Responsible for implementing new experience concept of World Horti Center. Creating and implementation the ideas, concept (and design) for theme pavilion on important horticultural themes as 'Water', 'Value Chain', 'Cultivation for Compounds', 'Advanced Constructions', 'Energy' and 'Power of Plants'.

Responsible for strategy and execution of international projects. Active as project manager on varying projects.

Dümmen Orange is a leading company in breeding and development of cut flowers, potted plants, bedding plants, perennials, bulbs and tropical plants.As country manager responsible for the commercial results in several Asian Pacific countries amongst which; Australia, Indonesia, New-Zealand, Vietnam and Thailand.

As strategic product manager of the cut flower crops Chrysanthemum and Gerbera responsible for strategic decisions regarding the developing of new varieties, assortment and global value chain management.

Responsible for building up a local sales and supply organisation in China, then labeled as the main growth market for Dümmen Orange. The 4 year effort resulted in an organisation with 12 employees, with a sales team active throughout all main horticultural areas in China. Dümmen Orange China now being one of the leading horticultural companies in China.

Our core-business consisted of three kinds of services which we all offer for the Chinese market; Relation management, quality control and managing horticultural projects.