Jim Mcgrorry Email & Phone Number

Boston, MA, US

Specializing in Paid Search campaigns on Google Ads, Meta Business Suite, and Microsoft Ads.

• Led all marketing initiatives and campaigns with a focus on driving growth and engagement.
• Built and managed the FCG's Shopify site, contributing to over $3M in sales since its launch.
• Significantly contributed to the inception of FCG eXchange, a subsidiary of the parent company, dedicated to revolutionizing the online furniture marketplace. Spearheaded website development and collaborated closely.
• Managed and optimized Paid Search campaigns on Google Ads and Meta Ads, resulting in a significant increase in online visibility and sales.
• Oversaw and updated company's social media presence on Facebook and Instagram, engaging with followers and building brand awareness.
• Implemented a data-driven approach to marketing by utilizing Google Analytics to track key performance indicators, inform strategies, and measure campaign success.

Melville, New York, US

• Successfully managed PPC accounts for a diverse range of businesses, utilizing platforms such as Google Ads, Meta Business Suite, and Microsoft Ads to drive results and achieve campaign goals.
• Expertly optimized e-commerce platforms like Shopify and WooCommerce to improve the user experience and increase sales opportunities for clients.
• Conducted thorough UI/UX audits on client websites, identifying areas for improvement and providing recommendations to enhance the user experience and drive conversions.

Philadelphia, PA, US

• Directed a team of 40+ employees in the planning, coordination, and administration of up to 20 weekly events
• Authored creative copy for radio promotions and commercials
• Managed, created, and published social media and website content
• Collaborated across Marketing, Digital, and Sales departments to ensure support in the promotion of major station events
• Assembled and developed event team including interviews, hiring, and onboarding
• Streamlined team organization through the implementation of a digital scheduling initiative for efficient staff schedules and communication

Philadelphia, PA, US

• Played key role in the production of the Hill-Man Morning Show for WAAF 107.3, including prospecting, scheduling, and coordinating guest appearances. Produced show replays and promotional spots for use online and on.
• Produced an average of four weekly shows for broadcast and online use at Radio.com.

Philadelphia, PA, US

• Collaborated on marketing strategy and promotional opportunities for multiple Entercom radio stations. Researched and analyzed target audiences to develop specialized initiatives appropriate for each station..
• Played key role in the production of annual Bourbon and Bacon event, assisting in preparations and acting as event staff for a crowd of 3,000 participants.

• Managed overarching online marketing strategy including social media presence and website development. Developed demographic targets, employing specialized ads and geofencing to boost visibility.
• Provided comprehensive website design and construction, from concept to publication.
• Increased Facebook post reach metrics via Facebook Business Manager.

Naples, Florida, US

Summer Intern at Beasley Media Group's station WRAT 95.9FM. Responsible for hosting promotional events, day-to-day office tasks, and representing the brand in a public role.