Founder and CEO of Passport Destilados, where we bridge the gap between artisanal producers of Mexican spirits and discerning consumers worldwide. Our mission is to bring the rich heritage, unique stories, and highest quality of traditional Mexican beverages to the forefront, fostering camaraderie and trust on both sides of the border.With a background in public service, digital media marketing, travel, and hospitality, I have always been passionate about cultural exploration and storytelling. In 2018, I founded PassportMX, a travel company dedicated to providing authentic Mexican experiences. When the COVID-19 pandemic reshaped the world, I pivoted our focus to partner with artisanal agave spirits producers in Oaxaca and Jalisco, giving rise to Passport Destilados.At Passport Destilados, we emphasize sustainability, cultural integrity, and premium quality. We offer a diverse range of craft spirits, including tequila, mezcal, sotol, and more, all produced using traditional methods. Our commitment to environmental and cultural sustainability sets us apart, ensuring that every bottle we distribute tells a story of heritage and craftsmanship.Educationally, I hold a B.A. in Religious & Cultural Studies, an M.A. in Sustainable Business from Arizona State University, and a Master’s in Applied Leadership & Management from Thunderbird School of Global Business Management. These academic achievements shape the foundational knowledge and skillset to lead Passport Destilados towards continued success.Our journey is about more than just beverages; it's about creating a bridge of trust between producers and consumers, and bringing people together through shared stories and exceptional quality. As we continue to grow, we are driven by a vision to become the leading source of premium Mexican spirits, celebrating the rich cultural narratives behind every bottle.I invite you to connect with me to explore potential collaborations, share insights about the industry, or simply to enjoy a conversation about the incredible world of artisanal spirits. Let's raise a glass to heritage, quality, and the stories that bring us together.
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Founder And CeoPassport DestiladosPhoenix, Az, Us
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Founder/CeoPassport Destilados Oct 2018 - PresentPhoenix, AzPassport Destilados is dedicated to bringing the unique flavors and stories behind each brand to consumers in the USA and all over the world. Many Mexican distillates, like mezcal and sotol, are not a widely known drink outside of Mexico, but Passport Destilados is proud to introduce them to new customers and showcase the regions and small scale producers, the maestros mezcaleros, that make them. The company wants to tell the story of artisanal production, the land, and the need to preserve the diversity of the maguey, preservation of natural systems, raw materials and the production techniques. Each product is a unique experience, bottled up for customers to enjoy with friends and appreciate the depth of our brands and the cultural perspective behind them.
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Business ManagerMunoz Family Christmas Trees Dec 2015 - PresentPhoenix, AzIn the past, there were very few options for fresh Christmas trees in the Valley. But there were no options in South Phoenix. So, wanting to share his pride for the southside, Jimmie got together with his brother Arturo and his brother-in-law Joe Rojo and bought the trees and equipment they needed to open the first-ever Christmas Tree Lot in South Phoenix. The lot was an instant hit with the community. Even today, there are customers who come to the tree lot and share stories of when they shopped for their tree as a child with their parents. The Christmas tree lot started in the parking lot of the Batters Cage for many years. Far from being an interruption to the batting business, customers enjoyed being able to shop for a tree, cheer on a batter, and enjoy some popcorn and pickles while they did. But success meant finding a bigger place for the lot, as customers and cars jammed into the tight parking lot and created traffic issues when they didn’t fit. So, the lot moved from its original place to a large dirt lot across the street. From that year until the present, the Munoz front yard has hosted thousands of people browsing their selection of Christmas trees, coming to visit with the family, eat some of Norma’s amazing tamales, or just warm themselves by the heat of an old citrus orchard petrol powered furnace. The family even dusted off the old popcorn machine they used at the Batters Cage and began offering freshly popped popcorn to guests of the Christmas Tree Lot. -
Owner/OperatorPassportmx Feb 2015 - PresentCentro Historico, Mexico City -
Digital Marketing ConsultantSocial Media Works - Az Jul 2010 - Oct 2017Phoenix, AzSocial Media Works is a team of experienced business and social media specialists who provide a personal touch when telling your story. Our company breaks through the hype and the noise of traditional marketing to deliver tangible results while presenting your services across all media outlets. We customize your presence to appeal to the age and social demographics that best fit your product or service.
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Governing Board MemberRoosevelt Elementary School District Jan 2007 - Dec 2010Phoenix, ArizonaWorking with community leaders and school administration, worked on public policy issues with regard to education and the academic success of the kindergarten through eighth grade students in the Roosevelt School District. At the Roosevelt we believe in "success for every student, in every classroom, on every day."
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Communicaitons ManagerMountaintel Communications Jan 2006 - Jun 2010Phoenix, AzTelecommunications company specializing in office telephony, internet, computer networks, and IP phone solutions.Responsibilities included person-to-person networking, business promotions, media relations, social media and internet marketing strategies.
Jimmie Munoz, Jr. Education Details
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Applied Leadership And Management -
Master Of Sustainability Leadership -
3.875 -
Cultural & Religious Studies
Frequently Asked Questions about Jimmie Munoz, Jr.
What company does Jimmie Munoz, Jr. work for?
Jimmie Munoz, Jr. works for Passport Destilados
What is Jimmie Munoz, Jr.'s role at the current company?
Jimmie Munoz, Jr.'s current role is Founder and CEO.
What schools did Jimmie Munoz, Jr. attend?
Jimmie Munoz, Jr. attended Thunderbird School Of Global Management, Arizona State University, Rio Salado College, Arizona State University.
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