The mission at Tender Rose Dementia Care Specialists is to improve the quality of life for people living with dementia and for their families. Tender Rose is the largest health services organization in the country with the sole focus of providing the highest quality one-on-one dementia care. We work with clients in their homes and in facilities.

Fluential developed innovative speech translation technology that was used by hospitals to improve patient safety. The company's technology enabled English-speaking caregivers to communicate with their non-English-speaking patients in real time without an interpreter.SELECTED ACCOMPLISHMENTS:• Raised over $4 million from government funding sources to adapt military speech translation technology for use in U.S. hospitals.• Worked with hospital caregivers—including nurses, nurse assistants, physical therapists, occupational therapists, and radiology technologists—to define the requirements for speech translation technology for use in their professions. • Created and managed pilot programs to test the technology with caregivers in hospitals.• Created and implemented programs to train caregivers to use speech translation technology with their patients.

Incorporated insights from hospital group purchasing to start USBuild, which developed software and services to streamline supply chain for production homebuilders.SELECTED ACCOMPLISHMENTS:• Developed business model, financial models, business plans, and investor presentations. • Raised $16M from strategic and institutional investors over three rounds of funding.• Signed 5 of top 6 U.S. homebuilders as customers.• Identified opportunity to accelerate growth through acquisitions; secured board approval and funding; acquired and integrated two companies.• Grew combined revenue by 200% in 10 months from annual run rate of $5M to $15M.

Marketing Plus was one of Bay Area’s leading strategic marketing consulting firms helping emerging healthcare businesses evaluate and develop markets for new products and services.• Helped launch new software company, Chiron Informatics (now iMetrikus). Served as interim VP of Marketing for this spinout from Chiron Diagnostics and led 5-person team to prioritize product development portfolio. Defined initial product strategy, marketing strategy, and marketing plan. Helped develop and launch first product.

Varian is world’s leading manufacturer of medical devices and software in radiation oncology. Launched company’s picture archival and communication system (PACS) and managed marketing communications for entire VARiS software suite.SELECTED ACCOMPLISHMENTS:• Worked with sales team to redefine core message for new marketing materials.• Created sales tools to improve productivity of North American sales force.• Identified and resolved obstacles that were delaying product development. Worked with customers and development team to redefine feature set for first release and created straightforward approach to finishing product development that accelerated time to market by 12 months.

SELECTED ACCOMPLISHMENTS:• For Chiron Diagnostics, helped launch new lab test to measure HIV viral load. Conducted market research with physicians and created marketing communications programs that helped client establish viral load testing as standard of care with 90% penetration within three years.• For Abaxis, evaluated opportunity for expansion into veterinary market for in vitro diagnostics. Conducted secondary and primary market research. Recommended that company enter veterinary market, which grew to over 70% of its revenue.• For LifeMasters, wrote company’s first marketing plan, which was used to raise its first large round of venture capital. Conducted interviews with insurance executives and physicians. Helped define target audience, market size, and product specifications for disease management offering for diabetes, asthma, and congestive heart failure. Company eventually provided disease management services to over 600,000 patients.

HBOC was a leading U.S. supplier of hospital information systems. Company is now part of McKesson Technology Solutions, a multi billion dollar healthcare information systems business.SELECTED ACCOMPLISHMENTS:• Account Manager—Sold Decision Support software and consulting services to hospital CFOs and managed highly successful reference-selling program.• Project Manager—Led 4 project teams consisting of 7-15 team members to implement software in hospital laboratories; projects lasted 6-9 months and generated fees of $650,000 to $850,000 each. Coordinated software training for hospital laboratory employees (45-120 people/project).