Jim Macleod

Jim Macleod Email and Phone Number

Creative Director @ Intellect
Boston, MA, US
Jim Macleod's Location
Greater Boston, United States, United States
Jim Macleod's Contact Details
About Jim Macleod

I have been told my "superpower" is discovering the most important thing and finding the best way to spotlight it. To achieve this, I start by understanding the customer's needs and crafting the right strategy and tactics that will drive them to take action. Delivering on that ultimately leads to a strong and authentic brand. A strong brand makes everything easier.To get people excited and passionate about a brand, it starts internally. As a marketing leader, I prioritize creating a work environment that allows individuals to produce their best work, ultimately leading to improved outcomes and the timely completion of projects within budget. Throughout my career, I have worked with and led highly collaborative teams that have produced incredible work that has made a measurable difference.I recognize that the big picture is made up of fine details, and it is crucial to see both when conversing with anyone, from executives to creatives and technologists. Having worked across SMB companies, enterprise companies, startups, and agencies, both in the B2B and B2C space, I can easily adapt to any situation and need. Finding the right chemistry of creativity and technology is essential to creating compelling and effective marketing campaigns that resonate with the target audience and drive business growth.Reach out to me if you are looking for someone to talk to about brand, creativity, marketing, strategy, technology, or even Mad Men (fun fact: there was a character named after me).

Jim Macleod's Current Company Details
Intellect

Intellect

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Creative Director
Boston, MA, US
Website:
northeastern.edu
Employees:
5
Jim Macleod Work Experience Details
  • Intellect
    Creative Director
    Intellect
    Boston, Ma, Us
    View
  • Northeastern University
    Director Of Digital Experience
    Northeastern University Jul 2023 - Present
    Boston, Ma, Us
    Leading a talented team of UX/UI designers and full-stack developers and working with university leaders to translate user, brand, and business needs into a dynamic web experience befitting the Northeastern brand.
    View
  • After Design
    Founder
    After Design Jun 2023 - Present
    Greater Boston, Us
    Helping designers who will soon be displaced due to AI. After Design offers articles, a newsletter, courses, and coaching for designers who are looking to be proactive in their careers. I've done this for myself and others, and now I want to help as many designers as possible.
    View
  • Mobeus
    Head Of Digital Marketing
    Mobeus Jan 2023 - Jul 2023
    Us
    It's a startup, so we all wear many hats. This is some of what I oversee on a day-to-day basis:• Lead cross-functional brand marketing initiatives, driving consistent messaging and visual identity across all digital channels, including a complete revamp of the product marketing site • Manage marketing automation and CRM platform to streamline lead generation process• Created and executed data-driven content marketing campaigns to generate a 210% increase in page views on the blog, 80% increase across the site, and a 201% increase in organic engagement on social media platforms• Leverage customer insights and market research to identify and capitalize on emerging market trends and opportunities, leading to the development of new product features and functionality• Member of the Creative Office (R&D), responsible for envisioning new products that change how people interact with their computers and files• Creating visual and story elements to represent never-before-seen concepts and ideas for patents and investor presentations leading to $24M in capital investments
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  • Mobeus
    Head Of Creative Innovation
    Mobeus Oct 2022 - Jul 2023
    Us
    Mobeus is an immersive AI company that lets you interact with your computer in a much more natural and human way.
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  • Mobeus
    Creative Consultant
    Mobeus May 2020 - Oct 2022
    Us
    Helped create the visuals for a new method of human-computer interactions. Established initial UX/UI elements. Created diagrams and schematics for multiple audiences: developers (so they knew what to build) and investors (so they knew what they were investing in). Part of the initial team that created concepts that led to a startup with ~100 people.
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  • Ebsco Information Services
    Vice President Of Marketing, Digital Experience And Design
    Ebsco Information Services Mar 2020 - Sep 2022
    Ipswich, Ma, Us
    Part of the Marketing leadership team for the multi-billion-dollar education technology industry leader. Responsible for strategic planning around digital experience and branding by leading a cross-functional team focused on:• Design for brand marketing and sales enablement content• Multimedia design and development• Lead generation• Search, display, and retargeting advertising• SEO and analytics reporting on marketing impact• Digital user experience for marketing platforms• Web development and innovation• Marketing technology optimization (saved >$100k/year) and management
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  • Ebsco Information Services
    Senior Director, Marketing Digital Experience And Design
    Ebsco Information Services Apr 2019 - Mar 2020
    Ipswich, Ma, Us
    View
  • Extreme Networks
    Director, Creative And Digital Marketing
    Extreme Networks May 2015 - Apr 2019
    Morrisville, Nc, Us
    Added Digital Marketing and Social Media responsibilitiesGlobal brand manager – continuously working to separate the Extreme brand from the packIncreased conversions by making improvements to corporate and global websitesFocused social efforts on most effective channels which led to better engagementPlanned, wireframed, designed, launched 12 country-specific websites in local languagesLed rebranding/digital integration of all Zebra WLAN, Avaya networking, and Brocade data center marketing/product collateral and web pages after Extreme acquired those business unitsLed launch of a brand-new, 1000-page corporate websiteIntroduced or launched new marketing technology: Litmus, Wistia, TrackMaven, Socedo, Frame.io, OptinMonster, HotJar, Kapost, Optimizely, Hootsuite, Keyhole, Uberflip, VWO, and Drift.Through Extreme, my work has been featured on Huffington Post, Forbes, TheNextWeb, InformationWeek, ISTE Magazine, and more.
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  • Extreme Networks
    Creative Director
    Extreme Networks Mar 2015 - May 2015
    Morrisville, Nc, Us
    Designed and/or art directed SlideShares with more than 2 million total viewsEstablished design style for 2015 trade shows and corporate eventsFurther solidified UX of digital platforms
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  • Extreme Networks
    Manager Of Creative Services
    Extreme Networks Sep 2013 - Mar 2015
    Morrisville, Nc, Us
    Led rebranding of the companyCompletely rebranded the products, content, website, and all marketing/sales materials within 90 days after Enterasys acquisitionManaged outside agencies and contractorsUnified global trade show and advertising designsRecognized by MITX for interactive campaigns for the Extreme rebrandEstablished and enforced new brand standards across the 1,600-employee company
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  • Extreme Networks
    Graphic Designer
    Extreme Networks May 2012 - Sep 2013
    Morrisville, Nc, Us
    (Enterasys Networks)Replaced external design agenciesBuilt in-house design/creative teamDeveloped and implemented creative process that was adopted by the entire companyDesigned logos for new product lines and corporate sponsorshipsDesigned and developed first WordPress blog site(Extreme Networks acquired Enterasys in late 2013)
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  • Hu-Manity.Co
    Associated Founder: Brand Excellence
    Hu-Manity.Co Apr 2018 - Mar 2019
    Princeton, Nj , New Jersey, Us
    View
  • Bj'S Wholesale Club
    Interactive Designer
    Bj'S Wholesale Club Apr 2010 - May 2012
    Marlborough, Ma, Us
    Work within the in-house agency across many facets of marketing. Helped to design, build, test, launch $10m website. Continued to design, build, and maintain home page and feature page elements. Design elements for targeted emails. Create layouts for client ads in quarterly Member Journals. Easily transition between print and web design departments.
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  • Single Source Marketing
    Art Director
    Single Source Marketing Oct 2006 - Jan 2010
    Danvers, Ma, Us
    At Single Source, I was the jack-of-all-trades. I worked with a variety of clients on an array of different projects, including websites, direct mail pieces, branding, logo development, external signage, and marketing materials. I was involved with all aspects of the creative side of the agency. I would meet with clients just as easily as I would meet with print vendors. I oversaw website design and development, handling most of it myself. A smaller, though very important part of my job, included keeping an eye on design and technology trends. Knowing what was going to be "the next big thing" was important to show our clients our ability to think forward, plus it gave them a leg up in their respective industries.
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  • Twins Enterprise (Now '47 Brand)
    Graphic Designer/Webmaster
    Twins Enterprise (Now '47 Brand) May 2004 - Oct 2006
    Westwood, Massachusetts, Us
    Designed baseball hats for leading headwear company. Completely redesigned, rebuilt (using HTML and Flash), and managed www.twinscap.com website, including many customer-specific pages. Prepared all images for the website. Designed and produced catalogs, as well as print and online advertisements for The Official Red Sox Team Store.
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  • Comprehensive Id Products (Now Brady Corporation)
    Graphic Designer
    Comprehensive Id Products (Now Brady Corporation) Dec 2003 - May 2004
    Milwaukee, Wi, Us
    Worked in Custom Products department creating graphics and text for identification products such as lanyards and identification badge reels.
    View
  • Time Frame, Inc
    Graphic Artist
    Time Frame, Inc Jan 2002 - Jul 2003
    Recreated and redesigned logos and digital artwork for trophy and promotional industries. Created flyers and catalogs for rapidly growing areas of the company. Generated sections of the timeframe.com website.
  • Checkerbee Publishing
    Graphic Designer
    Checkerbee Publishing May 2000 - Jun 2001
    Produced elements and images for photo-intensive books. Finalized layout of text and images. Designed prototypes for potential books. Worked with Marketing Department on new products.

Jim Macleod Skills

Graphic Design Web Design Logo Design Advertising Graphics Creative Direction Layout Online Advertising Art Direction Marketing Digital Marketing Web Development Illustrator Catalogs Branding Illustration Blogging Flyers Social Media Brochures Trade Shows User Experience Adobe Illustrator Indesign Wordpress User Experience Design

Jim Macleod Education Details

  • Keene State College
    Keene State College
    Graphic Design
  • Southern New Hampshire University
    Southern New Hampshire University
    Marketing
  • Souhegan Coop High School
    Souhegan Coop High School

Frequently Asked Questions about Jim Macleod

What company does Jim Macleod work for?

Jim Macleod works for Intellect

What is Jim Macleod's role at the current company?

Jim Macleod's current role is Creative Director.

What is Jim Macleod's email address?

Jim Macleod's email address is ji****@****eod.com

What is Jim Macleod's direct phone number?

Jim Macleod's direct phone number is +161782*****

What schools did Jim Macleod attend?

Jim Macleod attended Keene State College, Southern New Hampshire University, Souhegan Coop High School.

What are some of Jim Macleod's interests?

Jim Macleod has interest in Stephen Colbert, Keene State College, Souhegan High School, Dribbble, Constant Contact, Behance, Boston Red Sox, Bill Simmons (Sportswriter), Directv.

What skills is Jim Macleod known for?

Jim Macleod has skills like Graphic Design, Web Design, Logo Design, Advertising, Graphics, Creative Direction, Layout, Online Advertising, Art Direction, Marketing, Digital Marketing, Web Development.

Who are Jim Macleod's colleagues?

Jim Macleod's colleagues are Lingfei Kong, Ngoc Hue Thai, Yuki Miao, Kaylla Cantilina, Ph.d., Uichiro Narusawa, Yuhui Sha, Ellaine Galias.

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