Marketing is the primary function of business and should drive everything you do. Based on a sound strategy and grounded in a thorough understanding of the target market and the value offered, marketing can achieve fantastic results - even in difficult economic conditions.Too many businesses approach marketing as a function, a department or a cost centre. They fail to develop a marketing mindset and fail to achieve their desires.If you think your marketing efforts should be more focused and more rewarding you need to develop a marketing mindset.Jim is an experienced marketing consultant with 25 years experience at senior level in brand management, product management and marketing with a track record of profit improvement. Rich experience of developing and managing portfolios. Significant product development and launch experience including supplier evaluation, selection and management.Extremely strong interpersonal skills at all levels and adept at building effective and high performing teams, including those which are geographically dispersed and cross-functional. Strong strategic insight and communication skills and a supportive and inspirational leadership style. Significant experience of management recruitment and selection and coaching for success.Specialties: Marketing strategy. Marketing planning. Product management. Portfolio management. International product management. Product development and launch. International negotiation. Leadership and management of cross functional and geographically dispersed teams. Excellent interpersonal skills. Strong financial and numerical skills. Strong P&L focus. Strong negotiating skills. Management selection and development.
Listed skills include Marketing Strategy, Product Management, Strategy, Management, and 35 others.