Jimmy Ellis

Jimmy Ellis Email and Phone Number

VP of Digital Marketing @ ezTaxReturn
Jimmy Ellis's Location
Tampa, Florida, United States, United States
Jimmy Ellis's Contact Details

Jimmy Ellis work email

Jimmy Ellis personal email

n/a
About Jimmy Ellis

Experienced growth leader and strategist with a passion for developing programs that hit CAC, RAC, LTV, and revenue targets. Passion for using data driven and data informed test and learn programs to drive efficiency through the sales and marketing funnel. Experience with complex marketing tools, analytics systems, and SaaS products to drive performance. Can work in the trenches directly executing campaigns with hands on keyboard, building an internal growth marketing team, or managing agencies to tackle marketing requirements. Omnichannel experience to maximize marketing spend and media mix (Direct Response, Linear TV, Radio, Streaming, Podcast, OTT, Email, Digital, Social Media, and Influencer marketing). Recent experience in D2C consumer goods and D2C Fintech subscription models with recurring revenue. Marketing P&L responsibilities with 8 figure budgets. Experience with Seed and Series A, B, and C funded startups that need to hit KPI's for the next round of funding or to go IPO.

Jimmy Ellis's Current Company Details
ezTaxReturn

Eztaxreturn

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VP of Digital Marketing
Jimmy Ellis Work Experience Details
  • Eztaxreturn
    Vp Of Digital Marketing
    Eztaxreturn Oct 2024 - Present
    Jersey City, Nj, Us
    Head of Marketing for 20yr old online tax filing business.
  • Facet
    Sr. Director Of Growth Marketing
    Facet Apr 2022 - Aug 2024
    Baltimore, Maryland, Us
    Lead the growth marketing team into a new phase of efficient growth and profitability. Optimize an 8 figure marketing budget that hits CAC, RAC, and revenue growth targets to reach profitability. Own the front end customer journey from first touch to paying new member. - Execute efficient GTM strategies across paid and organic marketing channels.- Build and scale a diversified media mix across PPC, Affiliate, Digital, TV, Radio, Podcast, Social, Direct Mail, and Influencers.- Build a test and learn culture across the entire customer journey (all creative, touches, flows, processes, segmentation, and timing).- Monitor performance and optimize the media programs to utilize budget most effectively.- Build and lead a high performance team (both internally and externally) responsible for the effectiveness of the marketing plan.
  • Knox Financial
    Vp Of Marketing
    Knox Financial Jul 2021 - Apr 2022
    Boston, Massachusetts, Us
    Lead all marketing efforts for Knox Financial to enable the next phase of growth with a focus on performance. Implement GTM plans to expand into new markets. Put together a world class team to profitably scale. Test and optimize the customer journey to identify the ideal customer experience that turns home owners into real estate investors. Plan, test and optimize our media mix across digital and traditional advertising channels. Turn Knox Financial into the only household name for enabling you to buy a new home and keep your existing home as an investment property.
  • Fracture
    Director Of Performance Marketing
    Fracture Mar 2017 - Jun 2021
    Alachua, Florida, Us
    Responsible for growth and performance marketing to achieve annual goals for our D2C (Direct to Consumer) brand. Full budget management and optimization of performance marketing channels including TV, radio, out of home, direct mail, Google, Facebook, Instagram, podcasts, and email marketing. Role includes testing and optimization of the customer journey across all touch points. Primary stakeholder for 8 figure annual marketing spend. Produced 50% YOY profitable growth for 4yrs straight.
  • Prospecting Hub, Llc
    Co-Founder
    Prospecting Hub, Llc Sep 2012 - Feb 2016
    Done for you lead generation and website optimization programs for B2B and high end B2C. Performance based marketing agency driving high quality B2B and B2C leads using email prospecting, linkedin, database marketing, digital marketing, and social media.
  • Online Initiatives
    Head Of Growth
    Online Initiatives Sep 2010 - Sep 2013
    Lead strategy and growth for portfolio of e-commerce companies across three different verticals. P&L responsibilities for all marketing efforts across SEO, Social, Email, Digital, and Martech Stack. Acted as CMO and Head of Growth across entire portfolio.Responsible for all decisions related to e-com platforms, tools, and resources required to profitably grow companies in our portfolio. Led strategic vision of how to share resources across multiple companies to improve revenue per employee. Leveraged wins within each company to accelerate growth with a small team.
  • Marketingexperiments.Com
    Director Of Optimization Research
    Marketingexperiments.Com 2003 - Aug 2010
    Jacksonville, Florida, Us
    Lead all testing and research for the companies we partner with. The primary focus of our research is "conversion optimization" which includes all aspects of the customer sales cycle. Test areas: - PPC Marketing, management, and optimization. - SEO including on page, off page, and social media. - Web Design and Usability testing. - Order process, shopping cart, and customer experience optimization. - Subscription optimization. - Email marketing testing and optimization. - Banner, direct mail, and affiliate marketing optimization. - Copywriting and content optimization. - Extensive E-commerce, Subscription, and B2B experience. I had the pleasure of working with these amazing brands: The New York Times, Bank of America, Royal Bank of Canada, H and R Block, Reuters, Intuit Turbo Tax, and TheStreet.com.
  • Ems Computing
    Director Of Marketing
    Ems Computing Jan 1997 - Nov 2002
    Equity co-founder and Marketing Director that produced breakneck growth from 200K in annual sales 1997 to 32 Million in sales 2002 with a staff of 3. Full P & L responsibilities for all marketing channels including SEO, Email Marketing, PPC, comparison search engine marketing, website design, website testing and optimization, and strategic partnerships.

Jimmy Ellis Skills

Seo Sem Ppc Email Marketing Online Marketing E Commerce Lead Generation Marketing Landing Page Optimization Marketing Strategy Copywriting Analytics Usability Google Analytics Web Marketing Strategy Web Design Digital Strategy Online Advertising Entrepreneurship Affiliate Marketing Social Media Advertising B2b Google Adwords Web Analytics Digital Marketing Mobile Marketing Direct Mail B2b Marketing Conversion Optimization Direct Marketing Keyword Research Content Development Organic Search Online Lead Generation Content Marketing Marketing Automation A/b Testing Fishing Social Media Marketing Search Engine Optimization Pay Per Click Search Engine Marketing

Jimmy Ellis Education Details

  • University Of Florida
    University Of Florida
    Bs

Frequently Asked Questions about Jimmy Ellis

What company does Jimmy Ellis work for?

Jimmy Ellis works for Eztaxreturn

What is Jimmy Ellis's role at the current company?

Jimmy Ellis's current role is VP of Digital Marketing.

What is Jimmy Ellis's email address?

Jimmy Ellis's email address is ji****@****owl.com

What schools did Jimmy Ellis attend?

Jimmy Ellis attended University Of Florida.

What are some of Jimmy Ellis's interests?

Jimmy Ellis has interest in Redfish, Tarpon In Tampabay, Flats Fishing For Snook, Trout, The Buc's Baby.

What skills is Jimmy Ellis known for?

Jimmy Ellis has skills like Seo, Sem, Ppc, Email Marketing, Online Marketing, E Commerce, Lead Generation, Marketing, Landing Page Optimization, Marketing Strategy, Copywriting, Analytics.

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