Director of Business Development – charged with critical assessment of company’s current operations, business practices and channels; engaged in defining and developing untapped businesses opportunities for long-term growth and revenue. Successes & Solutions:• Rebranded solutions with new marketing strategy and programs, highlighting the competitive advantage and value proposition for Partners and Customers.• Identified product gaps and designed solutions for agile team during sales cycle, eliminating competitive gaps and product deficiencies to wins new business.

Managed the acqusition deal to purchase "Talero Tequila", 100% Organic Tequila and built niche beverage company from the ground up, after extensive research and analysis of the US & Global Alcohol Beverage trends. Designed with Mexican Distiller, proprietary production methodologies / “organic” taste profiles that created a sophisticated taste that would define consumer’s preferences. Established “Organic” certification by US Dept. of Agriculture (USDA). Talero is also recognized as part of the Biogricert Family of Products throughout the world as “true organic product”. Designed and put into execution a strategic business plan that positioned the creation, activation, and commercialization of “Talero Tequila” to become a household brand name in the spirits category. Selected Anheuser Busch distributors in GA, SC, TN, plus Southern Wine and Spirits Las Vegas - largest liquor distributing company in the US to be out test markets. Exceeded Test Market sales plan +15,000 cases, leading to larger Phase II rollout.

President & CEO / Co-Founder• Grew start-up company to robust $18MM global enterprise - formed strategic partnerships with 5 bottler manufacturers, 12 Master DSD Distributors, expanded to 8 global locations. Responsible for Chain Buyers at retail giants: Cifra, Price Clubs, and Bodega Aurrera.• Boosted revenue $4.8MM and gross profit 35% by negotiating contracts with 4 key global customers including Price Smart Clubs (29 stores) in Central America and Sam's Club/Wal-Mart (63 stores) in Mexico. • Commercialization; conducted assessment and designed the business plans that encompassed production and distribution management, marketing and sales implementation, customer support for each country-specific needs. Provided leadership to a team of 8. Reported to Board of Directors.

Founder, President & CEO Leveraged entrepreneurial vision and past beverage experiences – recognizing an enormous opportunity in the box-store beverage category. Executed concept providing “solutions” to Sam Clubs mission by delivering a turn-key all-inclusive marketing program: premium quality line of beverages, supported by tactical marketing, 50% -65% price savings to customers, with higher margins to their bottom-line. Complete responsibility for P&L, providing leadership for a team of 35. Raised $250K capital necessary to start company. Successes & Solutions:• Scaled company revenues to $25.5MM in 5 years (+$250MM Retail Sales), developed and launched 13 new beverage products resulting in +$12MM incremental revenue and $2.52 MM profit, co-branded 20+ sponsorships. • Assembled, managed production network of 13 US bottlers plus 1 in Puerto Rico that produced, shipped, and handled invoicing on 14+ million cases annually for Sam's Club / Sam's Export Division, • Expanded Sam’s Beverage Category by developing a vending machine program that offered Sam Club Members “no money down” 36-month financing payments / a toll free 800 service - sold over 5,000 vending machines Year 1, PLUS developed Bag-n-Box fountain equipment program + 3000 units sold, retailed box at $29.95 vs. Coke / Pepsi $65.00.

Early leadership success with some of the best consumer products companies in the world; The Coca Cola Company and Cadbury Schweppes / Sunkist.