With over 30 years of experience in marketing research, I provide market insights and thought leadership to corporations and research agencies as a Principal at Sapient Consulting. I specialize in customer experience (CX), voice of the customer (VoC), employee engagement, market segmentation, brand, advertising, corporate reputation, and new product research. I use both quantitative and qualitative methods, and work with both B2C and B2B clients across various industries.As a market insights leader, I have successfully won and delivered many engagements, generating value-added insights and actionable recommendations for my clients. I have also developed and implemented innovative methodologies, such as redesigning customer touchpoints, running customer advisory boards, and facilitating action management workshops. Additionally, I am passionate about educating and mentoring the next generation of researchers. I have been an Adjunct Professor at the business schools at George Washington University and the University of Hartford and the author of "A Job-Seeker's Guide to Careers in Market Research".