Shaping the strategic and tactical goals of multiple clients when it comes to data, insight and analytics, I'm currently working on projects covering:Data Architecture: Data Lakes, Relational/Non-Relational Data Marts, Hadoop Infrastructures, Contextualising and Rationalising DataDescriptive Analytics: Visualising data to drive insights using Power BI, SAS Visual Analytics, Qlikview and Tableau and Text Analytics of Themes/Sentiment using R and PythonPredictive Analytics: Propensity to Buy, Cross Sell, Pay, with a core interest in customer rehabilitation in regards to financial stress. Attrition modelling of customers and staffPrescriptive Analytics: Coaching, Next Best Action, Proactive contact modelsIf you are interested in discussing any fixed price projects, please contact jimmyhosang@gmail.com

Responsible for leading the charge in our use of data to deliver value add analytics projects for Webhelp UK clients and internal stakeholders. I lead a specialist team of analytics consultants and data scientists, working with stakeholders across Webhelp to identify and execute projects that improve customer and operational metrics. Using advanced analysis and modelling techniques, we are at the forefront of developments in analysis of structured and unstructured data and have CEO sponsorship of the Analytics function to directly influence the direction and performance of the business.

To ensure timely and accurate delivery of reporting solutions across UKAR to facilitate strategic and operational decision making, provide customer insight and drive business performance. Aid the ETL function using DI Studio to achieve “one version of the truth” enterprise wide Data Warehouse.

Managing the newly formed Insight and Analytics team working on econometric forecasting, demand migration, customer lifetime modelling and ad hoc insight analysis.Currently working primarily in SAS and SQL.Workstreams:- Management of a team of 9 modellers and analysts- Econometrics Forecasting: Step change in call forecasting by adding econometric variables to internal business drivers to create 50% improvement in our forecasting. Used innovative procedures such as Principal Components and Arima, AutoReg and ESM modelling- ROI Model for E2E Planning- Call Eradication: Utilisation of data capture to create multiple work streams to eradicate one million calls from the business- Overarching analytical responsibility of Emerald business case- Delivery of multi-channel, demand migration business case - Agent Lifetime Value: Initially for incentives, but will ultimately be used to route best prospect calls to best available call centre agents

SAS data migration from Oracle to SAS. MI report rebuild in SAS Enterprise Guide 4.3

Customer Behaviour MI build, business strategy analysis, business case build and tracking.Responsible for sizing the operational opportunity for the Simplification workstream.

Provided consultancy level SAS and analytical expertise, for project initiation of improved data provision and architecture, advanced modelling/forecasting capabilities, and insights leading to the revision of the Capacity Management target operating model.

Key Responsibilities:Production of weekly, monthly and quarterly direct marketing campaign performance reportsProduction of ad hoc campaign analysis to understand campaign performanceBuild close working relationships with the brand marketing teams to understand campaign objectives and ensure that campaign briefs are highly targetedAnalyse campaign performance and recommend targeting improvements to drive improved campaign return on investmentSupport the Customer Contact & Evaluation team during integration including the transfer of reports and analysis to target systemsWork closely with Marketing Effectiveness teams across multiple sites

Tesco Bank is in a transitional period, with its insurance products still under-written by RBS. My key role involves monitoring the pricing models, forecasting, trend analysis and MI production, while handing pricing responsibilities to Tesco’s new team.Key Responsibilities:Maximize profitability and minimise risk by rate increases by segment analysisDevelop pricing forecasts and ensure performance against planCreate and present MI reports on Home and Motor insurance productsAssess current products performance and share learning’s across product groups

Freemans Grattan Holdings is a UK based home retail company, owned by the German-based OTTO group. The business was historically centered around and agent-based trading system. These agents sold the brands products to its customers on credit, and my key responsibilities included credit based recruitment targeting, managing the limits of the current portfolio, reducing bad debt using forecasting and modeling techniques, and project management.Key AchievementsProject lead on MI Suite evaluation, saving 112.5 hours of resourceDesign of limit strategy to remove £4m of forecasted bad debt and reduce exposure on high risk accounts by £16.8 million. The strategy also has the potential to remove £65 million of exposure on accounts of moderate risk, and up to £130 million on non-profitable accounts. Marketing campaign that targeted 27k customers, with a 5% up take in credit applications with a 70% accept

Part of the team that helped manage the day-to-day service levels of the Vodafone and Lloyds telecoms agreement, implementing service changes, providing ad hoc data and managing incidents.