Independent consulting firm dedicated to guiding consumer brands through today's complex marketing landscape. Drives business growth by leveraging experience at HBO & Max, leading hundreds of campaigns for the HBO brand and programming, including Game of Thrones, Euphoria and The Last of Us. Established the company’s digital, social and data-driven marketing practices. JMC specializes in helping businesses break through clutter, captivate audiences, and achieve tangible success by providing expert guidance and strategic solutions.Offerings Include:Strategic Brand Building - Bespoke brand strategies that enhance your ability to create awareness and relevance as well as drive customer loyalty, setting you apart from competitors.Artificial Intelligence & Innovation - Roadmaps for comprehending and harnessing the power of AI and other emerging technologies that ensure your business's growth and durability in the next era of the Web.Creative Breakthroughs - Expert guidance on premium creative and creator-led marketing campaigns that get noticed, captivate audiences and ignite word-of-mouth buzz.Interim CMO Services - Elite level Chief Marketing Officer leadership tailored to your unique needs, from launching products, supporting a leadership transition, or fast tracking market readiness.

Played a key part in the company’s evolution, leading the transformation of HBO Originals Marketing team to a digitally savvy division supporting the HBO Max DTC business and talent relations. Established digital and social marketing practices as well as emerging technology. Co-established data-driven marketing practice. Headed integrated marketing for all HBO programming including media, strategy, creative, content, partnerships, analytics, and insights. • Oversaw team of 60 strategists and creatives directly as well as influenced efforts of 500+, globally in leading marketing for all HBO programming, • Led strategy and execution for 50 series and documentaries annually, driving record breaking viewership for tentpoles including House of the Dragon (29MM viewers) Euphoria (16MM viewers), and The Last of Us (30MM viewers).• Leveraged HBO programming and marketing budget that drove awareness, acquisition, and retention for HBO Max, achieving 96MM global subscribers, by end of 2022, an increase of 39MM since launch.

Managed a team of 20 digital marketers responsible for launching campaigns in support of the HBO brand and all programming including Game of Thrones, True Blood, Big Little Lies, Documentaries and HBO Sports.• Redefined the strategy for the HBO brand in social media, increasing follower growth by 2x and engagement by 3x within the first year, winning the Webby Award for Best Overall Social Presence - Media/Entertainment in 2020.• Oversaw campaigns for Westworld, the most-watched first season of any HBO original series, leading to 2x Emmy Awards and a Cannes Lions Grand Prix.• Developed HBO's social presence to 140MM connections and over 5BN YouTube views.

Scaled HBO's digital marketing and social media efforts to support all HBO programming. Built and trained dedicated social media team and established critical workflows to support other business units including Programming, Research, Media Relations, and Digital Products.

Established HBO's digital marketing and social media practice utilizing content marketing, product development, SEO, SEM, data analysis and stakeholder management.

Steered early digital marketing initiatives for entertainment brands including Turner and Comedy Central. Honed skills in web development, social media, and publicity.

Focused on developing and implementing media plans for major global brands. Promoted and sold new digital products and services to complement linear television buys.