James Lien Email & Phone Number

Philadelphia, PA, US

United States

Collegeville, Pennsylvania, United States

Northeast / Mid-Atlantic Region

Greater New York City Area

• Responsible for all end-user prospecting and sales through out the Northeast and Mid-Atlantic regions for sales of equipment, integrated systems and service / extended warranty products.
• Built company sales structure from the ground up where no sales organization existed
• Implemented Zoho CRM system, standardized customer contact methodology using CRM for lead sales sales tracking
• Led program to update and improve our quotation and proposal templates into more professional, comprehensive document
• Perform demonstrations of key product lines handled by ACVS to end users at their facilities, meetings and trade shows

Greater Philadelphia Area

Horsham PA

• Initially hired to expand the company’s product lines into the Professional / Commercial Audiovisual market. Shortly after joining, the Midwest territory for ‘traditional’ Toner video distribution products, (CATV.
• Researched, interviewed, selected and added AV product lines where few existed, chose the products from new and existing product lines to be promoted for the new Pro-AV initiative roll-out
• Negotiated distributor / dealer agreements with new manufacturers, developed marketing material for the website, collateral and trade shows
• Met with potential customers at their facilities and trade shows to develop new business and grow the existing markets
• Maintained and worked to rebuild a stagnant territory which has little existing customer base

Morganville NJ

• Charged with dealer sales, consultant relations and end-user prospecting in New Jersey, Pennsylvania and Metro New York plus inside sales for national reps and dealers.
• Supported eight factory sales and manufacturer’s representatives as Inside Sales for entire US: Pre-sales consultation, product configuration, product training, system design and quote generation
• Worked as booth staff member for local and national trade shows; set-up, tear-down, product demos
• Performed product training, demonstrations and consultation for resellers and end-users
• Utilized Zoho CRM system for all customer communication and pre-sales activities for project tracking and forecasting

Greater Philadelphia Area

• Developed the customer base outside of company’s traditional non-profit institutional, educational and government clients into a more sustainable commercial direction.
• Coordinated and executed national trade shows in diverse markets, execute direct mail and e-mail campaigns all directed at raising company visibility
• Created proposals, wrote and prepared RFP documents, consulted with customers regarding their application, requirements then recommended appropriate solutions

Northeastern US

• Managed the North American Broadcast and Satellite division covering eight states. Major resale clients included: Diversified Systems, Tekserve, Heartland Video and HB Communications.
• Inherited vacant territory, with no funnel and built to over $1.5M within 10 months through prospecting, working with resellers and end users
• Worked as technical consultant with end users and managed a reseller network, working with system integrators and dealers to determine project requirements, recommend and / or specify solutions for video production &.
• Maintained Salesforce.com database - Opportunities, customer contacts & information, forecasts & support cases

Hayward CA (based In Philadelphia PA area)

• NOTE: RadiantGrid (below) was acquired by Wohler Technologies in April 2012 Served as inside salesperson supporting domestic and international Wohler sales staff and resellers.
• Trained 12 members of Wohler sales staff on RadiantGrid products; Wrote proposals and quotations, performed customer demos and managed project installations
• Served as key member of team to integrate the RadiantGrid and Wohler Salesforce.com systems; combining databases, merging customer lists and streamlining sales funnel process
• Supported field sales staff; Delivered on-site sales presentations and demonstrations with National Sales Manager

Greater Philadelphia Area

• Headed up day-to-day sales duties for direct sales and targeting 'brand-building' with new customers. Major clients include: HBO, ESPN, WWE, Library of Congress, National Archives, PBS TV stations and worldwide.
• Coordinated exhibits for regional, national and international trade shows – Set-up, tear down, booth staff member
• Expanded company visibility across markets including: Network clients, media groups and independent stations, international resale channels and vertical markets outside the broadcast marketplace
• Managed and utilized customer database in Salesforce.com

Northeast / Mid-Atlantic Region US

• Handled Control Room Solutions Group territory, responsible for 12 states and Washington DC. Key customers include: Whitlock, Mauell, GAVI, HB Communications, Cenero and numerous government clients.
• Maintained consistent sales, reaching 80% over two years on a $3.5M quota, which was based on new, revolutionary products that were 12 months delayed. Was #2 sales person each year with no major ($1M+) projects in.
• Consulted on customer requirements and specified and/or recommended solutions for control room & operation center applications across a wide variety of vertical markets
• Managed a reseller network; worked with system integrators, dealers, prime contractors and end users to determine customer requirements; recommend and / or specify solutions for control room and operation center.
• Built network of large and small A/V dealers and integrators throughout the Northeastern and Mid-Atlantic US

Eastern US Region

• Managed 32 states and Washington DC. Key clients include: CBS and ABC station groups, PBS & other station groups, Oxygen, Comcast, Discovery, Disney, and various corporate and government entities.
• Managed network of six independent manufacturer representative firms
• Sold directly to independently owned, group owned and network owned & operated television stations and production facilities in 10 states not covered by independent reps

Mid-Atlantic US Region

• Served as Account Manager responsible for a territory of 6 states and Washington DC. Major clients include: Allbritton Communications, Hearst-Argyle, NBC and CBS O&O stations, NFL Films, Schurz Communications and.
• Met $2.5M target in year one. Grew business steadily quarter to quarter when business fell off after 9/11 and met $3.5M target in year five
• Built resale portion of Leitch business in the territory to over 75% of $3.5M target
• Managed dealer and system integrator resale network. Product technical training and specification, account management and joint customer calls with reseller personnel
• Handled all aspects of direct selling and customer consultation as well as post sale responsibilities

Northeast & Mid-Atlantic US Region

• Developed a territory that had been long neglected into a stable, growing territory covering an area of 12 states plus two Canadian Provinces. Key clients included: NBC O&O stations (HDTV rollout), Worked closely with.
• Developed resale channel in New England and northern Mid-Atlantic to 60% of S&W business ($2.5M) in the territory. Majority of business was directly involved with the advent and transition to Digital Television and HDTV
• Coordinated technical product ‘shoot-outs’, performed product demos and training for end-users and resellers
• Participated in technical standards meetings with the ATSC

Pottstown PA

• Managed the development and marketing of new signal routing and production products for the professional video industry.
• Developed and managed strategic relationships to market other companies' products and OEM relationships for the private labeling of Videotek products by Lighthouse Digital and Scientific Atlanta
• Wrote and prepared product literature, specification sheets and product documentation

Based In Philadelphia PA Area

• Field sales representative covering a territory covering 3 states. Key clients included: New Jersey Network, Johnson & Johnson, NBA Entertainment, NFL Films, Rohm & Haas, KYW, WHTM, and Temple University
• Handled sales presentations, customer consultation, quotation preparation, product and system configuration, client negotiations, post sale follow-up and problem resolution

West Chester PA

• Managed the 24/7 technical operation of a national cable network facility with staff of 10 engineers, technicians and control room operators
• Was responsible for all equipment specification, selection, purchase, system design and installation

Philadelphia PA

• System Engineer and Project Manager for the design and fabrication of video production, editing and audio-visual facilities.
• Generated system documentation and directed project progress through all phases of installation, site preparation system testing, troubleshooting and training.
• Responsible for design and / or project management of A/V and video production systems for: Merck Pharmaceuticals (PA), DuPont (DE), Proctor & Gamble (NY)

Idaho Springs CO

• Engineer-In-Charge of a mobile satellite earth station for major network sports, news and entertainment events.
• Worked with all major networks, news organizations and a wide variety of independent program providers.

Trenton NJ

• Assistant Engineer-In-Charge of Production remote truck.
• Technical director, camera / video engineer and audio engineer, videotape operator and master control operator.
• Key member of team that rebuilt the majority of the facility including: Production and Master control rooms, tape room, camera system, graphics systems and mobile production unit. ➢ Field Production and Electronic News.

Bs, Electronic Engineering Technology

Aas, Electronic Communications

Activities and Societies: Wind Ensemble, Symphonic Jazz Ensemble, Jazz/Pop combo

Hs Diploma, General