● Designed the admin panel, responsive web, and Android & IOS app interface of PFH credit card and web3 asset for ABCC Exchange Limited, resulting in a 150% increase in user application.● Conducted user research and usability testing with WCAG 2.0, leading to improved user engagement and satisfaction.● Collaborated closely with project manager, project owner, and developers to implement innovative design solutions, driving product direction and enhancing overall user experience.● Developed wireframes, prototypes, design system and design specifications using Figma and Miro, effectively communicating design ideas and requirements to stakeholders.● Contributed to the design of marketing materials, including bank statements and credit card outlooks, showcasing design concepts and capabilities to potential clients.● Worked with a team of 10 front-end and back-end developers in executing design projects from concept to launch, ensuring adherence to project timelines and quality standards.

● Launched over 10 projects successfully and maintained consistent and long-term cooperation with clients.● Designed intuitive website UI and software interfaces for clients of Android & IOS in various industries, including e-commerce, banking, and healthcare.● Provided strategic UX/UI recommendations to internal teams and clients, resulting in streamlined workflows and enhanced user interactions.● Contributed to the development of pitch presentations including AR, VR, and MR, showcasing design concepts and capabilities to potential clients.● Created wireframes, storyboards, user flows, process flows, mockups, and site maps to align with user needs and enhance user interaction

● Revamp the admin panel and responsive web interface of the official application site, resulting in a 20% increase in user application● Created branding guidelines, dogfooded user interviews, reviewed website performance, and revamped site map, resulting in enhanced user interactions on the official website.● Created user personas, user flows, and wireframes to guide the design process and align with project goals and user needs.● Designed promotional and educational materials for internal and external use in enhancing brand image.

● Provided high-ended UI prototyping to internal teams and clients, including government and education institutions.

● Assisted the team in conceptualizing and prototyping for videos and advertisements.● Conducted SEO (Search Engine Optimization) for clients in adapting to market changes.

● Assisted senior designers in conceptualizing and prototyping for books and leaflets.● Brainstormed ideas and developed creative solutions to design challenges.● Supported the creation of visual assets and design documentation for client projects, ensuring consistency and quality standards were met.