Business leaders continue to have angst about our current rollercoaster economy. Rather than retrench spending, companies need to refresh their current strategies and invest in new initiatives that will pay off two to three years down the road to sustain their business long-term. Since 1994, SMARTKETING, an innovative food marketing company headquartered in Philadelphia transformed relevant market insight into measurable success for numerous clients in a multitude of product categories – convenience foods, ethnic foods, organic/sustainable foods, desserts, plant-based foods, etc.Specialties: Strategic planning, social media planning, new product introductions, strategic alliances, creative buzz marketing movements, etc. In June of 2017, I became an Advisory Board Member of the SMRA (Social Media Research Association). Website: https://smra-global.org/ In December 2017, I relocated to Cannes, France.Always skating to where the puck is going to be!