Resources for Infant Educarers is a Los Angeles-based non-profit worldwide membership organization dedicated to improving the quality of infant care and education through teaching, supporting, and mentoring.

Leading the teams and functions across Marketing, Comms, PR, Brand Partnerships, Expansion, Engagement, Revenue, Marketplace, Retention, CRM, Growth Product and Web. YoY triple digit growth.

Recognized for driving innovative growth plans, I played an integral role in fostering a success-oriented environment for the venture-backed enterprise marketing software platform and two-sided marketplace for 10K+ field ambassadors. As the COO, I directed operations, people management, and corporate development, leading the company to exceed sales, profitability, cash flow, and business objectives. With a focus on business performance and high-quality service, I evaluated internal and external processes, identified improvement opportunities, and implemented innovative growth strategies. As a vision-oriented leader, I recruited a high-performing, industry-diverse leadership team of C-suite executives, vice presidents, and directors to tap into new verticals of growth while leading the SAFE funding round. KEY ACHIEVEMENTS: - Led COVID recovery efforts, achieving the best revenue quarter on record - Increased revenue by 148% YoY, in-store penetration of top customers by 820%, and customer pipeline by 44x - Transformed the company’s growth trajectory by unlocking geo agnostic capabilities in new product launch - Integrated DEI initiatives and increased hourly pay by $20+ for minority populations - Enabled audit and reporting automation by designing and implementing AI insights and training - Secured key customers, including Panera, Uber, Waze, Staples, Chick Fil A, Square, and SprintInvestors: https://crosscut.vchttps://www.moonshotscapital.comhttps://www.tenoneten.netDouble M Capital (Mark Mullen)https://www.barodaventures.comhttps://tallwave.comCrowdfunderhttps://wavemaker.vchttps://unlockvp.comhttps://highergroundlabs.com

Directing the launch of Uber Works in Chicago, Miami, and Dallas, I led hiring, managing, and training for a 40-person sales and operations team. With a focus on continuous improvement, I executed P&L strategies, participated in quarterly business reviews with the CEO of Uber Technologies Inc., and orchestrated DEI initiatives within the marketplace to align with best practices. KEY ACHIEVEMENTS: - Established a robust business strategy to grow ARR from zero to $8M within seven months - Increased cumulative gross margin to 10% within newly launched markets - Achieved a 90%+ fill rate by integrating KPIs and vertically-aligned accountability frameworks - Pioneered client strategies, resulting in a 400% YoY revenue growth and 14x YoY increase in revenue per account

As EIR, I leveraged strong business acumen and advanced leadership to review product roadmaps and business plans, providing detailed feedback to translate the customer experience. Leveraged effective communication to interview all core leadership team members across operations, sales, marketing, product, engineering, design, and legal departments. - Supported the CEO of Uber Works in raising $15M in Series A funding from the parent company - Conducted holistic 360-reviews of the business during site visits to launch the market in Chicago - Identified key execution risks to objectives and timelines and proposed non-incremental solutions - Guided the completion of the pilot program and the graduation of Uber Works from the incubator to a standalone LOB

Spearheading creative operations for an award-winning hospitality design firm, I drove business development through concept creation, social media, and design strategies within the saturated Los Angeles market. Leveraging dynamic communication skills, I worked with clients’ media teams to maintain the integrity of brand growth across all social, traditional, and narrative platforms. Our clients included Conservatory WeHo, Chef Eric Greenspan: Maŕe, Greenspans Grilled Cheese, Fleishik’s, and The Roof on Wilshire. KEY ACHIEVEMENTS: - Led concept creation, site selection, design, and sourcing - Championed concept creation and design for various well-known, stylish Los Angeles restaurants - Recognized for concept development for client achieving multiple awards from LA Magazine and Thrillist

As a Consultant and Strategic Advisor for various start-up businesses and enterprises, I played an influential role in the growth and development of clients' ventures. I facilitated strategic planning, established robust business strategies, led product innovation, and revamped underutilized assets to drive business results. KEY ACHIEVEMENTS: - Recruited by unicorns to develop creative incubator labs, launch new products, and drive business transformation - Cultivated relationships with key clients, including Uber, WeWork, ResMed, and Entropy Collective - Delivered executive coaching to the managing partner of a leading Bay area hedge fund - Increased client assets by 200% under management and designed operating OS

With a focus on innovation, I executed customer experience initiatives, including concept creation, design oversight, real estate development, marketing, corporate development, and strategic partnerships, across all brands digital and in-person environments to meet business objectives. KEY ACHIEVEMENTS: - Pioneered a multi-concept launch with GM, Uber Eats, and Cloud Kitchens - Integrated innovative POS and reservation solutions to streamline the customer experience

Overseeing apparel growth, artist management, product strategy, and merchandising, I expanded Entropy Collective, a t-shirt company, to a top seller at Urban Outfitters.KEY ACHIEVEMENTS: - Created a music management division that aided in signing artists to 360 deals - Supported an expansion into the PR space, representing various celebrity chefs.

Director of Operations of the then largest franchisee of Johnny Rockets nationally. The franchise portfolio included Fuddruckers, Auntie Annes Pretzels and Surf City Squeeze.