Intelligent Motoring is the parent brand of the B2C car ownership platform MotorEasy, the B2B car warranty provider Warranty Assist, the tyre purchase comparison platform Motokiki and the CRM and technology company Motor Angel. It delivers the infrastructure and customer management systems for a suite of car ownership services, from workshop activities like MOTs and services to insurance and protection products, plus much more. Partnerships, APIs and white-label platforms are a cornerstone to our delivery. While data rich insights are a key output.

MotorEasy takes care of car ownership and maintenance needs for a fast-growing membership of over 400k motorists. It aims to save its members money and time, through access to a network of approved maintenance, servicing and repair centres, as well as market leading products including: warranties, GAP insurance and coverage for alloys, cosmetic repairs, tyres and much more.Members upload their vehicle details to get timely reminders on important renewals and dates like MOT, tax and scheduled services. MotorEasy's team of qualified engineers then work on their behalf to process more than 2,500 jobs every month.As part of the senior management team, I look for partners keen to reach pre-qualified vehicle owners via the platform, or who wish to offer a branded version of the platform to their own customers.MotorEasy's marketing programme includes high profile sponsorships across television, out of home and a network of leading B2B and B2C partners. It is my aim to keep the platform growing on the high trajectory enjoyed to date.

Implement new strategies to build member acquisition and retention, focused on national accounts, strategic industry partnerships and benefits for Checkatrade members. Launched a new pay per lead model for national businesses to list on Checkatrade, securing new scalable revenue lines. Agreed a range of partnerships with retailers, merchants, trade associations and others, delivering introductions to new Checkatrade members. Devised new ways to integrate Checkatrade functionality on third party sites, using widgets and APIs to direct referral traffic back to checktrade.com.

A start-up user generated content and social networking platform, founded by Jeremy Clarkson, Richard Hammond and James May. I managed a broad marketing and business development agenda across: audience growth, product, partnerships, events and sales enablement. Also led international alliances, securing DriveTribes first US commercial partnerships. The role provided a strong insight into community management, user generated content and scaling reach through social networks.

Strategic and operational management of exchangeandmart.co.uk, relaunching the product and business plan. Overhauled the sales capability and proposition, as well as leading product, marketing and development functions.

Strategic and operational management of News UK automotive (sunmotors.co.uk and driving.co.uk) re-positioning product/marketing strategies to build profitability.Managed cross-functional teams covering: sales, marketing, editorial and product / software development. Oversaw a business restructure centred on third-party partnerships and an extensive B2C and B2B marketing programme. Increased stock listings from 50k to c. 300k vehicles. Significantly increased traffic and display inventory, building targeted display and programmatic / RTB options. Managed the redesign of Sunday Times Driving (Driving.co.uk) and the launch of Sunmotors.co.uk, with user-centred designs and a new way to search for classified listings.

Managed the re-launch of the Corporate web site and extension to mobile, delivering a fundamental new design and content strategy using the Adobe Marketing Cloud. Led a comprehensive, integrated digital marketing programme, leveraging video, search and social activities as well as display campaigns that pioneered the use of smart versioning, RTB / programmatic and native advertising formats. Managed a range of suppliers and tender programmes covering: web design / rebuild, CRM, social media monitoring / publishing and digital media. Oversaw the build of a video and broadcasting studio enabling the scaled production of video and broadcast content for use in marketing and sales enablement programmes.

With a team of fellow private investors, secured Private Equity and Banking finance to lead the Management buy-in of TNT magazine, repositioning the product as a digitally focused publishing and events company. Oversaw acquisitions and business partnerships including the South African Times group. Significantly over-hauled the group’s digital platform based on: a Site Corp CMS, a new job board on the Hot Lizard platform and a range of community and social features. Led a business partnership and equity acquisition to ramp-up functionality and revenues into travel-related ecommerce.

Oversaw the Digital Leadership Team providing strategic guidance and technology support to develop Haymarket’s consumer titles, including: Whatcar, Autocar and Stuff magazine, amongst others. Played a key role in digital acquisitions, including Pistonheads.com.

Joined as part of the autotrader.co.uk senior management team, during a seminal time in Auto Trader’s digital growth. I directly managed teams with responsibility for product development, editorial, marketing and business analytics. My remit included initiating and delivering a succession of web site redesigns, as well as Auto Trader's launch on mobile and digital television. I also managed a broad range of affiliate programmes and led the product management for Auto Trader's first dealer portal. During this 7-year period autotrader.co.uk enjoyed transformative growth, emerging from a loss-making operation, through to significant profitability and market dominance.

Joined the Marketing Communications team to oversee and manage digital advertising strategy, but also played an integral role in planning and buying campaigns across television, press, radio and outdoor. Helped BA pioneer new digital advertising formats, securing a range of industry awards.

Part of FT.com’s inaugural digital sales team, selling advertising to a cross section of agencies and clients.