Responsible for improving consumer engagement and conversion across MMI’s mobile and desktop experiences. Key responsibilities include the development and execution of digital marketing strategy and roadmap, the evaluation and continuous improvement of performance metrics, and the ability to identify and leverage data-driven consumer insights.- Designed, built, and launched new digital experience path for primary revenue-generating service line that grew total lead generation by 117%, improved lead delivery by 254%, and increased top funnel goal conversion by 73%.- Devised and implemented UX/UI changes to digital experience marketing funnel that increased average monthly goal contributions by 221% (top of funnel), 109% (mid-funnel), and 696% (bottom of funnel) year over year.- Co-led redesign of intake process that increased retention rates by 11.2% in the first month and 42% lifetime value (March ’22 to now).- Created conversion architecture that increased year over year conversion efficiency of existing web traffic by 149% at the top of the funnel, 192% at mid-funnel, and 265% at the bottom of the funnel within the first year. Lifetime conversion efficiency (2021-present) is 242% for top of funnel, 299% for mid-funnel, and 501% at bottom funnel.

Marketing consultant specializing in brand strategy, digital marketing, social media, and customer experience (CX) / user experience (UI). I excel in creating end-to-end customer experiences that build loyalty, engagement, and life time value (LTV) for my clients and creating marketing campaigns around those experiences.

Ensured success of design program at scale by cultivating/deepening mutually beneficial relationships with clients and developing a steady global pipeline of prospective clients. Identified, scoped, and managed preparation of individual projects for handoff to design education staff. Led outreach efforts in local and global markets to attract, cultivate, and grow client partnerships. Consulted with clients to determine business needs/goals and potential design projects/solutions. Built and optimized client acquisition, qualification, and handoff processes to scale in concert with global growth plans. - Grew client pipeline by 107% while supporting 7 campuses on 2 continents as well as online cohorts - Improved instructor lead-times by 333% - Achieved client satisfaction net promoter score (NPS) of 95%

Digital marketer charged with technical and business development of the website. Primary areas of focus included user experience (UX), user interaction design (UI), user acceptance testing (UA), low- and high-fidelity wireframing, personalization, testing, automation, analytics reporting, SEO, and marketing funnel management. Consulted with business marketers to create encompassing digital strategies that serve business goals.Led user experience design implementations, user acceptance testing efforts, and use-case/persona generation. Created on-screen narratives, page-flows, and conversion points using rapid-prototyping, incorporating cutting-edge interaction design principles. Developed personalization and A/B and multivariate testing capabilities within the site and collaborated with business line leaders to develop and execute digitally integrated marketing campaigns that support lead generation, lead nurturing, and lead conversion efforts. Led large-budget agency relationships. Strategized, planned, and implemented platform enhancement strategies ranging from minor improvements to major platform migrations.- Designed, built, and launched major service line microsite that grew average time on site by 52%, increase pages/visit by 38%, and reduced bounce rate by 50%- Collaborated with international counterparts to design and implement new digital brand identity, resulting in 105% increase in visitor loyalty, 133% increase in page consumption, and 103% growth in average stay - Led pilot redesign of a critical website content hub that generated 114% increase in visits/person, 207% growth in pages/visit, and 133% jump in average stay- Implemented UX/UI changes resulting in 72% growth in RFP submissions and 37% increase in average stay- Developed scalable campaign solutions for website, defined development roadmap, and prioritized bug/improvement initiatives

Advertising / Digital• Led in-house creative team in creative, messaging and placement for print / digital advertising and social media campaigns• Created advertising and promotional campaigns with ROI tracking metrics and analysis for multiple brands resulting in 25% response rate increase, 15% ad spending decrease, and increased bargaining power• Created & implemented strategic social media & brand positioning plans that organically grew Facebook fan base from 10 to 4500 in 2 years• Responsible for media relations as it pertains to advertising, editorial media, and event coverageMarketing / Brand Management• Grew annual US sales of Vandoren 33% in 3 years as Vandoren Brand Manager • Designed integrated marketing plan including print, email, SEO/SEM, digital banner & affiliate marketing• Planned and executed annual marketing budgets, achieving results at or under budget the last 3 years• Developed sales presentations and training for consumer / dealer / distributor / internal sales repsProject Management / New Business• Developed and oversaw creation of B-to-C website with integrated e-commerce functionality (http://www.dansr.com)• Devised and implemented product item class & dealer category system for company reporting functions and maintained SKU info for all brands• Oversaw the creation of multi-variable reporting system • Managed and grew distributor clients upon start-up, generating 50% of total company annual sales • Liaised with potential retail outlets and sales staff, promoting company advantages and growing direct dealer baseTeam Management / Consumer Relations• Supervised and coordinated efforts of Product Specialist and Communications Coordinator for 4 years• Collaborated with international counterparts to develop efficient and segment-appropriate marketing plans, budgets, inventory levels and controls by providing sales analysis, sales forecasts and backorder reports

Advertising• Collaborated with in-house creative team in development of creative, message and placement for print advertising campaigns• Designed and oversaw creation of promotional literature to support the brand (catalogs, info-sheets, etc)Brand Management• Grew US sales by $2 million in one year.• Created sales mix, pricing, profitability, growth, ROI and competitive analyses • Developed/maintained pricing structure and all price lists• Directed event planning/coordination for consumer/trade shows• Worked with international counterparts to create marketing plans and developed/monitored Ad & Promo budget for brand• Developed/coordinated sales presentations and training for consumer/dealer/distributor/internal sales repsProject Management• Restructured and administered the artist relations program, saving $60,000 in product costs annually• Assisted in restructuring of clinic program• Collaborated w/ international counterparts to stabilize and control inventory by providing sales analysis, sales forecasts and backorder reports

• Decreased excess accessory inventory by 40% in 3 months, resulting in first profitable quarter in 3 years• Key team member in development of Custom Z saxophone line, a best selling new model for Yamaha• Conducted product presentations in dealer training seminars• Provided technical product support to dealers and end users• Assisted in development of new products