Specializing in Paid Search campaigns on Google Ads, Meta Business Suite, and Microsoft Ads.

• Led all marketing initiatives and campaigns with a focus on driving growth and engagement.• Built and managed the FCG's Shopify site, contributing to over $3M in sales since its launch.• Significantly contributed to the inception of FCG eXchange, a subsidiary of the parent company, dedicated to revolutionizing the online furniture marketplace. Spearheaded website development and collaborated closely with the CEO to establish operational protocols and business procedures.• Managed and optimized Paid Search campaigns on Google Ads and Meta Ads, resulting in a significant increase in online visibility and sales.• Oversaw and updated company's social media presence on Facebook and Instagram, engaging with followers and building brand awareness.• Implemented a data-driven approach to marketing by utilizing Google Analytics to track key performance indicators, inform strategies, and measure campaign success.• Designed and produced professional digital and print marketing materials using Adobe Photoshop and Illustrator.• Produced promotional videos using Adobe Premiere, After Effects, and Audition, resulting in increased brand awareness and engagement.• Executed targeted email marketing campaigns using Hubspot and managed customer lists to increase conversions and build customer loyalty.• Optimized and maintained Google Business Profiles for all locations, resulting in improved local search ranking and visibility.

• Successfully managed PPC accounts for a diverse range of businesses, utilizing platforms such as Google Ads, Meta Business Suite, and Microsoft Ads to drive results and achieve campaign goals.• Expertly optimized e-commerce platforms like Shopify and WooCommerce to improve the user experience and increase sales opportunities for clients.• Conducted thorough UI/UX audits on client websites, identifying areas for improvement and providing recommendations to enhance the user experience and drive conversions.

• Directed a team of 40+ employees in the planning, coordination, and administration of up to 20 weekly events• Authored creative copy for radio promotions and commercials• Managed, created, and published social media and website content• Collaborated across Marketing, Digital, and Sales departments to ensure support in the promotion of major station events• Assembled and developed event team including interviews, hiring, and onboarding• Streamlined team organization through the implementation of a digital scheduling initiative for efficient staff schedules and communication• Coordinated logistics for Red Sox Winter Weekend event for 10,000+ attendees, including WEEI’s on-site activities and live broadcast• Participated in pre-event planning and coordination of on-site staff for Jimmy Fund Radio Telethon• Worked with marketing directors to plan and execute the Mix 104.1 Beach House series, featuring Dave Mathews and Sean Mendes.

Played key role in the production of the Hill-Man Morning Show for WAAF 107.3, including prospecting, scheduling, and coordinating guest appearances. Produced show replays and promotional spots for use online and on the air. • Produced an average of four weekly shows for broadcast and online use at Radio.com.

Collaborated on marketing strategy and promotional opportunities for multiple Entercom radio stations. Researched and analyzed target audiences to develop specialized initiatives appropriate for each station. Facilitated contests, event planning, and recaps in conjunction with Promotions team. Authored creative website content for individual station event pages to drive initiatives. Also was a member of Entercom Boston's Street Team to promote Entercom's brands, including WEEI Sports Radio Network, WAAF 107.3, 103.3 AMP Radio, Mix 104.1, & MAGIC 106.7.• Played key role in the production of annual Bourbon and Bacon event, assisting in preparations and acting as event staff for a crowd of 3,000 participants.

Managed overarching online marketing strategy including social media presence and website development. Developed demographic targets, employing specialized ads and geofencing to boost visibility.• Provided comprehensive website design and construction, from concept to publication.• Increased Facebook post reach metrics via Facebook Business Manager.

Summer Intern at Beasley Media Group's station WRAT 95.9FM. Responsible for hosting promotional events, day-to-day office tasks, and representing the brand in a public role.