Jim Murtha Email & Phone Number

New York, Ny, Us

New York, Ny, Us

501(c) (3) organization founded by Dr. Memhet Oz & Lisa Oz, committed to saving lives by addressing health inequities in at-risk communities through educational leadership and programming and service learning.Serve as co-chair of Marketing Committee to drive digital strategy to drive organizational efficiency and increase audience reach for digital programming.

South Orange, Nj, Us

Guide Customer Experience curriculum content for executive program, contribute relevant content and mentor students attending program to apply best practices and learning into their work environment.

Gb

Help organizations develop strategies that transform their technology capabilities and solve their most critical challenges. Focus on building technology enabled and agile operating models, planning new enterprise architecture into a differentiating capability system that helps them win in the market, leveraging digital analytics to enhance the customer experience and optimizing business operations, and using modern management techniques to help clients get fit for growth.

Basel, Ch

Lead the strategic direction of a single Global CRM application across +20 countries including data integrations, digital add-on tools, website structure and leveraging e-commerce platforms to help define the CRM business strategy and drive business value, leading to growth opportunities. Responsibly manage customer profiles across various data sets with trusted governance and privacy controls (COPPA, HIPAA, GDPR, CCPA, etc) to generate actionable insights, scale audience segments and to drive strategic value to the business.

Basel, Ch

Drive the strategic digital framework for cross-channel and digital marketing with targeted programming, to drive engagement and trial of our portfolio of products among consumers, healthcare professionals and key influencers.

Basel, Ch

Position held concurrently with existing commercial role to develop the vision, governance, architecture and deployment of all related applications in the Marketing to ROI business process, as Ascensia was created as a separate company from Bayer Healthcare supporting 28 countries. Strategic oversight of solution implementation including all integration, configuration and data migration, including ensuring all related GxP quality documentation requirements. Vendor management & selection of key application technologies; including but not limited to: MSDynamics, SFDC, Veeva, IQVIA, NetSuite, SiteCore, EpiServer, VeevaVault, Documentum, ClickDimensions, Pardot, Marketo Easy Territory, and others

Responsible for developing the strategies, tactics, plans and budgets for activities relating to the customer Loyalty program and web strategy, effectively leveraging and strengthening customer database to gain and retain customers and support brand and business objectives.Driving customer and professional engagement across channels, utilizing traditional (DM, sales details) as well as new media (mobile, digital, social media).

Developed multi-channel CRM contact strategy across portfolio, lead the strategic integration of multiple, disparate websites and enhanced data flow from all channels reducing turnaround time from weeks & months to same day/real-time data feeds. Designed and created marketing automation program resulting in increased open rates, boosts in loyalty membership and increased email KPIs across the email journeys.

Strategic planning and implementation of a comprehensive omni-channel marketing programs supporting the growth of storewide sales. Programs include, but not limited to: Database Management, Direct Mail, TV, Grand Opening, Gift Cards/3rd Party Gift Card Sales, Credit Card, PR and Sales Promotion.• Increased gift card sales through development of fixturing, signing and merchandising for a +28% increase over two years, more than double the company sales growth in the same period. • Relaunched private label credit card program resulting in +21% increase in active accounts and a +48% increase in sales penetration.• Developed market-specific programs for Grand Opening stores which generated an average increase of +25% in sales.• Managed creative & media for TV campaign resulting in 2-year compounded increase of +45.8% in Total Sales and +44.0% in Comp Sales.• Launched partnership with NBCF to collect +$500K in donations for cancer research & education.

Us

Develop and supervise new business opportunities and existing accounts worth 20% of agency business to ensure creative execution is on-strategy, on-time and under-budget. Adapt and pivot between accounts and industries, to ensure deep knowledge of competitors to develop marketing strategies and messaging for client. Sampling of accounts included: Avon, Alpha Shirt Company, Atkins Nutritionals, A&E Home Video, At-A-Glance, Brylane Home, Greenthal Residential, Land’s End, JCPenney, Office Depot, Petrossian Paris, SureFit Slipcovers and Terry’s Village.

Executive Masters Program, Management Excellence

Bachelor Of Arts - Ba, Communications, Advertising