Jim Laiderman Email & Phone Number

New York City

Affinity Solutions captures daily consumer spending from over 145 million credit and debit cards, representing over 18 billion annual transactions and 900 billion in annual spending. Our “outcome-based” data enables a variety of insights, analytics, audience targeting and measurement solutions.

New York City

Precision Healthcare Data’s (PhD) online portal connects critical healthcare data and business intelligence for over 5.2 million health care professionals across 200+ specialties. Use cases including targeting, sales resource planning, market prioritization, local area marketing, physician profiling, trend analysis, market research and more.

New York City

Led a delivery and support team providing targeting, activation, measurement and optimization solutions to key NCS accounts. Built the storylines around digital campaign efficiency and effectiveness, helping clients optimize their media tactics near real-time.

New York City

Led a team of sales consultants, analysts and project managers responsible for Simmon’s custom research, needs-based segmentation, digital activation, brand deep-dives, 1st and 3rd party data integrations, competitive benchmarking and tracking studies (for agency, media and brand clients).

New York City

Worked in Acxiom’s Strategy & Analytics group supporting clients across all divisions (LiveRamp, Audience Solutions, Marketing Services). Managed vertical Retail team responsible for sales origination and delivery of Acxiom’s managed services including CRM advanced data mining, predictive modeling, audience segmentation, and campaign measurement.

New York City

Managed team of sales consultants providing high-end analytical consulting. Our work included market analysis, purchase funnel, ad effectiveness, predictive modeling, segmentation, site modeling, and custom research. Clients included Nike, Gap, Starbucks, BofA, Levi Strauss, US Army, Schwab, and Michelle Obama’s Let’s Move Program.

San Diego

Launched and managed print and digital quarterly b2b publication focused on BI, CRM, database marketing, GIS, and modeling. Ran all aspects of the business including ad sales, editorial review, list acquisition, circulation management, printing, marketing, and website development.

San Diego

Managed sales and support teams for region spanning west of the Mississippi for a leading demographics and marketing information provider with products/services including demographic data, desktop mapping software, and custom consulting.

San Diego

Progressed through various sales roles with NDS/Claritas, a division of Nielsen and provider of demographic and marketing information to companies in various industries, including retail, restaurant, banking, insurance, investments, utilities, telecom, cable, and consumer products.

Boston

International Data Corporation (IDC) is a global provider of data and research for technology and telecommunications. I sold their data, survey research and advisory services for their Northeast and MidAtlantic sales territories.

New York City

WEFA, also known as Wharton Econometric Forecasting Associates, was a premier economic forecasting organization – a spinoff of the Wharton School that later merged with DRI to become Global Insights, and later acquired by IHS. I managed sales for the six New England states.

Boston And New York City

Chase Econometrics was a premier economic forecasting company, owned by Chase Manhattan Bank. Responsible for supporting our Boston-based financial clients including Bank of Boston, Shawmut (now Fleet), Bank of New England, and State Street Bank.

Lexington, Massachusetts

DRI was a prestigious Economic Research company founded by Harvard economist Otto Eckstein. Progressed through various roles working on the financial sector of the US macroeconomic model focused on bank liquidity; the Investment Products Group focused on portfolio optimization, asset allocation, pension fund simulation models; and the Country Risk Group.

New York City

Tannen’s was the world’s largest magic store, catering solely to the professional magician. I managed inventory, receiving and the mailroom staff.

Bachelor'S Degree, Economics

The Ross Mathematics Program

Summer Math Program