Enabler of clients Customer Data and Analytics strategies. Skills in customer data platforms, digital analytics, tag management, data governance, data quality and assurance. Strong consulting professional with certifications in Adobe (Analytics), Amperity (CDP), Lytics (CDP), Tealium (CDP), and Evergage (CDP). Deployment of Lytics, Segment, SalesForce Data Cloud (CDP), RedPoint

-Meet with key decision makers to gather business requirements-Translate business requirements into technical specifications-Perform audits and evaluations of analytics deployments-Design measurement solutions for Marketing Platforms Adobe Analytics (SiteCatalyst), Google Analytics, and other web analytics platforms-Develop use cases and audiences-Create audiences and segments in Customer Data Platforms (Lytics)-Implement Data Governance process-Clearly communicate analytics requirements to development teams and oversee deployments of measurement solutions

Work with stakeholders to understand their information needs and translate those into business, function, and technical requirements. Manage and implement Adobe Analytics (previously SiteCatalyst and Omniture), Google Universal Analytics, and 3rd party marketing tags using Adobe Dynamic Tag Management and Google Tag Manager for ATGStores.com, Lowes.ca and Lowesforpros.com. Implemented a w3c digitalData Layer to cleanup code and duplicate data on ATGStores.com, Lowes.ca, and Lowesforpros.com. Implement quality assurance test and create regression test for analytics and marketing tags for all three business units. Deliver actionable reports to stakeholders in a timely manner that are concise and scalable. Support Executive team by completing ad-hoc requests while maintaining or exceeding project deadlines.

Manage brand development and traffic growth for over 50 Sporting Goods categories on ATG Stores. Oversee a team of buyers and work of the marketing team to increase sales. Work cohesively with marketing, development, and the online experience team to ensure the completion of projects for the category. Merchandise categories to improve customers buying experience. Create & implement strategic plans to launch new categories. Negotiated contracts to improve policies and pricing with suppliers. Conduct pricing analysis to increase margins and profitability.Improved Lowes channel development by working directly with Lowes stores to create displays of ATG suppliers products. Developed business plan to launch suppliers onto Lowes.com and Lowes.ca.

Manage relationships with over 170 suppliers. Conduct pricing analysis and negotiated contracts to improve polices, which ultimately led to 214% sales growth and 5.4%, increased profits in 2012. Create strategic plans to launch into 10 new categories. Established 50 new vendor partnerships that added over 500 products. Merchandised 152 categories to improve customer-buying experience.

Active member of the Marketing and Communications Team that developed the internal awareness campaign for PEMCO Oregon expansion. Worked on developing the strategy for the 2012 Calendar Project. Studied market research techniques. Experienced first-hand partner relationship management, with Firmani & Associates, DNA, Nology, and Ant’s Eye View. Supported the Seattle Sounders FC Junior Alliance Project. Managed fulfillment for the Talk It Up Executive Club.

Oversaw a team of eight to analyze business objectives and provide instruments to accomplish short-term goals. Scaled target market and demographics. Conducted, gathered, and analyzed primary and secondary market research. Developed actionable business plan to grow the overall business.

Researched students and develop appropriate marketing campaigns to recruit new members resulting in an increase of membership by 40% from 2009.

Establish relationships with customer leads to identify appropriate products for their needs. Exercised teamwork skills to reach budgets and goals set by management. Offer additional services and warranties to customer in order to enhance customer satisfaction (with product) resulting in exceeding goals for the last four quarters. Growing the business by 20% in 2010.

Formulate excel spreadsheets to help advisors identify market trends. Developed SEO Campaigns for advisor websites. Organize prospects and current clients into a central database.