Jim Murtha Email and Phone Number
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Experienced in strategic development and the implementation of integrated marketing campaigns, including extensive project & team management; creation of business processes and analytics measurement to track program performance and benchmark. I bring a unique focus around developing cost-effective, integrated digital programming and omnichannel campaign management that includes all facets of the process from media strategy & buying, to customer segmentation utilizing CRM platforms (e.g. Microsoft Dynamics, Salesforce, etc), creative development and deployment across omnichannel touchpoints (email, call, SMS, chat, web, retail) and measurement & tracking. I've been responsible for leading a cross-functional team to deploy a Global CRM solution, reducing complexity from more than 39 distinct CRM systems to 1 solution, driving greater organizational efficiency. This included oversight of configuration, integration, data migration and ensuring platform is CCPA, HIPAA and GDPR compliant. Experience in managing business complexity, multi-functional teams of ranging from art directors and account executives to strategists, development architects & technology developers in order to deliver programs on-time and on-budget.
Teva Pharmaceuticals
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Customer Solutions, Specialty Marketing Movement DisordersTeva PharmaceuticalsNew York, Ny, Us
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Board Of AdvisorsHealthcorps Dec 2018 - PresentNew York, Ny, Us501(c) (3) organization founded by Dr. Memhet Oz & Lisa Oz, committed to saving lives by addressing health inequities in at-risk communities through educational leadership and programming and service learning.Serve as co-chair of Marketing Committee to drive digital strategy to drive organizational efficiency and increase audience reach for digital programming. -
Board Of AdvisorsCustomer Experience Program At Seton Hall University Nov 2020 - PresentSouth Orange, Nj, UsGuide Customer Experience curriculum content for executive program, contribute relevant content and mentor students attending program to apply best practices and learning into their work environment. -
Healthcare Tech Strategy, DirectorPwc Sep 2021 - Nov 2024GbHelp organizations develop strategies that transform their technology capabilities and solve their most critical challenges. Focus on building technology enabled and agile operating models, planning new enterprise architecture into a differentiating capability system that helps them win in the market, leveraging digital analytics to enhance the customer experience and optimizing business operations, and using modern management techniques to help clients get fit for growth. -
Head, Global Crm, Digital & Data ManagementAscensia Diabetes Care Jun 2019 - Aug 2021Basel, ChLead the strategic direction of a single Global CRM application across +20 countries including data integrations, digital add-on tools, website structure and leveraging e-commerce platforms to help define the CRM business strategy and drive business value, leading to growth opportunities. Responsibly manage customer profiles across various data sets with trusted governance and privacy controls (COPPA, HIPAA, GDPR, CCPA, etc) to generate actionable insights, scale audience segments and to drive strategic value to the business. -
Head Of Digital Management & Crm, AmericasAscensia Diabetes Care Jan 2016 - Jun 2019Basel, ChDrive the strategic digital framework for cross-channel and digital marketing with targeted programming, to drive engagement and trial of our portfolio of products among consumers, healthcare professionals and key influencers.
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Global Lead, Business Transformation (Crm, Cms, Martech)Ascensia Diabetes Care Jan 2016 - Mar 2019Basel, ChPosition held concurrently with existing commercial role to develop the vision, governance, architecture and deployment of all related applications in the Marketing to ROI business process, as Ascensia was created as a separate company from Bayer Healthcare supporting 28 countries. Strategic oversight of solution implementation including all integration, configuration and data migration, including ensuring all related GxP quality documentation requirements. Vendor management & selection of key application technologies; including but not limited to: MSDynamics, SFDC, Veeva, IQVIA, NetSuite, SiteCore, EpiServer, VeevaVault, Documentum, ClickDimensions, Pardot, Marketo Easy Territory, and others
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Senior Manager, Crm, Digital And Brand, SoftwareBayer Healthcare Diabetes Care Jan 2013 - Jan 2016Responsible for developing the strategies, tactics, plans and budgets for activities relating to the customer Loyalty program and web strategy, effectively leveraging and strengthening customer database to gain and retain customers and support brand and business objectives.Driving customer and professional engagement across channels, utilizing traditional (DM, sales details) as well as new media (mobile, digital, social media). -
Senior Manager, Customer Relations, Web, Crm & Social MediaBayer Healthcare Diabetes Care Feb 2008 - Jan 2013Developed multi-channel CRM contact strategy across portfolio, lead the strategic integration of multiple, disparate websites and enhanced data flow from all channels reducing turnaround time from weeks & months to same day/real-time data feeds. Designed and created marketing automation program resulting in increased open rates, boosts in loyalty membership and increased email KPIs across the email journeys.
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Executive Director Of Marketing (Crm, Gift Card, Credit Card)Linens N Things May 2003 - Feb 2008Strategic planning and implementation of a comprehensive omni-channel marketing programs supporting the growth of storewide sales. Programs include, but not limited to: Database Management, Direct Mail, TV, Grand Opening, Gift Cards/3rd Party Gift Card Sales, Credit Card, PR and Sales Promotion.• Increased gift card sales through development of fixturing, signing and merchandising for a +28% increase over two years, more than double the company sales growth in the same period. • Relaunched private label credit card program resulting in +21% increase in active accounts and a +48% increase in sales penetration.• Developed market-specific programs for Grand Opening stores which generated an average increase of +25% in sales.• Managed creative & media for TV campaign resulting in 2-year compounded increase of +45.8% in Total Sales and +44.0% in Comp Sales.• Launched partnership with NBCF to collect +$500K in donations for cancer research & education.
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Account Director/Business DevelopmentAga Marketing & Design Oct 1996 - May 2003UsDevelop and supervise new business opportunities and existing accounts worth 20% of agency business to ensure creative execution is on-strategy, on-time and under-budget. Adapt and pivot between accounts and industries, to ensure deep knowledge of competitors to develop marketing strategies and messaging for client. Sampling of accounts included: Avon, Alpha Shirt Company, Atkins Nutritionals, A&E Home Video, At-A-Glance, Brylane Home, Greenthal Residential, Land’s End, JCPenney, Office Depot, Petrossian Paris, SureFit Slipcovers and Terry’s Village.
Jim Murtha Skills
Jim Murtha Education Details
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Georgetown University Mcdonough School Of BusinessManagement Excellence -
Rowan UniversityAdvertising
Frequently Asked Questions about Jim Murtha
What company does Jim Murtha work for?
Jim Murtha works for Teva Pharmaceuticals
What is Jim Murtha's role at the current company?
Jim Murtha's current role is Customer Solutions, Specialty Marketing Movement Disorders.
What is Jim Murtha's email address?
Jim Murtha's email address is ji****@****sia.com
What is Jim Murtha's direct phone number?
Jim Murtha's direct phone number is +191426*****
What schools did Jim Murtha attend?
Jim Murtha attended Georgetown University Mcdonough School Of Business, Rowan University.
What are some of Jim Murtha's interests?
Jim Murtha has interest in Children.
What skills is Jim Murtha known for?
Jim Murtha has skills like Integrated Marketing, Marketing, Marketing Strategy, Corporate Branding, Analytics, Direct Mail, Digital Marketing, Product Launch, Interactive Marketing, Sales, Loyalty Marketing, Content Management.
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