplishments:o Led department in the total revamp of the Annual Account Business Planning Process. Focused on increasing Marketing and Sales collaboration and communication in an effort to improve strategic and tactical alignment focused on Distribution, Pricing, Promotion and Shelf.o Promoted one Trade Marketing Manager to position of greater responsibility and moved another to a lateral position. Promoted two Assistant Trade Marketing Managers to positions of greater responsibility.

Responsible for the overall business and personnel management of a geographic sales region that generated $110 million in PEPCID®, MYLANTA®, IMODIUM®A-D and LACTAID® product line sales. Responsible for the on-going training and development of 8 individuals: (3) Business Development Managers, (1) Division Manager and (4) Key Account Managers and included the following accounts: CVS, Rite Aid, Publix, Winn Dixie, Food Lion, ShopRite, A&P, Brooks Drug, Meijer and Spartan Stores.Accomplishments:o Achieved 2000 quota attainment of 101%o Promoted one Key Account Manager to Business Development Manager. Promoted one District Manager to RSO Region Manager.o Developed concept of PEPCID Complete Pioneer Corporate Employee Sampling Program.

Responsible for managing a variety of Sales Administration projects and tasks, which included:o Development, communication and management of the Annual Sales Incentive & Recognition Programs.o Oversight of annual field sales personnel performance review and succession planning process and meetingo Planning and on-site coordination of all National and Regional Sales Meetings.o Initiating the development and communication of Sales Reports to measure New Product Sales Progress, New Product Retail Distribution Progress and Bonus Pack Sales Progress.o Member of the following J&J Consumer Companies Teams: Sales Compensation & Incentive Task Force, Fleet Safety Accomplishments:o 1999, received J&J Standard of Leadership Award for coordinating JJMCP 10th Anniversary Celebration Dinner.o 1998, United Way Annual Campaign Company Chairperson, achieved 100% participation (1st time in company history)

Responsible for driving the OTC sales growth of PEPCID®, MYLANTA®, IMODIUM®A-D and LACTAID® product lines. Managed a $13 million account base that included: Meijer, Spartan Stores, Arbor Drug, Thrift Drug and Phar-Mor.Accomplishments:o Achieved 1996 quota attainment of 101%

Responsible for managing a variety of pre-launch Sales projects in preparation for the anticipated FDA approval of SPLENDA® Low-Calorie Sweetener. Developed the Broker Operations Manual, Sales Operations Manual and accompanying sales and administrative forms to support the business. Collaborated on the development of the SPLENDA® Low-Calorie Sweetener launch presentation and material and Sales Department Policies & Procedures material with various company and corporate departments. Coordinated development of required Sales Reports with IT Department. Re-established contact and relationship with food brokers and interviewed and hired new food brokers where necessary, geographic area consisted of 20 major markets in Central and Northeast U.S.

Responsible for driving the OTC sales growth of MYLANTA®, IMODIUM®A-D and LACTAID® product lines. Managed a $10 million account base that included: Phar-Mor, F&M, Meijer, Thrift Drug, Hook Drug, Perry Drug, Arbor Drug and Spartan Stores.Accomplishments:o Achieved YTD quota attainment of 109.0%

Responsible for the business and personnel management of a geographic sales district that generated $44 million in TYLENOL® and other branded product line sales. Responsible for the continued training and development of 19 individuals and two retail brokers: (1) Unit Manager, (5) Territory Managers, (1) District Retail Manager, (12) Part-time Retailers and (2) Retail Brokers (Nicholas Sales & Marketing, Carter Marketing).Accomplishments:o Major contributor to the development of the J&J Retail Sales Organization Retail Coverage Test Program conducted in Michigan. The success of this program facilitated the national implementation of this retail coverage program.o 1993 quota achievement of 101.0%o 1992 quota achievement of 96.2%o 1992: Promoted two Territory Managers to positions of greater responsibility.o 1991 quota attainment of 105.6%; Best of the Best Award (+103% quota attainment for 7 consecutive years)

Responsible for the business and personnel management of a geographic sales unit that generated $18 million in TYLENOL® and other branded product line sales. Responsible for the continued training and development of ten individuals and one retail broker: (2) Territory Managers, (8) Part-time Retailers and (1) Retail Broker (Fitzwater HBC/GM).Accomplishments:o Achieved 1990 quota achievement of 106.0%; Best of the Best Award (+105% quota attainment 6 consecutive years)o Promoted one Territory Manager to position of greater responsibility.

Responsible for developing and expanding the company’s Computerized Shelf Management capabilities with its trade customers. Coordinated the plan-o-gram development between sales, trade customers and internal space management department. Expanded technological and trade service abilities of McNeil's space management program.Accomplishments:o Created the company's first computerized space management training/reference manual.o Secured planogramming development from 25 trade accounts while maintaining current 12 trade account base. New trade accounts included: Wal-Mart, Eckerd Drug, SupeRx Drug and Kroger GO.o Initiated retail broker partnership with Bradshaw (Los Angeles, CA) and Viles (Phoenix, AZ) to ensure computerized space management service to all major food chains in each market.

Territory account sales manager responsible for the OTC sales of TYLENOL® and other branded product lines:Orlando, FL 10/1986 - 12/1988 o 1988: Promoted to Field Sales Trainer. Completed the initial training program of newly hired Territory Managers and Part-time Retail Merchandisers. Independently developed Product Knowledge training material for newly launched products.o 1988 quota achievement of 109.4%; Regional Achievement Award; Best of the Best Award (+105% quota achievement 5 consecutive years); Ring Club Award; National Grand Award Contest-2nd Placeo 1987 quota achievement of 115.0%; Best of the Best Award (+105% quota achievement 4 consecutive years)o 1986 quota achievement of 106.0%; Best of the Best Award (+105% quota achievement 3 consecutive years)Los Angeles, CA 9/1985 - 9/1986o 1985 quota achievement of 109.4%; Best of the Best Award (+105% quota achievement 2 consecutive years); Grand Award Contest-1st PlaceDenver, Co & Riverside, CA 9/1983 - 8/1985 o 1984 quota achievement of 113.4%; Ring Club Award; Grand Award Contest-2nd Place