Strategic-Reports.com offers 11 marketing services to clients in the consumer and technology industries including, enterprise storage, cloud storage, application software, networking, telecommunications, real estate, prescription pharmaceuticals, OTC pharmaceuticals, construction, travel and entertainment, semiconductors, fitness, mainframes, semiconcductors and fine art retailing. The company has a unique strategic front-end process for developing marketing messaging for use in a client's integrated marketing communications. Since 1996, the company has created over 150 pieces of engaging and persuasive marketing material, business plans and financial projections as evidenced at www.strategic-reports.com. The work includes business plans for small and medium firms, international expansion plans and marketing writing such as data sheets, storage guides, network guides, product guides, sales tools, press releases, Websites, PPC campaigns, technical editing, white papers. The company has published journal article on SEO best practices http://strategic-reports.com/BMIarticle.html and has conducted detailed competitive analysis and written white papers and solution guides for clients such as – IBM, Serena Software, Hitachi Data Systems, and Reaction Technology.

As Principle Consultant Jim managed all the technical and operational work of the company using a virtual team of independent consultants as needed. His teams created, managed and Implemented over 150 marketing and business plan projects which can be seen by type of marketing service on the main navigation bar at http://strategic-reports.com/services.html

The majority of Jim's work for the early phase of his company Strategic-Reports.com, was as an outside Consultant to Hitachi Data Systems. HDS was at the time and continues to be the reliability and performance leader in the enterprise storage market. https://www.hds.com/

Working with his engineering team, Jim innovated two [early] virtualization products and a business technology software tool. In addition Jim managed the Performance Engineering Group at Zitel for the final year of his tenure with the company. The team's first virtualization innovation was an IBM mainframe VSAM co-processor known as the Logical Record Server [LRS]. Intercepting application calls from MVS, the server stored frequently accessed [VSAM] records on solid state memory in much the same way as today's solid state disks. This scheme greatly reduced application-processing costs and improved performance without CPU upgrades. The second virtualization product was conceived in 1994, and earned the team the Best New Product of the Year award by the DEC Professional magazine. Jim's third innovation was a software tool called the Value Analysis Method, which allowed customers to deploy optimum system architectures by evaluating vendor neutral cost-benefit ROI analyses of various alternative configurations for TPC-B and TPC-C workloads.

In this technical sales/marketing position, Jim and his engineering team were responsible for many design-wins including a $10M+ design-win with GE Medical and a design-win with IBM that created $20M+ in high gross margin revenue. The GE design-win was in part attributable to Jim's creative negotiation with a major Japanese DRAM vendor during a DRAM shortage, of a “futures contract’ that enabled my company to procure DRAM chips at a time when customers could not. His projects also included various electronic and signal intelligence projects for the P-3 Orion, the F-15E fighter, the Miles Tornado, the B-52 bomber and highly classified projects such as Ashtoreth, Project 1365, Vestage "B" and the EC-135. As a public service during this period, Jim developed and marketed the technology investment strategy game Technopoly [TM] with the purpose of interesting middle school students in computer architecture and the finance and investment side of IT.

In this matrix management position Jim brought forward $2M in revenue in a particularly important quarter – by using a combination of innovative supply chain tactics and team leadership. He also persuaded the company to invest in the fault tolerant computer availability model – SHARPE – along with expert technical training during the R&D phase of a system development project. These investments later resulted in the company receiving multiple patents for fault tolerant memory system design. Many engineers from his project team are today both good friends and references.

Although this heavily funded Kleiner Perkins [+7 other VCs] start-up eventually failed due to software problems, Via Video was the first to provide automated software tools for TV, video and graphic design professionals. The closest tools in the market today would be Adobe Illustrator and the Creative Suite. Sold as hardware/software bundled [System One] workstation, Jim's team helped enable a $5M backlog of orders.

Starting as a Product Manager, Audio Tape, Jim wrote the business plan and help launch the European Memorex brand audio and video tape businesses into Europe during the three years of 1977-1979. Jim and his team set up a 8-agency advertising agency network that adaptes US creative and sales promotion into 13 countries and 10 languages. Jim also managed all supply chain management through two distributions centers in London England and Bremen Germany. The pull and push marketing supported the sales team and enable the business unit to grow from $3M to $25M over 3 years.

After working for a year in the market research department [after receiving his MBA], Jim was promoted to Product Manager to be part of the 3-man product team for the company’s $60M Alka-Seltzer consumer pharmaceutical brand. Jim gained deep knowledge of world-class packaged goods marketing as he was rotated through all marketing functions over the next four years. These functions included test markets, regulatory affairs, manufacturing, forecasting, pricing, packaging, distribution, creative, market research and financial reporting. At the time Miles Laboratores Consumer Products Group was modeled after the “best-of-breed” Procter and Gamble consumer brand marketing model. Jim helped perfect the company's forecasting system which was one of the first to be computer based.